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All Journal Jurnal Ilmiah Ekonomi dan Manajemen Maslahah: Jurnal Manajemen dan Ekonomi Syariah JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Yoga Prawira Rukmana
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Religion Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences Other

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Perilaku Konsumtif Mahasiswa Di Era Digital Pada Penggunaan E-Wallet Dan E-Commerce Nikita Lailan Hasibuan; Yoga Prawira Rukmana; Ananda Dzikri Pratama Hasibuan; Ahmad Al Fauzan; Siti Suaibah Nst
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 6 (2025): Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i6.5232

Abstract

Perkembangan teknologi digital telah membawa perubahan signifikan dalam perilaku konsumsi masyarakat, khususnya di kalangan mahasiswa.Kemudahan akses, fitur pembayaran instan, serta berbagai promosi dari platform e-wallet dan e-commerce mendorong mahasiswa untuk lebih aktif melakukan transaksi digital.Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh penggunaan e-wallet dan e-commerce terhadap perilaku konsumtif mahasiswa di era digital.Metode yang digunakan adalah kualitatif dengan pendekatan kuesioner tertutup yang disebarkan kepada mahasiswa dari berbagai angkatan.Hasil penelitian menunjukkan bahwa mayoritas mahasiswa merasa lebih mudah dan nyaman menggunakan transaksi digital dibandingkan uang tunai.Selain itu, promo dan diskon terbukti sangat mempengaruhi keputusan berbelanja dan menyebabkan peningkatan pengeluaran yang bersifat impulsif. Temuan ini menegaskan perlunya edukasi tentang literasi keuangan digital agar mahasiswa dapat mengelola keuangan secara bijak dan tidak terjebak dalam gaya hidup konsumtif.
Persepsi Konsumen Muslim terhadap Kaidah Al-Yaqin La Yazulu Bisy-syakk dalam Transaksi E-Commerce Syariah Nabila Mutia Syifa; Dinda Alya Nazwa. S; Yoga Prawira Rukmana; Abdul Rahman Sofyan
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 4 No. 1 (2026): Januari : Maslahah : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v4i1.2902

Abstract

The rapid growth of Sharia-based e-commerce reflects the increasing demand among Muslim consumers for transactions that comply with Islamic principles. However, digital transaction practices still raise various concerns, particularly regarding the clarity of contracts (akad), payment security, and information transparency. This study aims to explain Muslim consumers’ perceptions of the application of the legal maxim al-yaqīn lā yazūlu bi al-shakk in Sharia e-commerce transactions, with a focus on students of the State Islamic University of North Sumatra. This research employs a descriptive qualitative approach, using in-depth interviews with 10 informants as the primary data source, supported by questionnaire data to identify general tendencies in respondents’ perceptions. The findings reveal that although most respondents understand the maxim theoretically, they have not been able to apply it effectively in digital transaction contexts. The uncertainties experienced by respondents are predominantly triggered by technical factors, such as delays in payment confirmation, rather than shakk in the fiqh sense. Moreover, limited understanding of digital contract mechanisms contributes to uncertainty regarding the moment when a contract is considered legally valid. Information transparency emerges as a key factor in fostering yaqīn, particularly in relation to the clarity of product descriptions and transaction procedures. This study concludes that the application of al-yaqīn lā yazūlu bi al-shakk in Sharia e-commerce remains suboptimal due to limited digital fiqh literacy and insufficient technological reliability, highlighting the need for enhanced digital muamalah education and improved information quality on Sharia e-commerce platform.
Peran Customer Relationship Management dalam Pengembangan Layanan Pelanggan di Industri E-Commerce: Studi Kasus Shopee Indonesia Ahmad Al Fauzan; Egi Gufanda; Muhammad Nur Fahmi; Yoga Prawira Rukmana; Nurbaiti Nurbaiti
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i1.8652

Abstract

This study aims to analyze the role of Customer Relationship Management (CRM) in developing customer service in the e‑commerce platform, specifically Shopee Indonesia. The research employs a descriptive qualitative method with data collected through in‑depth interviews with four active Shopee sellers from various regions, including Medan. The findings indicate that the implementation of CRM such as personalized communication, quick responses, customer incentives, and utilization of customer data significantly enhances customer satisfaction and loyalty. Shopee’s facilities and support, including Seller Centre Analytics, chat templates, and seller training, facilitate effective CRM implementation. The main challenges faced by sellers include high message volumes, limited digital literacy, and technical constraints, which can be addressed through adaptive strategies such as customer segmentation, chat templates, and admin team management. This study concludes that CRM is not merely a technical tool but a strategic approach for building long-term customer relationships, enhancing store reputation, and achieving business success in e-commerce.
Co-Authors Abdul Rahman Sofyan Ahmad Al Fauzan Ananda Dzikri Pratama Hasibuan Dinda Alya Nazwa. S Egi Gufanda Muhammad Nur Fahmi Nabila Mutia Syifa Nikita Lailan Hasibuan Nurbaiti Nurbaiti Siti Suaibah Nst