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All Journal Journal of Studies in Academic, Humanities, Research, and Innovation Ekopedia: Jurnal Ilmiah Ekonomi
Fakhirah Husain
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Religion Chemistry Economics, Econometrics & Finance Education Library & Information Science Mathematics Social Sciences Other

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Pengaruh Citra Merek dan Kualitas Pelayanan Terhadap Keputusan Pembelian Melalui Kepuasaan Konsumen Pada Pelanggan McDonalad’s Mutmainna; Felicia Damayanti; Nurfadillah; Siti Nur Alyah; Romansyah Sahabuddin; Fakhirah Husain
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 2 (2025): April-Juni 2025
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/xpdvve69

Abstract

Tujuan penelitian ini adalah untuk mempelajari bagaimana citra merek dan kualitas pelayanan berdampak pada keputusan pembelian pelanggan McDonald's melalui tingkat kepuasan mereka. Penelitian ini menggunakan sampel sebanyak 250 pelanggan McDonald's Indonesia, menggunakan pendekatan kuantitatif dan teknik pengumpulan data melalui kuesioner online. Structural Equation Modeling (SEM) digunakan untuk menganalisis data. Hasilnya menunjukkan bahwa citra merek berdampak positif dan signifikan terhadap kepuasan konsumen (t-value 2,45) dan keputusan pembelian (t-value 2,03). Selain itu, kualitas pelayanan berdampak positif dan signifikan terhadap kepuasan konsumen (t-value 2,55), tetapi tidak berdampak langsung pada keputusan pembelian (t-value -0,47. Kepuasan pelanggan telah terbukti berfungsi sebagai perantara penuh antara kualitas layanan dan keputusan pembelian, dan sebagai perantara parsial antara citra merek dan keputusan pembelian. Keputusan ini menunjukkan bahwa kepuasan pelanggan tidak hanya berfungsi sebagai mediator penuh dalam hubungan antara kualitas pelayanan dan keputusan pembelian, tetapi juga berfungsi sebagai mediator parsial dalam hubungan antara citra merek dan keputusan pembelian. Hasil ini menunjukkan bahwa McDonald's harus berkonsentrasi pada peningkatan citra merek dan kualitas pelayanan dalam strategi pemasarannya jika perusahaan ingin meningkatkan kepuasan pelanggannya, yang pada gilirannya akan menghasilkan keputusan pembelian yang positif.
Analysis of the Impact of Macroeconomic Inflation on the Profitability Performance of PT Vale Indonesia Tbk: An Empirical Regression Approach for the 2018-2023 Period Fakhirah Husain; Nurul Mutmainnah; Andre Rachmansyah Putra Tira; Fera Anastasya; Putri Nur Ramadhani
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 2 No. 2 (2025): December 2025
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v2i2.907

Abstract

This study aims to examine and analyze the influence of macroeconomic inflation on the profitability performance of PT Vale Indonesia Tbk during the 2018–2023 period. Profitability is a key indicator of a company’s financial health, and understanding how it responds to macroeconomic fluctuations is essential, particularly in the mining industry, which is highly sensitive to global and domestic economic conditions. This research employs a quantitative approach using simple linear regression analysis, supported by secondary data consisting of company financial statements and annual inflation data retrieved from the Central Statistics Agency (BPS) and Bank Indonesia. Several classical assumption tests were conducted, including normality, autocorrelation, and multicollinearity tests. The results show that the data are normally distributed and free from multicollinearity; however, the model exhibits positive autocorrelation, indicating that the residuals are not fully independent across time. The regression analysis reveals that inflation has a negative influence on the company’s profitability, measured by Return on Assets (ROA). Nevertheless, this relationship is not statistically significant, as reflected by a significance value of 0.677 (> 0.05). Furthermore, the coefficient of determination (R²) of 0.066 and an adjusted R² of -0.245 indicate that inflation explains only 6.6% of the variation in ROA, while the remaining 93.4% is influenced by other internal and external variables not included in this model. Overall, the findings suggest that inflation does not have a significant impact on the profitability of PT Vale Indonesia Tbk during the study period, implying that the company’s financial performance may be more strongly affected by operational efficiency, commodity prices, production volume, and other macroeconomic indicators beyond inflation.
From Heritage To Commodity: The Politics Of Authenticity In Makassar’s Culinary Tourism Muh Al Fatah Arief Putra; Andi Aryani Hardiyanti; Fitriani Rahim; Indah Lestari Anwar; Fakhirah Husain
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 2 No. 2 (2025): December 2025
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v2i2.913

Abstract

This study examines the cultural politics of culinary tourism in Makassar City, Indonesia, focusing on how ethnic cuisines function as both cultural representations and economic commodities. Employing a qualitative, interpretive approach grounded in cultural anthropology, the research analyzes secondary data from academic studies, tourism reports, and field observations to explore how authenticity, identity, and power intersect in Makassar’s evolving foodscape. The findings reveal that the city government and private stakeholders strategically promote dishes such as Coto Makassar, Pallubasa, Konro, and Pisang Epe as symbols of local heritage, while other traditional foods remain marginalized. This selective representation reflects institutional power in shaping narratives of authenticity and modernity. Culinary tourism in Makassar simultaneously preserves and commodifies cultural heritage, strengthening urban branding yet risking cultural simplification. Globalization, market adaptation, and the influence of food franchises such as Mie Gacoan further contribute to the homogenization of local cuisine. Nonetheless, local initiatives rooted in Bugis-Makassar culinary traditions continue to assert cultural resilience through the use of traditional ingredients and local wisdom. The study concludes that sustainable culinary tourism in Makassar requires inclusive governance and participatory cultural representation, ensuring that local communities maintain agency in defining their food heritage. Food, therefore, emerges as both sustenance and a medium for negotiating identity, power, and heritage in an increasingly globalized tourism economy.
Co-Authors Andi Aryani Hardiyanti Andre Rachmansyah Putra Tira Felicia Damayanti Fera Anastasya Fitriani Rahim Indah Lestari Anwar Muh Al Fatah Arief Putra Mutmainna Nurfadillah Nurul Mutmainnah Putri Nur Ramadhani Romansyah Sahabuddin Siti Nur Alyah