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All Journal Jurnal Hasil Pengabdian Masyarakat (JURIBMAS) International Journal of Economics, Management and Accounting Journal of Advanced Studies in Management
Loing, Chenly
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Social Sciences

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Sosialisasi Bencana dan Kerusakan Lingkungan di Desa Bori Halmahera Utara, Indonesia Sinyo, Yumima; Uang, Yulinda; Salawane, Cherly; Loing, Chenly; Sharon, Putri Mawar
JURIBMAS : Jurnal Hasil Pengabdian Masyarakat Vol 4 No 1 (2025): Juli 2025
Publisher : LKP KARYA PRIMA KURSUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62712/juribmas.v4i1.320

Abstract

Desa Bori Kecamatan Kao Utara Kabupaten Halmahera Utara Provinsi Maluku Utara memiliki pantai yang indah, dan sebagian besar pemukiman masyarakat dibangun di tepi pantai yang jika dikelola dengan baik berpotensi menjadi wilayah ekoswisata. Namun pantai tersebut mengalami intensitas terhadap kejadian bencana tanah longsor yang menyebabkan kerusakan lingkungan pantai, serta rumah-rumah penduduk. Salah satu cara mitigasi tanah longsor adalah dengan melakukan pengkajian dan analisa serta sosialisasi resiko bencana secara rinci. Tujuan kegiatan pengabdian ini yaitu menganalisis bencana dan kerusakan lingkungan bencana tanah longsor yang terjadi di Desa Bori Kecamatan Kao Utara Kabupaten Halmahera Utara. Penelitian ini dilakukan selama enam bulan sejak bulan April hingga bulan September 2023 bertempat di Desa Bori Kecamatan Kao Utara Kabupaten Halmahera Utara. Penelitian ini merupakan jenis penelitian deskripsi kualitatif menggunakan pendekatan wawancara. Metode pengumpulan data menggunakan purposive sampling yang dilakukan berdasarkan tahapan Observasi, Sosialisasi Wawancara dan FGD (Focus Group Discussion), Dokumentasi dan Assessment lapangan. Hasil penelitian menunjukkan bahwa bencana tanah longsor yang terjadi pada tanggal 13 Maret 2023 berdampak pada kerusakan lingkungan pantai berupa abrasi pantai, kerusakan tanggul, kerusakan rumah, dasn tanah longsor yang tingkat kerusakannya berada pada dua kategori yaitu rusak sedang dan berat. Sedangkan hasil wawancara menunjukkan bahwa masyarakat telah memiliki pengetahuan dan pemahaman tentang bencana , pantai dan kerusakan lingkungan,
Social Media Marketing Activities in Enhancing Brand Image and Driving Consumer Purchase Decisions in the Fashion Industry Rifqy Roosdhani, M.; Arifin, Samsul; Komaryatin, Nurul; Ali, Ali; Huda, Nurul; Khoiruddin, Muhammad; Loing, Chenly
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 11 (2025): April
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i11.244

Abstract

This study investigates the role of Social Media Marketing Activities (SMMA) in influencing purchase decisions, with purchase intention as a mediating variable and brand image as a moderating variable, focusing on Sweet Mango, a local fashion brand in Jepara, Indonesia. Using a quantitative approach, data were collected from 97 respondents through online surveys and interviews, employing a purposive non-probability sampling method. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0. The results reveal that SMMA significantly enhances purchase intention, which in turn strongly influences purchase decisions. Furthermore, purchase intention mediates the relationship between SMMA and purchase decisions. While brand image does not directly affect purchase intention, it plays a significant moderating role by strengthening the relationship between SMMA and purchase intention. Additionally, SMMA indirectly impacts purchase decisions through its influence on purchase intention. These findings underscore the critical importance of leveraging social media marketing strategies to drive consumer behavior while simultaneously building a strong brand image to maximize effectiveness. The study contributes to the literature by addressing inconsistencies in the relationship between brand image and consumer behavior and offers practical insights for local businesses aiming to optimize their digital marketing efforts. Limitations include the small sample size and focus on a single brand, suggesting opportunities for broader future research.
Generation Z in the Digital Era Navigating Information Overload and Its Influence on Decision Postponement Loing, Chenly; Roosdhani, Mohamad Rifqy; PR, M Rivi Putra
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 2 No. 1 (2025): Maret 2025
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

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Abstract

This study investigates the relationships among information overload, consumer confusion, and decision postponement in Generation Z consumers in Jepara. In the digital era, Generation Z is continuously exposed to vast amounts of information, which can lead to cognitive strain and impact their decision-making processes. Employing a quantitative approach, data were collected from 310 respondents using an online survey and analyzed through Partial Least Squares-Structural Equation Modelling (PLS-SEM). The findings reveal that information overload has a significant positive effect on consumer confusion, indicating that an excess of information increases the likelihood of confusion during the decision-making process. Furthermore, consumer confusion is found to significantly drive decision postponement, suggesting that when consumers experience confusion, they are more likely to delay making purchasing decisions. However, the study finds no significant direct effect of information overload on decision postponement; instead, the effect is mediated by consumer confusion. These results highlight the pivotal mediating role of consumer confusion in the relationship between information overload and decision postponement. The study contributes to the literature by clarifying the psychological mechanisms underlying digital consumer behavior among Generation Z and provides practical implications for marketers to design more effective communication strategies in hyper-connected environments.. Keywords— consumer confusion; decision postponement; information overload
Co-Authors Ali Ali Komaryatin, Nurul Mohamad Rifqy Roosdhani Muhammad Khoiruddin Nurul Huda PR, M Rivi Putra Rifqy Roosdhani, M. Salawane, Cherly Samsul Arifin Sharon, Putri Mawar Uang, Yulinda Yumima Sinyo