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All Journal Journal Of Resource Management, Economics And Business (REMICS) Journal of Bussines Management Basic SINTESA
Karmila, Ila
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Analysis of Employee Job Satisfaction at PT. Sima Sakti Aulia Nur’arif, Muhammad Irfan; Anggini, Megah Dewi; Karmila, Ila
Journal Of Resource Management, Economics And Business Vol. 4 No. 1 (2025): Journal Of Resource Management, Economics And Business (REMICS)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/remics.v4i1.165

Abstract

Purpose: This study aims to analyze employee job satisfaction at PT. Sima Sakti Aulia, a company operating in the travel and tourism industry. The research explores the key factors influencing job satisfaction and examines how these elements contribute to both individual and organizational performance. Research Methodology: A qualitative research approach was employed, utilizing interviews and direct observations of an employee. The data collection process provided in-depth insights into various aspects of the work environment, including physical conditions, facilities, interpersonal relationships, and overall employee well-being. The qualitative nature of the research allowed for a comprehensive understanding of the subjective experiences and perceptions of employees. Results: The findings indicate that employee job satisfaction at PT. Sima Sakti Aulia is significantly influenced by a range of factors. A positive work environment, including effective communication and mutual respect among coworkers, plays a critical role in fostering job satisfaction. Additionally, the company’s provision of adequate facilities such as salaries above the minimum wage, health benefits, and incentive programs further enhances employee satisfaction. Furthermore, harmonious relationships among employees, coupled with opportunities for professional growth, contribute to a supportive workplace culture that encourages high levels of engagement and motivation. Limitations: One limitation of this study is the reliance on a single employee interview, which may not fully represent the experiences of all employees within the company. The findings are based on qualitative data, which provides rich insights but may lack generalizability to a larger population. Future research could benefit from a broader sample size and more diverse perspectives from multiple employees within the organization. Contribution: This research contributes to the understanding of employee job satisfaction within the tourism and travel industry, specifically in a company like PT. Sima Sakti Aulia. The study highlights the importance of addressing both physical and psychological factors in creating an optimal work environment. The results emphasize the role of adequate facilities, supportive relationships, and a positive work culture in enhancing employee motivation and organizational success. This study provides valuable insights for businesses aiming to improve employee satisfaction and, ultimately, organizational performance.
Marketing Strategies in Increasing The Income of Traders in Sumedang City Market Karmila, Ila; Rizqiya, Shinta
SINTESA Vol. 15 No. 1 (2024): Sintesa
Publisher : SINTESA

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Abstract

This research is about marketing strategies in increasing the income of market traders in Sumedang City Market. The problem faced by traders in the Sumedang City Market is the problem of decreasing the income of market traders, this is due to a lot of competition which is quite tight because of the establishment of many modern markets that offer a variety of products in the government such as Toserba Griya Sumedang and Plaza Asia Sumedang, besides that the traders make various innovations so that the Sumedang City market does not lose out on competition with other traditional markets. The method used is qualitative research method. The data collection techniques used were interviews, documentation studies, and observation. The results of the study prove that to increase the income of traders in the Sumedang City Market, namely by building and renovating the Sumedang City Market Sumedang neatly and cleanly, besides that implementing various appropriate marketing strategies will help traders to increase the income and welfare of Sumedang City Market traders
Analysis of Segmenting, Targeting, And Positioning At PT. Harnawangsa Persada Abadi Sumedang Nurfonda, Alfi Novia; Amanda, Helles; Karmila, Ila
Journal of Bussines Management Basic Vol 7 No 2 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

This study aims to analyze the application of Segmenting, Targeting, and Positioning in PT. Harnawangsa Persada Abadi Sumedang especially in its business unit Sapphire City Park. The research method used was qualitative descriptive with data collection techniques through observation, interviews, documents, and triangulation of seven research informants. Data analysis was carried out using data collection, data reduction, data presentation, and conclusion drawn. The results of the study show that the segmentation applied by PT. Harnawangsa Persada Abadi Sumedang targets consumers from the inner and outer regions of the city of Sumedang, focusing on the upper middle class without age and gender restrictions, with a healthy and modern lifestyle that likes the outdoors and needs venue services for various types of events. The targeting strategy is focused on individuals, corporations and government agencies as the main target market, by providing a choice of venues, for private events, business activities, and formal events. The positioning strategy is built by creating an image as a venue service provider with a garden view concept that offers a beautiful, comfortable, exclusive, and memorable atmosphere. To improve Segmenting, Targeting and Positioning strategies, companies are advised to optimize digital marketing, make price adjustments, and encourage service innovation.
The Influence of Brand Page Commitment and brand awareness on puchase Interest Mediated by word of mouth on product brands advertised and social media Nurfauzia, Fadila; Karmila, Ila; Sidik, Fadel Muhammad
Journal of Bussines Management Basic Vol 6 No 2 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

Advertisement is a promotional tool in introducing and developing a product to make consumers or potential buyers aware of the existence and advantages of the product offered (Dewi et al., 2012). The purpose of this study was to analyze the influence of Brand Page Commitment and Brand Awareness on Purchase Interest Mediated by Word of Mouth on Product Brands Advertised on social media. This study is a quantitative study. The results and discussions obtained are that brand page commitment has a positive and significant effect on word of mouth on product brands advertised on social media among students of Jenderal Achmad Yani University, Brand awareness has a positive and significant effect on word of mouth on product brands advertised in the media among students of Jenderal Achmad Yani University, brand page commitment has a positive and significant effect on purchase interest in product brands advertised on social media. Among students of Jenderal Achmad Yani University, brand awareness does not affect purchase interest in product brands advertised on social media. Among students of Jenderal Achmad Yani University, brand page commitment has a positive and significant effect on purchase intention mediated by word of mouth on product brands advertised on social media. Among students of Jenderal Achmad Yani University, brand awareness has a positive and significant effect on purchase intention. mediated by word of mouth on product brands advertised on social media among students of Jenderal Achmad Yani University
Analysis Of Employee Reward and Punishment at CV. Bestro Project Sumedang Amanda, Helles; Nurzaman, Aditya; Karmila, Ila; Supriatna, Jajang; Wulansari, Devie
Journal of Bussines Management Basic Vol 7 No 1 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

Bestro Project Sumedang is a company engaged in the convection and printing industry. This study aims to find out how the implementation of reward and punishment for employees at CV. Bestro Project Sumedang. This study used a qualitative research method with reward and punishment variables. The sampling technique used purposive sampling technique. The research informants consisted of 5 people, namely Owner/Director, Manager, Head of Production, DTF Operator and Marketing. Data analysis using the Miles and Huberman model includes data collection, data reduction, data presentation, and drawing conclusions. The results showed that the implementation of rewards at the company was good, including salaries given in accordance with company policies, bonuses given according to employee performance, appreciation in the form of praise for performance achieved and fostering a family system within the company. While the punishment that is implemented is still not optimal. Thepunishment applied is light punishment in the form of verbal and written warnings, moderate punishment in the form of a decrease in salary and severe punishment in the form of termination of employment. CV. The Bestro Project is expected to be able to apply rewards and punishments fairly so that employee performance increases.
Co-Authors Amanda, Helles Anggini, Megah Dewi Jajang Supriatna Nurfauzia, Fadila Nurfonda, Alfi Novia Nurzaman, Aditya Nur’arif, Muhammad Irfan Rizqiya, Shinta Sidik, Fadel Muhammad Wulansari, Devie