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All Journal Journal of Innovative and Creativity Jurnal Akademisi Vokasi Jurnal Penelitian Terapan Mahasiswa
Jufidah
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Potensi Nilai Budaya pada Penggunaan Teks Multimodal di Kelurahan Labuan Bajo Seno, Dominikus; Beatrix Rahinart Wellalangi, Maria; Jufidah; Yuliani, Priska
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4572

Abstract

Penelitian ini bertujuan untuk mendeskripsikan bentuk penggunaan teks multimodal dan mengidentifikasi nilai-nilai budaya yang terkandung dalam lanskap linguistik di Kelurahan Labuan Bajo, Kabupaten Manggarai Barat. Pendekatan penelitian yang diterapkan adalah kualitatif deskriptif dengan cara pengumpulan data melalui observasi, dokumentasi, dan pencatatan lapangan. Data penelitian terdiri dari teks multimodal yang ada di ruang publik, seperti papan nama, media informasi, larangan, dan iklan, yang dianalisis menurut fungsi linguistik dan representasi budaya. Penelitian ini menemukan bahwa terdapat 65 data teks multimodal yang terdiri dari variasi monolingual, bilingual, dan multilingual, yang menggunakan enam bahasa yaitu Indonesia, Inggris, Perancis, Jerman, Jepang, dan Cina. Penggunaan bahasa Inggris mendominasi karena Labuan Bajo adalah tujuan wisata dunia. Teks-teks multimodal ini berperan tidak hanya sebagai alat komunikasi visual, tetapi juga mencerminkan nilai-nilai sosial budaya masyarakat Manggarai, seperti sikap ramah, keterbukaan, kebersamaan, serta penghargaan terhadap tradisi. Contohnya, tulisan pada papan nama “Dapur Nona Manis” dan “La Bajo Flores Coffee” menunjukkan kombinasi antara nilai tradisi dan modernitas yang mencerminkan identitas budaya lokal di tengah kemajuan pariwisata global. Studi ini menegaskan bahwa teks multimodal di ruang publik Labuan Bajo berpotensi sebagai sarana pembelajaran bahasa sekaligus sebagai media pelestarian nilai-nilai budaya Manggarai dalam konteks pariwisata super premium.
A Bibliometric Analysis of Marine Tourism Sari, Indra Ratna; Jufidah
JURNAL AKADEMISI VOKASI Vol 4 No 1 (2025): Jurnal Akademisi Vokasi
Publisher : Pusat Penelitian dan Pengabdian Politeknik eLBajo Commodus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63604/javok.v4i1.155

Abstract

This study is motivated by the many phenomena that occur in marine tourism. Starting from protected marine areas, plastic waste that pollutes the marine environment, and other phenomena caused by marine tourism. Many studies that examine this phenomenon cultivate motivation to study all phenomena that exist in marine tourism. The purpose of this study is to determine research trends related to marine tourism using bibliometric analysis as a research method. The data was obtained through Scopus with the initial data amount of 1237 to 978 documents after going through the filtering process. The document is downloaded via the RIS file and matrix analysis is performed using Publish or Perish. Data mapping uses Vos Viewer software which is divided into four parts, namely Network Visualization, Overlay Visualization, Density Visualization, and author relationships based on Overlay Visualization. The results show that based on publication statistics, 2021 has the highest total publications with a total of 230 documents. The most types of documents are articles with a total of 671 documents and the type of source comes from journals with a total of 750 documents. Vos Viewer mapping shows that research trends regarding marine tourism include "Tourism", "Sustainable Development", "Climate Change", "Coral Reef", "Ecotourism", "Marine Protected Area", and "Tourism Management". Keywords: Bibliometric Analysis; Publish or Perish; Marine Tourism; Vos Viewer
Needs Analysis of English for Business Communication in the Maritime and Tourism Industries: A Case Study on Developing Digital-Based ESP Teaching Strategies at Politeknik eLBajo Commodus Jufidah; Indra Ratna Sari; Maria Beatrix Rahinart Wellalangi
Jurnal Penelitian Terapan Mahasiswa Vol 3 No 2 (2025): Jurnal Penelitian Terapan Mahasiswa
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Politeknik eLBajo Commodus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63604/dxx55a94

Abstract

This study investigates the need for English language skills in business communication within the maritime and tourism industries of Labuan Bajo, focusing on the development of digital-based English for Specific Purposes (ESP) teaching strategies through a case study in the English Terms for Business and Professional course at Politeknik eLBajo Commodus. It addresses challenges faced by 12 first-semester students in distinguishing bargaining (competitive, price-focused) from negotiation (collaborative, value-added), essential for professional communication in maritime contracts and tourism packages. Using a qualitative case study design integrated with action research, the study conducted semi-structured interviews with 5 industry stakeholders and discourse analysis of 10 authentic business documents to identify priority skills, followed by a 4-week trial of a digital ESP module using Zoom simulations and AI chatbots. Results revealed significant improvements: 92% of students correctly differentiated bargaining and negotiation, 75% enhanced their negotiation speaking skills, and 83% improved in business writing. These findings highlight the effectiveness of digital tools in bridging curriculum gaps and aligning vocational education with industry needs in Labuan Bajo’s tourism-driven economy. 
Co-Authors Beatrix Rahinart Wellalangi, Maria Indra Ratna Sari Maria Beatrix Rahinart Wellalangi Sari, Indra Ratna Seno, Dominikus Yuliani, Priska