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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Dinamika: Jurnal Pengabdian Masyarakat Gandhi: Jurnal pengabdian kepada Masyarakat (G-JPM)
Yoningsih, Kharisma Azmi
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Optimalisasi Pelayanan Food And Beverage Dalam Mendukung Event Pariwisata Pada Warung Makan Gudeg Cah Solo Di Tangerang Selatan Hutami, Novita Uki; Yoningsih, Kharisma Azmi; Afgani, Rizky Rivaldy; Khairunnisa, Khairunnisa; Orientani, Rezki
Dinamika: Jurnal Pengabdian Masyarakat Vol 2 No 2 (2024): Dinamika: Jurnal Pengabdian Masyarakat
Publisher : Universitas Pasundan, Bandung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/dinamika.v2i2.661

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mengoptimalkan pelayanan makanan dan minuman di Warung Makan Gudeg Cah Solo, Tangerang Selatan, guna mendukung event pariwisata. Pendampingan dilakukan dalam tiga tahap: penerapan sanitasi dan keselamatan dalam pelayanan makanan, pengelolaan limbah dan keberlanjutan, serta monitoring dan evaluasi. Pelatihan melibatkan penerapan standar kebersihan, manajemen limbah organik dan anorganik, serta peningkatan kesadaran karyawan terhadap praktik keberlanjutan. Hasil kegiatan menunjukkan peningkatan kualitas pelayanan, mulai dari pemahaman karyawan terhadap sanitasi hingga penerapan pengelolaan limbah yang lebih baik. Program ini diharapkan dapat memperkuat daya saing usaha kuliner lokal dalam rangka mendukung pariwisata yang berkelanjutan di Tangerang Selatan.
INCREASING TAX AWARENESS TO SUPPORT THE SUSTAINABILITY OF TOURISM BUSINESSES Yoningsih, Kharisma Azmi; Orientani, Rezki; Hutami, Novita Uki; Khairun, Khairunnisa; Afgani, Rizky Rivaldi
Gandhi: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2025)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/g-jpm.v2i1.12554

Abstract

This study aims to enhance the understanding and awareness of taxation among tourism business actors through a descriptive qualitative approach based on community service activities involving resource persons from KPP Pratama Sumedang as well as related business actors and communities. Data were collected through documentation and participatory observation, then analyzed thematically to identify factors influencing tax compliance and their implications for the sustainability of tourism businesses. The results indicate that a comprehensive understanding of the benefits of taxation such as public infrastructure development, government subsidies, and business empowerment programs can improve the cooperative attitude of business actors in fulfilling their tax obligations. The main challenges identified are the low level of tax literacy and technical difficulties in tax reporting, which require a more intensive and continuous educational approach. Increased tax awareness is expected to strengthen tax contributions to state revenue, thereby supporting the development of higher-quality tourism infrastructure and the sustainability of businesses in this sector. This study recommends synergy between the government, educational institutions, and tourism communities to organize tax training tailored to the needs of business actors, in order to create an inclusive and sustainable tourism ecosystem.
The Effect Of Green Tourism Marketing On Green Trust To Increase Green Purchase Intention Ecotourism Destination Study Yoningsih, Kharisma Azmi; Mulyana, Andy
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7943

Abstract

Tourism is a rapidly growing sector of the global economy. The tourism sector contributes significantly to a nation's foreign exchange earnings. On the other hand, the development of the tourism sector has both positive and negative impacts on culture, socio-cultural life, and demographic conditions. This study focuses on green tourism marketing, green trust, and green purchase intention, particularly for ecotourism destinations. The research is located in Greater Bandung, specifically at Taman Hutan Raya Ir. H. Djuanda in Bandung Regency, chosen because Greater Bandung recorded a high number of domestic tourist visits, totaling 6.8 million in 2022. Therefore, the research aims to analyze (1) the effect of green tourism marketing on green trust, (2) the effect of green tourism marketing on green purchase intention, (3) the effect of green trust on green purchase intention, and (4) the effect of green tourism marketing on green purchase intention through green trust. The research method is quantitative, with data collected through questionnaires from a sample of 130 people. Data analysis was conducted using the SmartPLS 4.0 application. The results indicate that (1) green tourism marketing significantly affects green trust, (2) green tourism marketing significantly affects green purchase intention, (3) green trust significantly affects green purchase intention, and (4) green tourism marketing significantly affects green purchase intention through green trust.
Co-Authors Afgani, Rizky Rivaldi Afgani, Rizky Rivaldy ANDY MULYANA Hutami, Novita Uki Khairun, Khairunnisa Khairunnisa Khairunnisa Orientani, Rezki