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Purnawan, Yohan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Kualitas Pelayanan dan Lokasi Terhadap Loyalitas Pelanggan Melalui Kepuasan Konsumen Cilok Tanpa Bahan Pengawet Purnawan, Yohan
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 5 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Mei - Juni 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i5.5622

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan dan lokasi terhadap loyalitas pelanggan melalui kepuasan konsumen pada cilok tanpa bahan pengawet cabang kolong slipi jaya”. Sampel dalam penelitian menggunakan teknik pengambilan simple random samplingdengan jumlah 100 responden. Data diukur menggunakan skala likert dan analisis data menggunakan program SmartPLS 3.0. Hasil dari penelitian ini analisis secara langsung kualiatas pelayanan dan lokasi berpengaruh terhadap kepuasan konsumen dan loyalitas pelanggan, dan kepuasan konsumen berpengaruh terhadap loyalitas pelanggan.Hasil analisis secara tidak langsung variabel kualitas pelayanan tidak berpegaruh terhadap loyalitas pelanggan melalui kepuasan konsumen, sedangkan variabel lokasi berpengaruh terhadap loyalitas pelanggan melalui kepuasan konsumen.
PENGARUH PERILAKU PEMIMPIN, KOMPENSASI, DAN MOTIVASI KERJA TERHADAP PRESTASI KERJA KARYAWAN PADA PT. BANK MANDIRI CABANG DAAN MOGOT Aziz, Abdul; Sitompul, Maruli; Purnawan, Yohan; Suranto, Suger
JEBI | Jurnal Ekonomi Bisnis Indonesia Vol. 19 No. 02 (2024): Jurnal Ekonomi Bisnis Indonesia
Publisher : JEBI | Jurnal Ekonomi Bisnis Indonesia

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Abstract

Abstract: The purpose of this study was to determine the effect of leader style, compensation, and job motivation toward employee job achievement at PT. Bank Mandiri Cabang Daan Mogot. The method uses multiple regression analysis and correlation. The results showed that partially and simultaneously the leader style, compensation, and job motivation of employee job achievement. The result of the correlation (R) of 0.890, indicating a correlation/relationship very strong between the leader style, compensation, and job motivation toward employee job achievement. The amount of the adjusted coefficient of determination (R2) is 0.781 or 78.1%, which means the independent variables can explain the change in the variable employee job achievement by 78.1% while the remaining 21.9% is explained by other factors outside of this research.
ANALISA PENGARUH GAYA KEPEMIMPINAN, BUDAYA LINGKUNGAN KERJA, DAN MOTIVASI TERHADAP LOYALITAS KINERJA KARYAWAN PADA PT MULTI ASIA SATU Oktaviani, Nurullita; Purnawan, Yohan; siagian, Riduan
JEBI | Jurnal Ekonomi Bisnis Indonesia Vol. 18 No. 02 (2023): Jurnal Ekonomi Bisnis Indonesia
Publisher : JEBI | Jurnal Ekonomi Bisnis Indonesia

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Abstract: This research aims to find out if there is a significant influence of leadership styles, culture, work environment and the motivation of loyalty against the performance of employees at PT Multi Asia Satu. A sample of these studies amounted to 33 employees working PT. Multi Asia Satu. Sampling techniques using sampling of saturated. This research uses the time horizon that is cross sectional. The research methodology used is a quantitative research methodology, with the kind of descriptive research and associative. Data collection is done using questionnaire and the study of the literature. The results showed that there was no significant influence between the leadership style and the culture of the work environment against employee performance and loyalty, there was significant influence between the motivation of loyalty against the performance of employees. The results of this study suggest the company is expected to give awards for employees who perform so that employees are motivated in their work.
Co-Authors Abdul Aziz Maruli Sitompul Oktaviani, Nurullita Siagian, Riduan Suranto, Suger