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All Journal Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Bisnis, Ekonomi Syariah dan Pajak
Mohamad Anouvan Syumantra
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Economics, Econometrics & Finance Other

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Analisis Hubungan Tingkat Pendidikan Pelaku UMKM Terhadap Keberhasilan Usaha Di Wilayah Medan Timur Feny, Feny; Danar Moreno; Salsa Nabila; Mohamad Anouvan Syumantra; Siti Suaibah Nasution
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 6 (2025): Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i6.5105

Abstract

Micro, Small, and Medium Enterprises (UMKM) are key pillars of economic growth, especially in Medan Timur. Their success is significantly influenced by the business owners' education level, which enhances managerial skills and market adaptability. However, the extent of formal education's contribution remains debated. This study analyzes the relationship between UMKM entrepreneurs' education levels and business success in Medan Timur, employing a quantitative case study approach with structured interviews. The analysis will identify correlation patterns between education and success strategies. This research aims to provide a deeper understanding of education's role in UMKM success, serving as a basis for developing effective policies and training programs to boost business competitiveness.Micro, Small, and Medium Enterprises (UMKM) are key pillars of economic growth, especially in Medan Timur. Their success is significantly influenced by the business owners' education level, which enhances managerial skills and market adaptability. However, the extent of formal education's contribution remains debated. This study analyzes the relationship between UMKM entrepreneurs' education levels and business success in Medan Timur, employing a quantitative case study approach with structured interviews. The analysis will identify correlation patterns between education and success strategies. This research aims to provide a deeper understanding of education's role in UMKM success, serving as a basis for developing effective policies and training programs to boost business competitiveness. Usaha Mikro, Kecil, dan Menengah (UMKM) adalah pilar utama pertumbuhan ekonomi, khususnya di Medan Timur. Keberhasilan UMKM sangat dipengaruhi oleh tingkat pendidikan pelaku usaha, yang meningkatkan keterampilan manajerial dan adaptasi pasar. Namun, seberapa besar kontribusi pendidikan formal masih diperdebatkan. Penelitian ini menganalisis hubungan antara tingkat pendidikan pelaku UMKM dan keberhasilan usaha di Medan Timur, menggunakan pendekatan kuantitatif studi kasus melalui wawancara terstruktur. Analisis akan mengidentifikasi pola keterkaitan antara pendidikan dan strategi keberhasilan. Diharapkan studi ini memberikan pemahaman mendalam tentang peran pendidikan dalam keberhasilan UMKM, menjadi dasar pengembangan kebijakan dan program pelatihan yang efektif untuk meningkatkan daya saing usaha.
Peran Ekonomi Digital dalam Meningkatkan Daya Saing UMKM di Kota Medan Meri Roito Siregar; Laisa Asri Nasution; Mawar Rasimah Br. Dalimunthe; Mohamad Anouvan Syumantra; Nurbaiti Nurbaiti
Jurnal Bisnis, Ekonomi Syariah, dan Pajak Vol. 3 No. 1 (2026): Jurnal Bisnis, Ekonomi Syariah, dan Pajak (JBEP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbep.v3i1.2065

Abstract

This study aims to analyze the role of the digital economy in increasing the competitiveness of MSMEs in Medan City. The rapidly developing digital transformation provides opportunities for MSMEs to expand their markets, improve operational efficiency, and strengthen their competitive position. However, the use of digital technology among MSMEs in Medan remains limited due to low digital literacy, limited capital, lack of training, and minimal use of digital platforms such as e-commerce, social media, and Google My Business. This study uses a descriptive qualitative method through a literature review of research conducted in 2024–2025. The results of the analysis indicate that the digital economy plays a significant role in increasing the competitiveness of MSMEs, particularly through digital marketing, technological innovation, and optimization of digital platforms that can increase visibility and interaction with customers. Based on the Resource-Based View (RBV) approach, the competitive advantage of MSMEs is determined by the quality of internal resources, especially digital literacy, innovation capabilities, and technology management. With the support of training and government policies, the implementation of the digital economy has the potential to strengthen the growth and sustainability of MSMEs in Medan City.
Co-Authors Danar Moreno Feny, Feny Laisa Asri Nasution Mawar Rasimah Br. Dalimunthe Meri Roito Siregar Nurbaiti Nurbaiti Salsa Nabila Siti Suaibah Nasution