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All Journal Jurnal Surya Teknika Annals of Management and Organization Research Jurnal Hasil Pengabdian Masyarakat (JURIBMAS)
Olivia, Cindy
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Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences

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Potensi Tandan Kosong Sawit sebagai Bahan Bakar Padat: Analisis Degradasi Termal Maarasyid, Cici; Idayu, Ida; Zulfansyah; Israyandi; Legawati, Lisa; Ermal, Dini Aulia Sari; Rawadi, Raihan; Olivia, Cindy; Fitri, Suchy Arum; Aderiani, Suci
SURYA TEKNIKA Vol 10 No 2 (2023): JURNAL SURYA TEKNIKA
Publisher : Fakultas Teknik UMRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jst.v10i2.6422

Abstract

The availability of oil palm empty fruit bunches in Indonesia could be an important source of biomass to be utilized as a solid fuel feedstock. In this work, the thermal behavior and degradation of oil palm emty fruit bunches was investigated with a thermogravimetric analyzer in nitrogen atmosphere. The samples were heated from room temperature to 900 oC at heating rates of 20 oC min-1. The ultimate and proximate analysis revealed that oil palm empty fruit bunches contains high volatile matter, fixed carbon and ash content while the caliric value was 17.87 MJ/kg. Thermogravic analysis results indicated thermal degradation of samples occurs in three stages, namely drying and evaporation, active degradation and passive degradation. In addition, active degradation commenced at 148 oC with a peak of degradation temperature of 322.5 oC resulting in 68.32% weight loss.
Implementasi Strategi Pemasaran Melalui Media Sosial Untuk Meningkatkan Kualitas Serta Engagement dari UMKM Lady; Olivia, Cindy
JURIBMAS : Jurnal Hasil Pengabdian Masyarakat Vol 4 No 3 (2026): Maret 2026
Publisher : LKP KARYA PRIMA KURSUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62712/juribmas.v4i3.835

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan pada UMKM Cici Laundry yang bergerak di bidang jasa pencucian pakaian. Tujuan kegiatan ini adalah untuk membantu meningkatkan promosi usaha serta kualitas pelayanan melalui pemanfaatan media digital. Berdasarkan hasil pengamatan awal, Cici Laundry masih belum memaksimalkan penggunaan media sosial dan platform digital sebagai sarana pemasaran dan komunikasi dengan pelanggan. Metode pelaksanaan kegiatan dilakukan melalui observasi langsung di lokasi usaha, wawancara dengan pemilik, serta pendampingan dalam penerapan strategi pemasaran digital. Kegiatan yang dilakukan meliputi penataan dan optimalisasi WhatsApp Business, pengelolaan media sosial Instagram, penerapan pembayaran non-tunai menggunakan QRIS, pemasangan spanduk usaha, serta pendaftaran lokasi usaha pada Google Maps. Hasil dari kegiatan ini menunjukkan adanya perubahan positif, terutama dalam kemudahan akses informasi, kerapian sistem komunikasi, serta tampilan usaha yang terlihat lebih profesional. Dengan adanya penerapan pemasaran digital tersebut, Cici Laundry diharapkan dapat lebih dikenal oleh masyarakat luas dan mampu meningkatkan daya saing usaha secara berkelanjutan.
Platform Trust, e-WOM, and Gen Z Purchase Intention: Mediating Role of Retailer Trust Lady, Lady; Hefri Ariyanto, Hepy; Olivia, Cindy
Annals of Management and Organization Research Vol. 7 No. 4 (2026): May
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v7i4.3854

Abstract

Purpose: This study aims to examine the influence of trust in the platform and electroEnic Word-of-Mouth (e-WOM) components social media communication, ratings and reviews, and recommendations and references on purchase intention through the mediating role of trust in the retailer among Gen Z consumers. Research Methodology: This study utilized a quantitative explanatory design with purposive sampling (N=301). Data were collected using a 5-point Likert scale instrument and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4 software. Results: Trust in the platform significantly acts as an antecedent that enables all e-WOM components. Specifically, social media communication and recommendation and reference are primary drivers of trust in the retailer and purchase intention. In contrast, ratings and reviews do not significantly impact trust in the retailer or purchase intention, leading to the rejection of the corresponding mediation hypotheses. Conclusions: Purchase decisions among Gen Z consumers are more effectively driven by institutional trust in the platform and interactive communication signals than by traditional static rating systems. The findings indicate that peer-driven validation and platform security provide more reliable cues for this demographic group than conventional feedback mechanisms. Limitations: The study is limited by its specific urban geographic context and structural model fit, which requires further refinement in future research. Contributions: This study contributes to digital marketing strategy, social commerce platform management, and the literature on consumer behavior.
Co-Authors Aderiani, Suci Ariyanto, Hepy Hefri Cici Maarasyid Dini Aulia Sari Ermal Fitri, Suchy Arum Idayu, Ida Israyandi Israyandi Lady Lady, Lady Lisa Legawati Rawadi, Raihan Zulfansyah