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All Journal Agrisintech (Journal of Agribusiness and Agrotechnology) Journal Of Agribusiness, Social and Economic West Science Agro
Sajali, Chusnatul Ulaela
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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Analisis Kelayakan Usahatani Sayuran Sawi Pagoda (Brassica narinosa L.) Hidroponik di HPT Farm Tulungagung Sajali, Chusnatul Ulaela; Khoiriah, Siti
Agrisintech (Journal of Agribusiness and Agrotechnology) Vol 4 No 2 (2023): Oktober
Publisher : Universitas Nusa Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31938/agrisintech.v4i2.600

Abstract

Pertanian menjadi sektor penting dalam memenuhi kebutuhan sandang dan pangan masyarakat Indonesia. Dalam upaya meningkatkan produksi sayuran yang bersih, sehat, dan berkualitas, sistem hidroponik menjadi solusi yang menarik. Salah satu sayuran yang berpotensi dibudidayakan dengan sistem hidroponik adalah sawi pagoda (Brasicca narinosa L.) yang memiliki kandungan gizi dan vitamin penting untuk meningkatkan kekebalan tubuh. Penelitian ini bertujuan untuk menganalisis kelayakan usahatani sayuran sawi pagoda hidroponik di HPT Farm Tulungagung. Metode penelitian yang digunakan adalah kuantitatif deskriptif dengan pengumpulan data primer melalui wawancara dan observasi, serta data sekunder dari literatur dan jurnal terkait. Hasil penelitian menunjukkan bahwa total biaya produksi sawi pagoda hidroponik sebesar Rp1.321.399/bulan, dengan total penerimaan sebesar Rp3.307.500. Berdasarkan analisis R/C ratio, diperoleh nilai R/C sebesar 2,5 yang mengindikasikan bahwa usahatani sayuran sawi pagoda hidroponik di HPT Farm Tulungagung layak untuk dijalankan, karena setiap Rp1.000 biaya produksi menghasilkan penerimaan sebesar Rp2.500. Agriculture is an important sector in meeting the food and clothing needs of the Indonesian people. In an effort to increase the production of clean, healthy and quality vegetables, hydroponic systems are an attractive solution. One of the vegetables that has the potential to be cultivated using a hydroponic system is pagoda mustard (Brasicca narinosa L.) which contains important nutrients and vitamins to increase immunity. This study aims to analyze the feasibility of hydroponic pagoda mustard vegetable farming at HPT Farm Tulungagung. The research method used was descriptive quantitative with primary data collection through interviews and observation, as well as secondary data from related literature and journals. The results showed that the total production cost of hydroponic pagoda mustard was Rp1.321.399 per month, with a total revenue of Rp3.307.500. Based on the analysis of the R/C ratio, an R/C value of 2.50 was obtained, which indicated that hydroponic pagoda mustard greens farming at HPT Farm Tulungagung was feasible, because every Rp1.000 production costs generate revenue of Rp2.500.
Strategi Pemasaran Digital Agribisnis Kopi Robusta (Coffea canephora) Sebagai Upaya Peningkatan Pendapatan Petani Kopi di Kabupaten Tulungagung Lestari, Mufida Diah; Sajali, Chusnatul Ulaela; Solikah, Umi Nur
Journal of Agribusiness, Social and Economic Vol. 5 No. 1 (2025)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v5i1.6608

Abstract

Robusta coffee (Coffea canephora) is one of the leading commodities in Tulungagung Regency that has great potential to be developed through an agribusiness approach. However, limited market access and low product competitiveness are the main challenges for coffee farmers in increasing their income. This study aims to formulate an effective digital marketing strategy in supporting robusta coffee agribusiness and analyse its impact on increasing farmers' income. The method used was a descriptive qualitative and quantitative approach through surveys, in-depth interviews, and SWOT analysis of local coffee agribusiness actors, including farmer cooperatives and coffee processing MSMEs. The results show that the utilisation of social media, e-commerce, and other digital platforms can expand market reach, increase product added value, and strengthen the branding of Tulungagung robusta coffee. Digital strategies integrated with strengthening farmers' capacity in information technology have proven effective in increasing sales volume and farmers' income. Therefore, digital marketing is a relevant strategic step to strengthen the competitiveness of robusta coffee agribusiness in the digital economy era.
The Effect of Sustainable Agricultural Practices, Product Diversification, and Digital Marketing on the Economic Performance of Organic Vegetable Farmers in Bali Sudirjo, Frans; Lestari, Mufida Diah; Haryono, Haryono; Faisal, Herry Nur; Sajali, Chusnatul Ulaela
West Science Agro Vol. 2 No. 04 (2024): West Science Agro
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsa.v2i04.1453

Abstract

This study examines the impact of sustainable agricultural practices, product diversification, and digital marketing on the economic performance of organic vegetable farmers in Bali. Employing a quantitative approach, data were collected from 210 farmers using a structured questionnaire with a 5-point Likert scale. The analysis was conducted using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results reveal that product diversification has the strongest positive influence on economic performance, followed by sustainable agricultural practices and digital marketing. Product diversification enhances income stability and market expansion, while sustainable practices improve cost efficiency and product quality. Digital marketing, although less impactful, provides significant benefits by increasing market reach and customer engagement. These findings highlight the synergistic effects of these strategies in improving the economic resilience of organic farmers. The study concludes with actionable recommendations for farmers, policymakers, and stakeholders to foster sustainable and profitable organic farming.
Co-Authors Frans Sudirjo Haryono Haryono Herry Nur Faisal, Herry Nur Lestari, Mufida Diah Siti Khoiriah Solikah, Umi Nur