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All Journal Tabsyir: Jurnal Dakwah Dan Sosial Humaniora Kajian Administrasi Publik dan ilmu Komunikasi
Jordi Fahrezi
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Religion Humanities Social Sciences

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Pengaruh Pola Komunikasi Intrapersonal terhadap Efektivitas Negosiasi dalam Lingkungan Bisnis Ardy Akbar Pratama; Amanda Putri; Anisa Shelomitha Br Berutu; Jordi Fahrezi; Nabila Assuhaila; Nazwa Pasya; Surya Alfi Rozi Siregar
Kajian Administrasi Publik dan ilmu Komunikasi Vol. 2 No. 2 (2025): Juni: Kajian Administrasi Publik dan ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/kajian.v2i2.375

Abstract

This study explores the influence of intrapersonal communication patterns on negotiation effectiveness in business environments. Intrapersonal communication, such as self-talk and self-reflection, plays a vital role in emotional regulation and strategic decision-making during negotiations. Using a literature review method, this research analyzes relevant studies to construct a solid theoretical foundation. The findings indicate that managing internal communication enhances confidence, composure, and decision-making accuracy in business negotiations.
Strategi Komunikasi Humas PT. Medan-Binjai Toll dalam Membangun Citra Perusahaan Sebagai Pengelola Jalan Tol Jordi Fahrezi; Muaz Tanjung
Tabsyir: Jurnal Dakwah dan Sosial Humaniora Vol. 7 No. 3 (2026): Juli : Tabsyir: Jurnal Dakwah dan Sosial Humaniora
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/tabsyir.v7i3.3196

Abstract

This study examines the public relations communication strategies of PT Medan–Binjai Toll in building a positive corporate image and managing crises in the digital age. Using a descriptive qualitative approach, this study is grounded in Frank Jefkins’ Image Theory and Grunig and Hunt’s Two-Way Symmetrical Communication Theory. Data were collected through in-depth interviews, non-participant observation, and documentation from the Instagram account (@medanbinjaitoll) and the official website (medanbinjaitollroad.com), and were then analyzed using the Miles and Huberman interactive model. The results show that public relations strategies were implemented by aligning three elements (Brand, Audience, Trend), the “Salam Sepakat: Setuju Patuhi Keselamatan” safety campaign, and two-way interactions that successfully shifted the “wish image” into a positive “current image.” The main obstacle—the lengthy bureaucratic approval process for internal press releases—was tactically overcome by issuing a 24-hour standby release. Additionally, crisis management was handled in an integrated manner through digital transparency, the use of Variable Message Signs (VMS), and immediate corrective actions on-site. This study concludes that building a positive image requires alignment between digital communication transparency, the efficiency of internal bureaucracy, and concrete actions on the ground.
Co-Authors Amanda Putri Anisa Shelomitha Br Berutu Ardy Akbar Pratama Muaz Tanjung Nabila Assuhaila Nazwa Pasya Surya Alfi Rozi siregar