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All Journal Jurnal Mantik AUFKLARUNG: Jurnal Kajian Bahasa, Sastra Indonesia, dan Pembelajarannya
Fadhillah, Murni
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Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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The Influence of Social Media and E-Commerce Based Affiliate Marketing on Customer Interest and Purchase Decisions: A Literature Review Bramanto, R. Handi; Pramudani, Nadia; Fadhillah, Murni; Khaneisya, Rashell Puteri; Redjeki, Finny
Jurnal Mantik Vol. 9 No. 1 (2025): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i5.6354

Abstract

Affiliate marketing has emerged as a prominent digital marketing strategy, especially through social media and e-commerce platforms, in the era of rapid technological globalization. This literature review aims to analyze the influence of social media and e-commerce-based affiliate marketing on customer interest and purchasing decisions. The study employed a purposive sampling technique and reviewed 10 selected sources, including peer-reviewed journals, theses, proceedings, and other academic literature published between 2018 and 2024. The inclusion criteria were based on relevance to the research topic and methodological quality. Findings from the reviewed literature consistently indicate that affiliate marketing via social media and e-commerce significantly enhances customer interest and drives purchasing decisions by leveraging personalized, visual, and trust-based communication. In conclusion, affiliate marketing strategies integrated with social media and e-commerce platforms are influential tools that shape consumer behavior and decision-making in the digital marketplace
THE DIFFERENCES BETWEEN INTROVERT AND EXTROVERT STUDENTS ON THEIR SPEAKING PERFORMENCE Wahyuni, Kiki; Sofia, Nur Zarit; Fadhillah, Murni; Ihsan, Muhammad Taufik
AUFKLARUNG: Jurnal Kajian Bahasa, Sastra Indonesia, dan Pembelajarannya Vol. 1 No. 2 (2022): DESEMBER-JANUARI TAHUN 2022
Publisher : Education and Talent Development Center of Indonesia (ETDC Indonesia).

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/aufklarung.v1i2.343

Abstract

The aims of this study was to find out how the difference in speaking skills between introverted and extroverted students in English class. This can be seen from class activities, speaking materials to strategies that have been applied in several studies. This article is in the form of a document and a literature review, on the basis of a knowledge evaluation. To conclude, there are some significant differences in speaking performace between extroverted and introverted students. The results of the study showed that extroverted students were superior to introverted students in speaking performance. And teachers or lecturers can also try to accommodate and facilitate students based on their preferred learning style
Co-Authors Bramanto, R. Handi Ihsan, Muhammad Taufik Khaneisya, Rashell Puteri Kiki Wahyuni Pramudani, Nadia Redjeki, Finny sofia, nur zarit