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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Gandhi: Jurnal pengabdian kepada Masyarakat (G-JPM)
Afgani, Rizky Rivaldi
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INCREASING TAX AWARENESS TO SUPPORT THE SUSTAINABILITY OF TOURISM BUSINESSES Yoningsih, Kharisma Azmi; Orientani, Rezki; Hutami, Novita Uki; Khairun, Khairunnisa; Afgani, Rizky Rivaldi
Gandhi: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2025)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/g-jpm.v2i1.12554

Abstract

This study aims to enhance the understanding and awareness of taxation among tourism business actors through a descriptive qualitative approach based on community service activities involving resource persons from KPP Pratama Sumedang as well as related business actors and communities. Data were collected through documentation and participatory observation, then analyzed thematically to identify factors influencing tax compliance and their implications for the sustainability of tourism businesses. The results indicate that a comprehensive understanding of the benefits of taxation such as public infrastructure development, government subsidies, and business empowerment programs can improve the cooperative attitude of business actors in fulfilling their tax obligations. The main challenges identified are the low level of tax literacy and technical difficulties in tax reporting, which require a more intensive and continuous educational approach. Increased tax awareness is expected to strengthen tax contributions to state revenue, thereby supporting the development of higher-quality tourism infrastructure and the sustainability of businesses in this sector. This study recommends synergy between the government, educational institutions, and tourism communities to organize tax training tailored to the needs of business actors, in order to create an inclusive and sustainable tourism ecosystem.
Analysis The Motivation Of Makam Pangeran Jayakarta Visitors As A Religious Tourism Site In Jakarta Afgani, Rizky Rivaldi; Ngarbingan, Hubertina Karolina
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.8011

Abstract

In recent years, religious tourism has experienced significant growth in various regions of Indonesia. Tourists nowadays not only seeking spiritual experiences but also looking to dive into the historical aspects of the locations they visit. This study aims to analyze the potential of religious tourism at the Makam Pangeran Jayakarta, and understand the internal and external motivations as well as the experiences visiting the Makam Pangeran Jayakarta from visitors perspective. This research employs a qualitative approach, using a descriptive design. Data collection methods include observation, interviews, and documentation. Data analysis uses the SWOT model for the tourism sector developed by Yoeti. This research is expected to provide insights and information to public about the existence of religious tourism destination in the future.
Optimalisasi pemasaran program live-in di kampung ekowisata Ciwaluh, Kabupaten Bogor Lanisy, Nihan Anindyaputra; Cahyadi, Ni Made Ayu Krisna; Afgani, Rizky Rivaldi; Wijaya, Sri Ratu; Maulana, Refaldi
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 5 (2025): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i5.33685

Abstract

AbstrakSemakin berkembangnya pariwisata di Kampung Ekowisata Ciwaluh, beberapa sekolah dan universitas dari wilayah Jabodetabek tertarik untuk mengadakan program live-in karena kehidupan desa dan budaya lokal yang masih autentik dan sulit ditemukan di tempat lain. Namun, Pokdarwis Ciwaluh belum memiliki standarisasi untuk program live-in, baik dari segi biaya maupun fasilitas yang disediakan. Pelaksanaan kegiatan pengabdian kepada masyarakat ini bertujuan untuk pengembangan program live-in yang sistematis di Kampung Ekowisata Ciwaluh. Kegiatan ini akan berfokus pada aspek produksi, aspek sosial kemasyarakatan, dan aspek pemasaran terhadap program live-in. Mitra sasaran adalah Pokdarwis Ciwaluh yang terdiri dari 18 pengurus. Metode pelaksanaan kegiatan ini dilakukan melalui lima tahap, yaitu sosialisasi, pelatihan, penerapan teknologi, pendampingan evaluasi, dan pengamatan keberlanjutan program. Berdasarkan hasil kegiatan, Pokdarwis Ciwaluh telah berhasil menyusun satu proposal live-in terstandarisasi, tiga proposal live-in yang bersifat custom, kemampuan berkomunikasi secara verbal dan non-verbal, serta kemampuan pemasaran digital yang diimplementasikan dalam situs web dan sosial media. Selama periode sebelum dan sesudah kegiatan dilakukan, terjadi peningkatan pengunjung sebesar 35% pada hari kerja dan mencapai 60–70% pada akhir pekan. Kata kunci: live-in; kampung ciwaluh; pemasaran digital. AbstractThe growing tourism in Ciwaluh Ecotourism Village has attracted interest from several schools and universities in the Greater Jakarta area in holding live-in programs due to the authentic village life and local culture, which are difficult to find elsewhere. However, Pokdarwis Ciwaluh does not yet have a standardized approach to live-in programs, either in terms of costs or facilities. This community service activity aims to develop a systematic live-in program in Ciwaluh Ecotourism Village. This activity will focus on production, social aspects, and marketing aspects of the live-in program. The target partner is Pokdarwis Ciwaluh, which consists of 15 organizers. The implementation method for this activity is carried out through five stages: socialization, training, technology application, evaluation assistance, and monitoring the program's sustainability. Based on the results of the activity, Pokdarwis Ciwaluh has successfully developed one standardized live-in proposal, three custom live-in proposals, verbal and non-verbal communication skills, and digital marketing skills implemented on its website and social media. During the period before and after the activity was carried out, there was an increase in visitors of 35% on weekdays and reached 60-70% on weekends. Keywords: ciwaluh ecotourism village; digital marketing; live-in.
Co-Authors Hutami, Novita Uki Khairun, Khairunnisa Lanisy, Nihan Anindyaputra Maulana, Refaldi Ngarbingan, Hubertina Karolina Ni Made Ayu Krisna Cahyadi Orientani, Rezki Wijaya, Sri Ratu Yoningsih, Kharisma Azmi