Garuda - Garba Rujukan Digital

Pola Komunikasi Pelestarian Seni dan Budaya Masyarakat Akur Sunda Wiwitan di Era Globalisasi Fadilah, Wafa; Latifah, Hanny; Raturahmi, Leadya
Jurnal Spektrum Komunikasi Vol 11 No 4 (2023): Jurnal Spektrum Komunikasi : December 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i4.593

As time goes by, even though there are positive impacts, we also have to be aware of the negative impacts that can threaten existing local culture. However, in the Akur Sunda Wiwitan community, they have a way to maintain their local beliefs, customs and culture amidst rapid technological advances. This research aims to reveal how the Akur Sunda Wiwitan people use communication patterns as a tool to maintain the arts and culture that have been passed down from one generation to the next. This research uses qualitative research methods with a constructivist approach, based on ethnographic communication theory. The data in this research was obtained through observation, in-depth interviews and documentation. The data analysis process follows the Miles and Huberman model, which includes the steps of data collection, data reduction, data presentation, and drawing conclusions. The results of the research are presented in the form of a qualitative description, namely explaining the communication patterns used by the Akur Sunda Wiwitan community in written form. This research focuses on two interesting activities studied, namely communication patterns that emerge in Nonoman routine collections and Taman Atikan activities. The communication carried out in these two activities are uses verbal and non-verbal communication. In the Nonoman group, there is a two-way communication pattern, while in Taman Atikan activities, there is a circular communication pattern. In these two communication patterns, the communicator and the communicant can directly interact with each other.

Effectiveness of Communication Through Zoom Meeting Media On Student Attitiudes Mujianto, Haryadi; Leadya Raturahmi; Hilman Aliansyah
Jurnal Spektrum Komunikasi Vol 11 No 4 (2023): Jurnal Spektrum Komunikasi : December 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i4.617

The purpose of this study is to find out the role of lecturers and students in conducting distance learning (PJJ) through zoom meeting with the level of communication effectiveness on student attitudes. The research method used is a questionnaire survey method to calculate the Validity and Reliability test. The approach used in this study is a quantitative approach with data collection techniques, namely questionnaires. The subjects of this research are active students of the Faculty of Communication and Information, University of Garut as many as 700 people. The sampling technique used is simple random sampling. The results showed that there was an effect of the effectiveness of communication through the media zoom meeting on the attitude of the students of Fkominfo Garut University, this can be seen from the total score obtained by 5083, where the results are between the 3930 line and the 5280 line. The attitude of students of the Garut University communication science study program during learning through the media zoom is in the good category. Because the score shows the number 6632, where the result is between the 5016 line and the 6688 line.

Strategi Penyiaran Radio Intan dalam Upaya Rebranding di Era Konvergensi Media Permana, Febri Triansyah; Fanaqi, Chotijah; Raturahmi, Leadya
Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 9, No 2 (2025): Jurnal Interaksi: Jurnal Ilmu Komunikasi
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/interaksi.v9i2.19128

Radio Intan merupakan salah satu stasiun radio yang melakukan upaya rebranding di era konvergensi media. Namun, mereka menghadapi kendala karena kurangnya pengetahuan masyarakat tentang perubahan menjadi lembaga penyiaran publik. Penelitian ini bertujuan untuk menjelaskan strategi manajemen komunikasi Radio Intan dalam melakukan upaya rebranding di era konvergensi media. Metode yang digunakan adalah deskriptif dengan pendekatan kualitatif. Teknik pengumpulan data yang digunakan adalah observasi, wawancara, dokumentasi, dan triangulasi. Proses analisis data yang digunakan adalah reduksi data, display data, dan kesimpulan. Hasil penelitian menunjukkan beberapa perubahan yang dilakukan oleh Bidang Penyiaran Dinas Komunikasi dan Informatika dalam upaya rebranding, seperti penggunaan website sebagai sistem penyiaran, perubahan tata cara penyiaran, dan penggunaan media sosial. Namun, radio Intan menghadapi masalah karena kurangnya pengetahuan masyarakat tentang keberadaannya, yang disebabkan oleh keterbatasan anggaran untuk promosi berbayar. Hal ini membuat eksistensi radio Intan berkurang

