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All Journal JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Pendidikan dan Kewarganegara Indonesia (jupenkei)
Yashinta Zahra Alfitri
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Peran Organisasi Kepemudaan sebagai Wadah Generasi Muda: Organisasi Komisi Masyarakat Peduli Antikorupsi (KOMPAK) Lampung Aftesia Labira Lauli; Mila Agustin; Yashinta Zahra Alfitri; Teki Prasetyo Sulaksono; Ana Mentari
Jurnal Pendidikan dan Kewarganegara Indonesia Vol. 2 No. 2 (2025): Juni : Jurnal Pendidikan dan Kewarganegara Indonesia
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jupenkei.v2i2.369

Abstract

This report presents the findings of an observation on the role of youth organizations as a platform for nurturing and developing the potential of the younger generation. The observation was conducted on several youth organizations in the local area that are actively involved in social, educational, and entrepreneurial activities. The results indicate that youth organizations contribute significantly to fostering leadership spirit, shaping positive character, and increasing youth participation in community development. However, challenges such as limited facility support and weak internal coordination remain obstacles. This report is expected to provide a realistic overview of the importance of strengthening youth organizations in the effort to develop a competitive and integrity-driven young generation.
PERAN MEDIA SOSIAL SEBAGAI STRATEGI BRANDING PRODUK KULINER INOVATIF Rizka Maydikta; Yashinta Zahra Alfitri; Karyadi Hidayat
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 6 (2025): November
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i6.1629

Abstract

The rapid advancement of digital technology has positioned social media as a key medium for marketing and brand development, particularly within the continuously evolving culinary industry. This study aims to analyze the role of social media in strengthening branding strategies for innovative culinary products through promotional activities and interactive communication with consumers. The research employs a qualitative descriptive approach, utilizing literature analysis and observations of promotional practices across platforms such as Instagram, TikTok, and Facebook. The findings indicate that the effective use of social media enhances brand awareness, broadens market reach, and fosters closer relationships between producers and consumers. Furthermore, consistent and creative content management significantly contributes to the establishment of a positive brand image and consumer loyalty. Therefore, social media serves a strategic function as an effective medium to reinforce the visibility and competitiveness of innovative culinary products in the digital era.Keywords: social media, branding strategy, innovative culinary, digital promotion, marketing
Co-Authors Aftesia Labira Lauli Ana Mentari Karyadi Hidayat Mila Agustin Rizka Maydikta Teki Prasetyo Sulaksono