Article Per Year (5 Year)
p-Index From 2020 - 2025
0.562
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Bisnis Kewirausahaan Jurnal Bisnis dan Manajemen (JURBISMAN) Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak
Ryan Akbar Maulana
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Etika Bisnis Islam dalam Praktik Fast Fashion: Studi Kasus Zara Rexy Alief Pratama; Ryan Akbar Maulana; Lina Marlina
Jurnal Bisnis dan Manajemen (JURBISMAN) Vol. 3 No. 1 (2025): Jurnal Bisnis dan Manajemen (JURBISMAN)
Publisher : Penerbit dan Percetakan CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jurbisman.v3i1.1044

Abstract

Zara sebagai pelaku utama fast fashion berhasil menarik pasar global melalui strategi pemasaran berbasis teknologi dan distribusi cepat. Namun, di balik keberhasilan tersebut terdapat dampak negatif terhadap lingkungan, seperti tingginya konsumsi air, emisi karbon, dan limbah tekstil. Penelitian ini menggunakan pendekatan kualitatif dengan studi kasus dan analisis literatur untuk meninjau praktik bisnis Zara dari perspektif etika bisnis Islam. Hasil penelitian menunjukkan bahwa praktik fast fashion Zara belum sepenuhnya sejalan dengan prinsip syariah yang menekankan keadilan, tanggung jawab sosial, dan keberlanjutan lingkungan. Model bisnis ini cenderung mendorong konsumerisme dan mengabaikan dampak jangka panjang terhadap masyarakat dan alam. Oleh karena itu, diperlukan evaluasi menyeluruh agar perusahaan multinasional seperti Zara dapat menerapkan prinsip bisnis yang tidak hanya menguntungkan secara ekonomi, tetapi juga etis dan berkelanjutan sesuai dengan nilai-nilai Islam.
Analisis Profitabilitas Strategis PT Unilever Indonesia Tbk Tahun 2021–2023: Evaluasi Kinerja dan Implikasi Strategi Bisnis Resya Rahmatu Nissa; Siti Afifaful; Syifa Nur Aulia; Saprudin Saprudin; Robbiansa Robbiansa; Ryan Akbar Maulana; Fitri Fallah Prambudini; Cahya Wahyu Kusumaningsih; Rois Kurniawan; Sarnih Safitri
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2083

Abstract

This study aims to analyze the strategic profitability of PT Unilever Indonesia Tbk during the period 2021–2023. Using a descriptive quantitative approach, this study evaluates the company's financial performance through profitability ratio analysis, including Gross Profit Margin (GPM), Operating Profit Margin (OPM), Net Profit Margin (NPM), Return on Assets (ROA), and Return on Equity (ROE). Data were obtained from the company's publicly available annual financial reports. The results of the analysis show a fluctuating trend in the company's profitability during the period, reflecting the impact of changing business strategies and market conditions. These findings provide insight for management in formulating more effective business strategies in the future.
Analisis Perubahan Perilaku Konsumen Terhadap UMKM di Cifest Cikarang Selatan Selama Periode Libur: Studi Kasus Pembelian Online Vs. Offline Pradipta Rizky Ferdian; Rois Kurniawan; Muhammad Kosim; Delima Pebrianti Salsabil; Reni Anggraeni; Ryan Akbar Maulana
Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak Vol. 2 No. 3 (2025): September : Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak (JIEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jieap.v2i3.1475

Abstract

In recent years, Micro, Small, and Medium Enterprises (MSMEs) have increasingly positioned themselves as one of the main pillars of the Indonesian economy, contributing significantly to employment opportunities, income distribution, and economic resilience. In the local context, Cifest Cikarang Selatan represents a dynamic marketplace where various MSMEs operate and directly interact with consumers. An interesting phenomenon emerges during holiday periods, when consumer behavior shows significant changes, especially in terms of purchasing methods and preferences between online and offline channels. This study aims to explore the transformation of consumer behavior, focusing on the comparative analysis of online and offline purchases, and to evaluate its broader implications for the sustainability and competitiveness of MSMEs operating at Cifest. The research adopts a descriptive and analytical approach, using both recent statistical data and supporting literature to provide a comprehensive understanding of the digital era’s influence on shopping patterns. The findings reveal that online purchases continue to grow rapidly due to convenience, wider product access, and promotional offers that attract customers. However, offline purchases remain relevant, particularly for consumers who value direct product inspection, immediate ownership, and social interaction within traditional marketplaces. For MSMEs, this shift presents both challenges and opportunities. Those that rely solely on conventional offline strategies risk losing competitiveness, while those able to integrate digital platforms with traditional sales methods demonstrate greater adaptability and potential for growth. Overall, this study concludes that the sustainability of MSMEs in Cifest Cikarang Selatan depends largely on their ability to embrace digital transformation without neglecting the strengths of offline interactions. By leveraging both channels strategically, MSMEs can not only survive but also thrive in the increasingly competitive market landscape shaped by evolving consumer behavior.
Co-Authors Cahya Wahyu Kusumaningsih Delima Pebrianti Salsabil Fitri Fallah Prambudini Lina Marlina Muhammad Kosim Pradipta Rizky Ferdian Reni Anggraeni Resya Rahmatu Nissa Rexy Alief Pratama Robbiansa Robbiansa Rois Kurniawan Saprudin Saprudin Sarnih Safitri Siti Afifaful Syifa Nur Aulia