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All Journal JURNAL PENDIDIKAN TAMBUSAI Indo-Fintech Intellectuals: Journal of Economics and Business
Suheri, Falda
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Humanities Economics, Econometrics & Finance Social Sciences

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INOVASI PERANCANGAN ENTERPRISE RESOURCE PLANNING (ERP) DALAM MENDUKUNG KINERJA PERUSAHAAN MAKANAN Yuwono, Wisnu; Imas, Latifa Al Rosyidah; Yingfanie, Melissa; Nuraini, Sharfina Intan; Suheri, Falda; Ginting, Dinda Tri Ninta; Putra, Christian Hadinatan
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 2 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i2.3436

Abstract

Company A, engaged in the food and beverage industry, faced challenges in supply chain management due to the inefficient implementation of its Enterprise Resource Planning (ERP) and Supply Chain Management (SCM) systems. The increasing market demand necessitated the integration of these technologies to improve operational efficiency, ensure timely availability of raw materials and product distribution while improving overall competitiveness. This study aims to analyze the effectiveness of ERP systems in optimizing operational efficiency through productive integration with SCM, focusing on workflow optimization and data accuracy across the supply chain. This study uses a descriptive qualitative approach drawn from secondary sources to understand the relationship between ERP, SCM, and operational performance. The results show that the implementation of ERP and SCM has not been optimized due to lack of training, weak managerial support, and technical constraints such as infrastructure and legacy system integration. This study recommends a comprehensive change management approach, continuous role-based training, and regular system monitoring to reduce downtime. By implementing these strategies, the company can sustainably improve supply chain efficiency and competitiveness.
Optimalisasi Media Sosial Instagram dalam Meningkatkan Brand Awarness UMKM “Jamu Bude Tradisional” di Batam Hasan, Golan; Ridhwan, Dafina Humairoh Althof; Difa, Syarah; Baihaqi, Ahmad Azka; Suheri, Falda
Jurnal Pendidikan Tambusai Vol. 10 No. 1 (2026)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v10i1.36400

Abstract

Penelitian ini dimaksudkan untuk menelaah strategi komunikasi pemasaran digital yang diterapkan oleh UMKM Jamu Bude Tradisional guna meningkatkan kesadaran merek melalui platform media sosial Instagram. Pendekatan yang digunakan adalah metode deskriptif kualitatif dengan model analisis AIDA (Attention, Interest, Desire, Action) serta Integrated Marketing Communication (IMC). Data dikumpulkan melalui observasi, wawancara mendalam, dan dokumentasi digital terhadap kegiatan akun Instagram @jamubudetradisional. Temuan penelitian mengungkapkan bahwa integrasi model AIDA dan IMC dapat memperkuat kesadaran merek dengan cara menjaga konsistensi pesan visual, mengintegrasikan narasi budaya lokal, serta menciptakan interaksi digital yang menarik. Konten edukatif, pemanfaatan elemen visual alami, dan bahasa yang komunikatif berhasil menarik minat generasi muda serta membentuk citra merek “Tradisional tapi Relevan”. Namun, tantangan masih muncul dalam hal konsistensi postingan dan penggunaan analisis data media sosial. Penelitian ini menyarankan pengembangan kompetensi digital, perbaikan kemasan produk, serta perluasan kanal promosi agar strategi komunikasi pemasaran UMKM lebih efektif dan berkelanjutan di era digital.
Co-Authors Baihaqi, Ahmad Azka Difa, Syarah Ginting, Dinda Tri Ninta Golan Hasan, Golan Imas, Latifa Al Rosyidah Nuraini, Sharfina Intan Putra, Christian Hadinatan Ridhwan, Dafina Humairoh Althof Wisnu Yuwono Yingfanie, Melissa