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All Journal Jurnal Aksi Dosen dan Mahasiswa Journal of Economics and Development Jurnal Dinamika Sosial dan Sains
Chandra Zaky Maulana
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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“Millennial Generation Strategies in Facing Opportunities and Challenges of Entrepreneurship in the Digital Era 4.0” at the Da’arul Hijrah Islamic Boarding School Chandra Zaky Maulana; Lemiyana; Deky Anwar; Nur Syamsiyah; Nadya Jovita
Jurnal Aksi Dosen dan Mahasiswa Vol. 1 No. 1 (2023): Jurnal Aksi Dosen dan Mahasiswa
Publisher : CV. Doki Course and Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61994/jadmas.v1i1.206

Abstract

The increasing number of internet users for commerce has led to the emergence of new businesses that are now widely referred to as start-up businesses. All of these businesses are engaged in trade and services that fulfill daily needs, the majority of which are online. This research aims to review some literature, data and facts about the start-up business phenomenon. Based on the development of start-up business knowledge, there are several things that must be done in digital start-up marketing activities to reach the target market and anticipate competition, namely the dissemination of information by using various digital media to spread or distribute related to the digital business being run. Utilizing opportunities in the digital world is still difficult for young people today, because they have not thought about becoming an entrepreneur. At the stage of the entrepreneurial formation process, they need support from their environment. Every minute a new digital start-up appears with almost the same features as one another, so the skills, innovation and creativity that young people tend to have can be applied.
THE EFFECT OF ORGANIZATIONAL CULTURE, WORK-LIFE BALANCE, AND EMPLOYEE INNOVATION ON EMPLOYEE PERFORMANCE WITH JOB SATISFACTION AS AN INTERVENING VARIABLE SURVEY OF COFFEE SHOP EMPLOYEES IN PALEMBANG CITY Muhammad Fazal Rizvi; Maftukhatusolikhah; Chandra Zaky Maulana
Journal of Economics and Development Vol. 2 No. 1 (2025): Journal of Economics and Development (JEnD)
Publisher : CV. Cendikiawan Muda Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70656/jend.v2i1.379

Abstract

This study aims to analyze the effects of organizational culture, work-life balance, and employee innovation on job performance, with job satisfaction as the intervening variable, among coffee shop employees in Palembang City. This study addresses the significant role of human resources in the service industry, particularly in the growing and competitive coffee shop sector. This study employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to 180 respondents and analyzed using structural equation modeling (SEM) based on partial least squares (PLS). The results showed that: (1) Organizational culture positively and significantly affects job satisfaction and employee performance, (2) Work-life balance positively and significantly affects job satisfaction and employee performance, (3) Employee innovation positively and significantly affects job satisfaction and employee performance, and (4) Job satisfaction mediates the effects of organizational culture, work-life balance, and employee innovation on employee performance. These findings suggest that improving employee performance can be achieved by creating a supportive work environment, balancing work and personal life, and encouraging innovation, all of which contribute to job satisfaction.
ANALISIS MEKANISME PENETAPAN HARGA JUAL BARANG DAN JASA DALAM PERSPEKTIF EKONOMI ISLAM PADA FOTO COPY DAN PERCETAKAN KDL DESA TEGAL REJO RT 7 LAWANG KIDUL MUARA ENIM Muhammad Nandya Kusandri; Chandra Zaky Maulana; Hilda
Jurnal Dinamika Sosial dan Sains Vol. 2 No. 6 (2025): Jurnal Dinamika Sosial dan Sains
Publisher : CV.Sentral Bisnis Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60145/jdss.v2i6.200

Abstract

Dalam jasa percetakan di foto copy dan percetakan KDL menetapkan harga dengan melihat tingkat hasil cetakan warna atau tidaknya, untuk cetakan yang hitam putih satu lembar dihargai Rp. 500,- dan untuk yang warna ditetapkan Rp.1000,- perlembarnya, namun ketika kertas yang di print meskipun didominasi warna hitam akan tetap dikenakan biaya Rp. 1000,-. Penelitian ini bertujuan untuk menganalisis mekanisme penetapan harga jual barang dan jasa pada foto copy dan percetakan KDL Desa Tegal Rejo RT 7 Lawang Kidul Muara Enim dalam perspektif ekonomi islam. Penelitian ini menggunakan jenis penelitian lapangan atau field research dengan metode analisis deskriftif kualitatif. Dengan teknik pengumpulan data meliputi wawancara, observasi dan dokumentasi. Hasil penelitian menunjukkan bahwa mekanisme penetapan harga pada foto copy dan percetakan KDL Desa Tegal Rejo berbeda karena adanya sistem diskon besar hingga 50% untuk jumlah banyak, sehingga meningkatkan pendapatan dan kepuasan konsumen. Dari perspektif ekonomi Islam, harga dianggap wajar karena pelayanan cepat, ramah, dan terpercaya, serta pembulatan harga tidak merugikan pelanggan.
THE INFLUENCE OF FASHION INVOLVEMENT AND SHOPPING LIFESTYLE ON IMPULSE BUYING IN SHOPEE E-COMMERCE WITH POSITIVE EMOTION AS AN INTERVENING VARIABLE AMONG STATE UNIVERSITY STUDENTS IN PALEMBANG CITY Desi Pitri Yunita; Heri Junaidi; Chandra Zaky Maulana
Journal of Economics and Development Vol. 2 No. 2 (2025): Journal of Economics and Development (JEnD)
Publisher : CV. Cendikiawan Muda Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70656/jend.v2i2.437

Abstract

This study was motivated by the fact that students at Raden Fatah Islamic University in Palembang tend to make impulsive purchases due to high exposure to promotions through live streaming features on the Shoppe e-commerce platform. Promotions such as big discounts, flash sales, and attractive designs trigger emotional impulses and spontaneous shopping decisions. This phenomenon is closely related to consumptive lifestyles, interest in fashion, and positive emotions while shopping, considering that Shopee is the largest e-commerce platform with the highest number of visitors. This study aims to analyze the influence of Fashion Involvement and Shopping Lifestyle on Impulse Buying on Shopee E-Commerce with Positive Emotion as an Intervening Variable (Study of State University Students in Palembang). This study uses a quantitative approach. The population of this study consists of state university students in Palembang who have shopped on Shopee, with a sample size of 160 respondents. The data collection technique uses primary data in the form of a questionnaire using a Likert scale. The data analysis technique in this study uses Outer Model Analysis, Inner Model Analysis, Bootstrapping, and Path Coefficients. The results of this study indicate that (1) Fashion Involvement does not affect Impulse Buying, (2) Shopping Lifestyle affects Impulse Buying, (3) Fashion Involvement affects Positive Emotion, (4) Shopping Lifestyle affects Positive Emotion, (5) Positive Emotion affects Impulse Buying, (6) Fashion Involvement affects Impulse Buying through Positive Emotion, and (7) Shopping Lifestyle affects Impulse Buying through Positive Emotion.
Co-Authors DEKY, DEKY ANWAR Desi Pitri Yunita Heri Junaidi Hilda Lemiyana Maftukhatusolikhah Muhammad Fazal Rizvi Muhammad Nandya Kusandri Nadya Jovita Nur Syamsiyah