PELATIHAN JURNALISTIK DAN LITERASI MEDIA BAGI KOMUNITAS CREW JURNALISTIK MAN 1 GARUT Subagja, Ropik; Raturahmi, Leadya
Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 6 No 2 (2025): Jurnal Pengabdian Pendidikan Masyarakat (JPPM), Vol 6 No 2 (Oktober 2025)
Publisher : LPPM UNIVERSITAS MUHAMMADIYAH MUARA BUNGO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/jppm.v6i2.2879

Advances in the dissemination of information technology have opened up wide opportunities for people to access and disseminate information quickly and effectively. It is almost similar to what is done by the MAN 1 Garut journalistic Crew Community or what is referred to as organizational socialization media that disseminates information in the school environment. However, based on the results of observations, there is a problem experienced by the community, namely the lack of skills and understanding in good and correct journalistic practices, such as in terms of news writing techniques with the inverted pyramid concept, then in writing headlines, photojournalistic captions and interview techniques accompanied by media literacy. With these problems, this Community Service aims to help develop students' skills in the field of journalism, especially in terms of writing news so that it can encourage the formation of quality journalistic products and in accordance with the code of ethics in it. The methods used in this training are Preparation, Implementation, Discussion Forum and Evaluation, and in the three sessions are accompanied by a question and answer system between the speaker and the participants. The training, which was attended by 34 members of the Journalistic Crew, brought significant changes in the cognitive aspect. The results of the training show that participants have been able to write news with the concept of an inverted pyramid in accordance with the rules of journalistic language so that there is an increase in skills and understanding from previously limited now become more aware of other journalistic works.

Pengenalan literasi media untuk pencegahan konflik sosial pada siswa sekolah dasar di wilayah perdesaan Raturahmi, Leadya; Febrina, R. Ismira; Dewi SY, Rosanti Utami
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Vol 4 No 3 (2021)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jipemas.v4i3.11438

Human development in the field of education is very important because it relates to the quality of human life in other fields, one of which is on the social aspects, especially those related to children. The condition that occurs in children today is the high use and negative exposure of mass media, especially from the use of television and the internet. The high use of this media is not accompanied by adequate skills in children regarding access and ability to analyze the content of media messages so that negative impacts of use appear, including social conflicts between children in their environment. The purpose of this activity is to introduce the ability to access, analyze, evaluate and communicate messages in various forms of communication and information media for the prevention of social conflict in children. The method of carrying out activities using lecture, demonstration, and discussion methods. The subject of the activity is elementary school age children in Panembong Village, Bayongbong District, Garut Regency. The implementation process is carried out with the assessment stage, the implementation stage, and the assessment stage as well as the evaluation stage. The results of this activity illustrate the existence of better knowledge and understanding of elementary school age children in accessing, analyzing, evaluating and communicating messages in various forms of communication and information media, especially to prevent social conflict between peers.

Stereotype Perempuan dalam Film Yuni Aldi Mohamad Ridwan; Leadya Raturahmi; Resty Mustika Pratiwi
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 1 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i1.5372

Stereotypes of women in society often associate women with domestic roles, virginity, and the value of marriage as a measure of their success in life. This view strengthens patriarchal control which limits women's space in various aspects of life. This research aims to analyze the stereotypical depiction of women in the film "Yuni", which reflects patriarchal control, education and freedom of self-expression. This research uses a semiotic method based on Roland Barthes' theory, which focuses on the analysis of denotation, connotation and myth. This research uses a critical paradigm to understand the construction of reality about women as shown through symbols and signs in films. The unit of analysis is the selection and identification of scenes relevant to female stereotypes. The research results show that stereotypes that associate women with domestic roles result in strengthening patriarchal control and limiting women's potential to contribute optimally to society. In this research, the film "Yuni" succeeded in exploring various stereotypes faced by women in a socio-cultural context that is thick with traditional norms. One of the main issues that arises is how women are often positioned as sexual objects, where their appearance and physical attractiveness are the focus of attention, while their abilities and aspirations are often overlooked. This shows that even though women have great potential, they are often trapped in a narrow view that judges them based on physical aspects. It is hoped that this research will provide new insights into the representation of women in films and the importance of education and policies that support women's empowerment.

