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Komaryatin, Nurul
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Efisiensi Teknis Industri BPR di Eks Karesidenan Pati Komaryatin, Nurul
Jurnal Ilmiah Aset Vol 10 No 2 (2008): Jurnal ASET Volume 10 No 2
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Finances sector, foremost banking industries have important relo economy activities. Its role is as financial intermediary connecting (lenders) or surplus unit to and an entrepreneur in other side.Bank technique can be measured by counting ratio between banking output and input. Data Envelopment Analysis (DEA) will count bank which use input n to produce different ouput. The results of technique efficiency research BPR in Ex Karisidenan Pati using data tabulation DEA-CRS Merger of BPR BKK in each Kabupaten is hoped to increase efficiency rate in each BPR in Kabupaten Ex Karisedanan Pati. By merger, efficiency value will increase if compared with BPR before they margered.
PENDAMPINGAN PENGELOLAN UNIT SIMPAN PINJAM BUMDES MELALUI APLIKASI LK-BUMDes Widiyono, Aan; Minardi, Joko; Komaryatin, Nurul; Masrurotun, Masrurotun
Jurnal Berdaya Mandiri Vol 3, No 1 (2021): Jurnal Berdaya Mandiri (JBM)
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (694.185 KB) | DOI: 10.31316/jbm.v3i1.1342

Abstract

Kegiatan pengabdian pengelolaan unit BUMDes melalui aplikasi LK-BUMDes dilakukan pada BUMDes Amanah Jati di Desa Jambu Timur Jepara yang merupakan tindak lanjut dari pelaksanaan Training of Trainers yang dilaksanakan Sekolah BUMDes Jepara terhadap para mitra BUMDes. Program kemitraan ini dilatar belakangi oleh banyaknya BUMDes khususnya di Kabupaten Jepara yang masih belum terbentuk dan berpredikat dasar. Untuk itu, kegiatan ini bertujuan supaya aplikasi LK-BUMDes dapat memberikan kemudahan bagi pengurus BUMDes dalam meningkatkan keuntungan disetiap unitnya. Metode yang digunakan melalui edukasi, training, dan pendampingan yang terdiri tiga tahap, yaitu: persiapan, pelaksanaan, dan evaluasi. Tahap pelaksanaan kegiatan, seperti: 1) pemetaan potensi dan masalah, 2) pelatihan penyusunan administrasi BUMDes, 3) pelatihan penguatan kepengurusan BUMDes, dan 4) pelatihan LK-BUMDes. Hasil pengabdian ini berisi tentang administrasi BUMDes yang lebih lengkap, penerapan job desk dan SOP pada kepengurusan BUMDes, dan penerapan aplikasi LK-BUMDes di unit-unit BUMDes. Sedangkan hasil respon mitra terhadap kegiatan pengabdian ini sangat baik.
The Influence of Destination Image, Attraction, and Tourist Satisfaction on Revisit Intention : Study of Kali Bening Tourists, Jepara, Indonesia Safira, Mutiara; Komaryatin, Nurul
NUsantara Islamic Economic Journal Vol. 3 No. 1 (2024): 2024 January
Publisher : Department of Islamic Economic, Faculty of Economic and Business, Nahdlatul Ulama Islamic University (UNISNU) Jepara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/nuiej.v3i1.997

Abstract

This research aims to determine the influence of Destination Image, Attraction, Tourist Satisfaction on Revisit Intention. This type of research is quantitative research and uses primary data obtained from questionnaires, and secondary data obtained from the Jepara Tourism and Culture Office as well as data from the Central Statistics Agency (BPS). The sample for this research was 100 tourists who had visited the Kali Bening Tourism in Tanjung Village in 2021. The analysis used multiple linear regression analysis which was processed using SPSS version 25. The research results showed that partially the Destination Image variable had no effect, while the Attraction and Tourist Satisfaction variables had an effect on Revisit Intention at the Kali Bening Tourism Destination, Tanjung Jepara Village. Meanwhile, simultaneously, the Influence of Destination Image, Attraction, and Tourist Satisfaction on Revisit Intention at the Kali Bening Tourist Destination, Tanjung Village, Jepara Regency, Indonesia.
Peningkatan Daya Saing Produk Batik Alam Jepara Melalui Penciptaan Cap Alternatif Dan Penggunaan Bahan Pewarna Alam Yang Ramah Lingkungan Widagdo, Jati; Zeyn, Akhmad Khanif; Komaryatin, Nurul; Roosdhany, Rifqy
Jurnal Pengabdian kepada Masyarakat UBJ Vol. 7 No. 2 (2024): June - December 2024
Publisher : Lembaga Penelitian Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/eqmfk668

