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All Journal Journal Of Resource Management, Economics And Business (REMICS) Journal of Bussines Management Basic SINTESA
Nurfauzia, Fadila
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Journal of Bussines Management Basic

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The Influence of Brand Page Commitment and brand awareness on puchase Interest Mediated by word of mouth on product brands advertised and social media Nurfauzia, Fadila; Karmila, Ila; Sidik, Fadel Muhammad
Journal of Bussines Management Basic Vol 6 No 2 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Advertisement is a promotional tool in introducing and developing a product to make consumers or potential buyers aware of the existence and advantages of the product offered (Dewi et al., 2012). The purpose of this study was to analyze the influence of Brand Page Commitment and Brand Awareness on Purchase Interest Mediated by Word of Mouth on Product Brands Advertised on social media. This study is a quantitative study. The results and discussions obtained are that brand page commitment has a positive and significant effect on word of mouth on product brands advertised on social media among students of Jenderal Achmad Yani University, Brand awareness has a positive and significant effect on word of mouth on product brands advertised in the media among students of Jenderal Achmad Yani University, brand page commitment has a positive and significant effect on purchase interest in product brands advertised on social media. Among students of Jenderal Achmad Yani University, brand awareness does not affect purchase interest in product brands advertised on social media. Among students of Jenderal Achmad Yani University, brand page commitment has a positive and significant effect on purchase intention mediated by word of mouth on product brands advertised on social media. Among students of Jenderal Achmad Yani University, brand awareness has a positive and significant effect on purchase intention. mediated by word of mouth on product brands advertised on social media among students of Jenderal Achmad Yani University
Analysis of Employee Work Motivation at BMT Ta'awun Sumedang Febriansyah, R. Mohamad Esa Febriansyah1; Nurfauzia, Fadila; Anggini, Megah Dewi
Journal of Bussines Management Basic Vol 7 No 1 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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An organization will develop and progress in accordance with the vision and mission that has been planned by the organization. These human resources are employees who have a commitment to be able to motivate themselves to be better according to what is exp ected. BMT Ta'awun has not been optimal in its implementation because the provision of existing work facilities and facilities is not adequate, job training has not supported the improvement of employee skills and compensation has not been optimal because salaries are not in accordance with the UMR. BMT Ta'awun Sumedang implements a structured approach, one of which is by implementing a balanced reward and sanction system. This research was conducted at the BMT Ta'awun Sumedang In the research that the auth or conducted using qualitative methods. Data collection techniques used interview and observation techniques. The informants in this study were around 6 people consisting of leaders, heads of finance and operations, heads of marketing and financing, and subordinates. The results of the study Social needs at BMT Ta'awun Sumedang are good with not only work attachment but more to family attachment. The need for self-esteem and recognition at BMT Ta'awun Sumedang has been implemented with rewards, in the form of incentives and job promotions. As well as the need for self-actualization at BMT Ta'awun Sumedang is good, with appropriate performance assessments and with employees being included in training, freedom of speech, so that employees can develop
Co-Authors Anggini, Megah Dewi Febriansyah, R. Mohamad Esa Febriansyah1 JAJA, JAJA Karmila, Ila Megah Dewi Anggini Nurendang, Nadia R.M Esa Febriansyah Sidik, Fadel Muhammad