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All Journal Jurnal Ilmiah Nusantara Jurnal Bisnis, Ekonomi Syariah dan Pajak
Mawar Rasimah Br. Dalimunthe
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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HUBUNGAN MINAT BELANJA GENERASI MILENIAL DAN GENERASI Z DI ERA DIGITAL Meri Roito Siregar; Laisa Asri Nasution; Mawar Rasimah Br. Dalimunthe; Anggi Zahara Tarigan; Siti Suaibah Nasution
JURNAL ILMIAH NUSANTARA Vol. 2 No. 5 (2025): Jurnal Ilmiah Nusantara
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v2i5.5272

Abstract

In the era of digitalization, payment methods are growing rapidly, especially in the shopping interest of Millennials and Generation Z is increasing, especially with the ease of access to information and products through social media, marketplaces, and other digital platforms, however, preferences for payment methods can vary depending on the factors that affect them. This study aims to analyze the relationship between Millennial and Generation Z spending interest in payment methods such as cash, debit, and QRIS. The study used a quantitative approach with survey techniques and interviews with 70 respondents in East Medan. The results show that Millennials tend to choose cash payments (57.1%), while Generation Z prefers digital methods, especially QRIS (47.1%). This analysis was assisted by using the Chi-Square test which showed a statistically significant relationship between generations and payment method preferences. The results of this study provide important input for business people and financial service providers in designing payment and marketing strategies that suit the characteristics of each generation.
Peran Ekonomi Digital dalam Meningkatkan Daya Saing UMKM di Kota Medan Meri Roito Siregar; Laisa Asri Nasution; Mawar Rasimah Br. Dalimunthe; Mohamad Anouvan Syumantra; Nurbaiti Nurbaiti
Jurnal Bisnis, Ekonomi Syariah, dan Pajak Vol. 3 No. 1 (2026): Jurnal Bisnis, Ekonomi Syariah, dan Pajak (JBEP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbep.v3i1.2065

Abstract

This study aims to analyze the role of the digital economy in increasing the competitiveness of MSMEs in Medan City. The rapidly developing digital transformation provides opportunities for MSMEs to expand their markets, improve operational efficiency, and strengthen their competitive position. However, the use of digital technology among MSMEs in Medan remains limited due to low digital literacy, limited capital, lack of training, and minimal use of digital platforms such as e-commerce, social media, and Google My Business. This study uses a descriptive qualitative method through a literature review of research conducted in 2024–2025. The results of the analysis indicate that the digital economy plays a significant role in increasing the competitiveness of MSMEs, particularly through digital marketing, technological innovation, and optimization of digital platforms that can increase visibility and interaction with customers. Based on the Resource-Based View (RBV) approach, the competitive advantage of MSMEs is determined by the quality of internal resources, especially digital literacy, innovation capabilities, and technology management. With the support of training and government policies, the implementation of the digital economy has the potential to strengthen the growth and sustainability of MSMEs in Medan City.
Co-Authors Anggi Zahara Tarigan Laisa Asri Nasution Meri Roito Siregar Mohamad Anouvan Syumantra Nurbaiti Nurbaiti Siti Suaibah Nasution