Abstract

Current economic developments require high creative power to deal with highly disruptive markets with rapid changes. This is in line with the creative economy policy launched by the government. Batik is one of the products of the creative economy that was developed by Indonesia long ago. In Jepara, currently there are 32 Batik SMEs, one of which is Batik Kembang Mulyo, which is different from the others because it produces natural batik using environmentally friendly materials, namely utilizing biological natural resources through natural coloring. Of course, this needs to be balanced with the existence of innovative batik motifs so that they are not monotonous, where previously only limited to plant motifs, now it is necessary to create new designs through postmodern batik designs or artistic designs so that they are more marketable and competitive in the market. Through this community service activity by collaborating with MSME partners, it is hoped that the Kembang Mulyo batik industry will be able to develop the batik industry in Jepara so that it can compete in the market. The dedication method is carried out through Jepara Nature Batik Fashion Show activities, seminars in the form of lectures, focus group discussions (FGD), and workshops.
Meningkatkan Kinerja Pemasaran UMKM Keripik Di Desa Plajan Melalui Orientasi Kewirausahaan, Modal Sosial, Dan Inovasi Produk Lestari, Ayu Dwi; Komaryatin, Nurul
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 3 (2024): SEPTEMBER
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i3.2463

Abstract

The purpose of this study is to explain and prove whether the variables of entrepreneurial orientation, social capital, and product innovation affect the performance of MSME chips in Plazan Village. This research was conducted using quantitative methods. The population in this study is the owners of Micro, Small and Medium Enterprises (MSMEs) in Plajan Village, totaling 235 business owners. The data collection technique uses interviews, questionnaires, and documentation studies. In this study, a sample of 80 respondents. The sampling technique in this study uses the purposive sampling technique. The discussion uses classical assumption tests, multiple linear regression analysis tests, F tests, t tests and determination coefficient tests. The test model used uses the software statistical product and service solutions (SPSS) version 25 program. Based on the test results, it can be seen that entrepreneurial orientation, social capital, and product innovation have a positive and significant effect on marketing performance.
Digital Shopper's Dilemma: The Role of Lifestyle, Flash Sale, and Online Reviews in Repurchase Intentions Arifin, Samsul; Roosdhani, Mohamad Rifqy; Komaryatin, Nurul; Ali, Ali; Huda, Nurul
International Journal of Entrepreneurship and Business  Management Vol. 3 No. 2 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijebm.v3i2.956

Abstract

The growth of the Muslim fashion industry, particularly the hijab among Muslim women many of whom can be found in Jepara, particularly at the Lovable Hijab Shop on Shopee is the driving force for this study. The purpose of this study is to ascertain how lifestyle, flash deals, and online reviews affect consumers' intentions to repurchase. (Study of Lovable Hijab Customers at Shopee). The population in this research are Lovable Hijab customers at Shopee who took part in the Flash Sale program. The sample used in the research was 99 respondents taken using the Slovin formula. The sampling technique uses the Random Sampling method (chosen at random), namely Lovable Hijab customers at Shopee who take part in the Flash Sale program. The independent variables of this research are lifestyle (X1), Flash Sale (X2), and Online Review (X3) as well as the dependent variable Repurchase Intention (Y). The results of this research show that the variables Life Style, Flash Sale, and Online Review have a positive influence on Repurchase Intention for Lovable Hijab on Shopee. The coefficient of determination value is 0.412. This shows that 41.2% of the factors influencing Repurchase Intention can be determined by lifestyle, Flash Sale, and Online Review. Meanwhile, factors not included in this study account for the remaining 58.8%.
PEMBERDAYAAN SEKOLAH PENGGERAK DALAM PEMBUATAN PAKAN IKAN BERBAHAN BAKU LOKAL DALAM PENUNJANG P5 TEMA KEWIRAUSAHAAN Setyowati, Desti; Komaryatin, Nurul; Widiyono, Aan; Ayuni, Najwa Tri; Hermawan, Ahmad Bagus Bambang Heri
Jurnal Berdaya Mandiri Vol. 6 No. 3 (2024): JURNAL BERDAYA MANDIRI (JBM)
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jbm.v6i3.7013

Abstract

Permasalahan utama pada Komunitas Belajar (Kombel) Al Sasa Gema di SDN Sarirejo 1 adalah rendahnya produktivitas budidaya ikan nila akibat kurangnya pengetahuan dan keterampilan dalam pembuatan pakan berkualitas serta pengelolaan budidaya ikan secara efektif. Tujuan pengabdian ini adalah untuk meningkatkan produktivitas budidaya ikan nila melalui penerapan Teknologi Tepat Guna (TTG) dan pendampingan berkelanjutan, sehingga para guru dan siswa dapat memproduksi pakan ikan berkualitas tinggi dari bahan baku lokal serta mengoptimalkan pengelolaan budidaya ikan nila. Metode pengabdian meliputi perencanaan, sosialisasi, pelatihan pembuatan pellet ikan, penerapan teknologi, pendampingan intensif, dan evaluasi. Kegiatan dimulai sosialisasi dan pelatihan pada guru dan tenaga pendidik tentang budidaya ikan nila dan pembuatan pakan, diikuti dengan penerapan teknologi secara langsung di lapangan, serta pendampingan berkelanjutan untuk memastikan implementasi yang efektif. Hasil yang dicapai menunjukkan peningkatan signifikan dalam pemahaman dan keterampilan para mitra dalam memproduksi pakan ikan nila secara mandiri menggunakan alat TTG-APPIN, yang berdampak peningkatan kapasitas produksi ikan nila di sekolah. Evaluasi program mengungkapkan respon positif dari para mitra, dengan sebagian besar menyatakan bahwa program ini berhasil meningkatkan kemampuan mereka dan mendukung keberlanjutan budidaya ikan nila di lingkungan sekolah. Program berhasil menjadikan SDN Sarirejo 1 sebagai model sekolah percontohan penerapan teknologi tepat guna bidang budidaya perikanan. Kata Kunci: Pakan Ikan Nila, alat TTG-APPIN, Bahan Baku Lokal, Tema Kewirausahaan
Digital Marketing Influence on Marketing Performance: The Role of Customer Engagement and Relationship Marketing Safitri, Diana; Komaryatin, Nurul
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i2.960