Pengaruh Tren Photo Dump terhadap Citra Merek Kafe Bumi Upi di Instagram Dewi, Carolin Sopia; Raturahmi, Leadya; Pratiwi, Resty Mustika
Jurnal Communio : Jurnal Jurusan Ilmu Komunikasi Vol 15 No 1 (2026): January
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jikom.v15i1.9989

Penelitian ini membahas pengaruh tren Photo Dump terhadap citra merek Kafe Bumi Upi di Instagram. Penelitian ini didasari oleh fenomena tren Photo Dump yang semakin populer di kalangan pengguna muda Instagram, khususnya dalam membagikan pengalaman visual secara spontan dan estetik. Tujuan penelitian adalah untuk menganalisis sejauh mana aktivitas Photo Dump berkontribusi terhadap pembentukan persepsi positif konsumen terhadap citra merek Kafe Bumi Upi. Metode penelitian yang digunakan adalah deskriptif kuantitatif melalui penyebaran kuesioner online kepada 96 responden pengguna Instagram di Kabupaten Garut, dengan teknik pengambilan sampel secara simple random. Hasil penelitian menunjukkan adanya hubungan yang sangat kuat dan signifikan antara tren Photo Dump dan citra merek, dengan nilai koefisien korelasi sebesar 0,831 dan R Square 0,691. Artinya, aktivitas Photo Dump berkontribusi 69,1% dalam membentuk citra merek, sementara sisanya dipengaruhi faktor lain. Simpulan penelitian ini adalah bahwa tren Photo Dump terbukti secara signifikan meningkatkan citra merek Kafe Bumi Upi di Instagram. Saran yang diberikan adalah pelaku usaha kuliner perlu lebih memanfaatkan konten user generated di media sosial untuk memperkuat citra merek di dunia digital.

PELATIHAN JURNALISTIK DAN LITERASI MEDIA BAGI KOMUNITAS CREW JURNALISTIK MAN 1 GARUT Subagja, Ropik; Raturahmi, Leadya
Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 6 No 2 (2025): Jurnal Pengabdian Pendidikan Masyarakat (JPPM), Vol 6 No 2 (Oktober 2025)
Publisher : LPPM UNIVERSITAS MUHAMMADIYAH MUARA BUNGO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/jppm.v6i2.2879

Advances in the dissemination of information technology have opened up wide opportunities for people to access and disseminate information quickly and effectively. It is almost similar to what is done by the MAN 1 Garut journalistic Crew Community or what is referred to as organizational socialization media that disseminates information in the school environment. However, based on the results of observations, there is a problem experienced by the community, namely the lack of skills and understanding in good and correct journalistic practices, such as in terms of news writing techniques with the inverted pyramid concept, then in writing headlines, photojournalistic captions and interview techniques accompanied by media literacy. With these problems, this Community Service aims to help develop students' skills in the field of journalism, especially in terms of writing news so that it can encourage the formation of quality journalistic products and in accordance with the code of ethics in it. The methods used in this training are Preparation, Implementation, Discussion Forum and Evaluation, and in the three sessions are accompanied by a question and answer system between the speaker and the participants. The training, which was attended by 34 members of the Journalistic Crew, brought significant changes in the cognitive aspect. The results of the training show that participants have been able to write news with the concept of an inverted pyramid in accordance with the rules of journalistic language so that there is an increase in skills and understanding from previously limited now become more aware of other journalistic works.

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