Abstract

This research decisively establishes the influence of digital marketing on the marketing performance of Small and Medium Enterprises (SMEs) in the food sector of Jepara Regency, underscoring the critical mediating roles of customer engagement and relationship marketing. Employing a robust quantitative methodology with Structural Equation Modeling (SEM), analyzed through SmartPLS version 4.0, questionnaires were distributed to 150 SME owners in the food sector. The results indicate that while digital marketing does not directly enhance marketing performance, customer engagement and relationship marketing are vital mediators that significantly strengthen this connection. This reinforces the notion that cultivating high levels of customer engagement and fostering strong relationships are essential for maximizing the effectiveness of digital marketing strategies. Consequently, this research provides crucial insights for SMEs, highlighting the challenges inherent in digital marketing implementation and the urgent need for a comprehensive approach to elevate their marketing performance.
Effect Destination Image of Revisit Intention Through Memorable Tourist Experience and Tourist Satisfaction in Destination Karimunjawa, Indonesia Anggraini, Filda; Komaryatin, Nurul
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i2.1014

Abstract

This study aims to analyze the influence of Destination Image on Revisit Intention, with Memorable Tourist Experience and Tourist Satisfaction as mediating variables in the Karimunjawa Island destination. A quantitative approach was employed, collecting data through online questionnaires distributed to 192 respondents. The data was analyzed using a structural model through the SmartPLS 4.0 application. The results indicate that Destination Image has a positive and significant effect on Memorable Tourist Experience (coefficient 0.840, p < 0.05) and Tourist Satisfaction (coefficient 0.828, p < 0.05). Moreover, Tourist Satisfaction fully mediates the relationship between Destination Image and Revisit Intention (coefficient 0.701, p < 0.05), while Memorable Tourist Experience does not have a significant effect on Revisit Intention (coefficient -0.231, p > 0.05). Based on these findings, the study concludes that destination managers should focus on strengthening the destination image and enhancing tourist satisfaction to increase revisit intention in Karimunjawa.
Strategic Insights Into Social Media Marketing Activities For Transportation Businesses Roosdhani, Mohamad Rifqy; Komaryatin, Nurul; Arifin, Samsul; Khoiruddin, Muhammad; Ali, Ali; Huda, Nurul
International Journal of Economics, Business and Innovation Research Vol. 4 No. 02 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In this study, the function of Social Media Marketing Activities (SMMA) as a dynamic capability in influencing Social Ties, Purchase Decisions, and the moderating impact of Brand Love within the transportation services industry, focusing on PO Bejeu. Unlike previous research primarily centered on retail or cosmetics, transportation services present distinct operational challenges that merit deeper exploration. Using data from 103 respondents collected via a Likert scale Google form questionnaire, the study employed Analysis using Structural Equation Modelling (SEM) with SmartPLS 4.0 software. Results revealed that SMMA significantly improves Social Ties (path coefficient = 0.630) and Purchase Decisions (path coefficient = 0.404), with Social Ties mediating the effect on Purchase Decisions (indirect effect = 0.114). Brand Love amplifies the relationship between Social Ties and Purchase Decisions (interaction effect = 0.134). These findings underscore SMMA's effectiveness in fostering customer engagement, enhancing brand trust, and driving personalized strategies to improve purchase decisions. Moreover, nurturing emotional connections via Brand Love strengthens customer loyalty and advocacy. The research emphasises the transformative potential of SMM for transportation services, offering actionable insights to leverage social platforms to deepen consumer relationships and boost business growth in industries with lower digital marketing adoption rates.
Co-Authors Ali Ali Anggraini, Filda Ayuni, Najwa Tri Diana Safitri Hermawan, Ahmad Bagus Bambang Heri Joko Minardi, Joko Lestari, Ayu Dwi Loing, Chenly Masrurotun Masrurotun, Masrurotun Mohamad Rifqy Roosdhani Muhammad Khoiruddin Nurul Huda Rifqy Roosdhani, M. Rizqiya, A’azzul Muna Nala Roosdhany, Rifqy Safira, Mutiara Samsul Arifin Setyowati, Desti Widagdo, Jati Widiyono, Aan Zeyn, Akhmad Khanif