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All Journal Mestaka: Jurnal Pengabdian Kepada Masyarakat Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service
Lestari, Egi Sri
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Strategi Bisnis dan Pemasaran Inovatif untuk Lemang Tapai sebagai Kuliner Tradisional Bernilai Ekonomis Lestari, Egi Sri; Fauziah, Dzamratul; Rahmahnusiya, Elvina Triya; Aszahrah, Radiah; Hasanah, Uswatun
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.659

Abstract

Lemang Tapai is one of Indonesia's traditional culinary delights which has high economic potential. However, limitations in business and marketing strategies often become obstacles for business actors in increasing competitiveness and expanding markets. This community service activity aims to provide assistance to business actors in developing innovative business and marketing strategies that can increase the selling value of Lemang Tapai. The methods used include training, mentoring, and evaluation of the implementation of digital marketing strategies, product diversification, and more attractive packaging. The results of this program show that with the implementation of digital-based marketing strategies and innovation in packaging and product variants, there has been an increase in demand and wider market reach. Thus, innovative business and marketing strategies are proven to be able to increase the economic value of Lemang Tapai and empower local business actors.
Pelatihan Merajut Sebagai Upaya Peningkatan Keterampilan dan Produktivitas Ibu-Ibu dan Remaja di Kota Bengkulu Lestari, Egi Sri; Nauli, Roma Dona; Vera, Vety
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 2 (2025): May 2025
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15537215

Abstract

This training aims to improve participants' knitting skills and economic productivity through applicable training based on relevant activities. The approach used is Participatory Action Research (PAR), which actively involves participants in the learning process from problem identification to solution development, with a combination of lectures, demonstrations, and direct practice methods. The results of the study showed that around 90% of participants were able to understand and create knitted works according to the patterns taught, and felt an increase in self-confidence and economic capabilities. High community support and participant interest in developing knitted products as a business opportunity show the potential for developing micro-businesses based on handicrafts in local communities. This activity has proven effective in improving practical skills, opening up new economic opportunities, and strengthening community empowerment in improving welfare in a sustainable manner.
Pelatihan Merajut Sebagai Upaya Peningkatan Keterampilan dan Produktivitas Ibu-Ibu dan Remaja di Kota Bengkulu Lestari, Egi Sri; Nauli, Roma Dona; Vera, Vety
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 2 (2025): May 2025
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15537215

Abstract

This training aims to improve participants' knitting skills and economic productivity through applicable training based on relevant activities. The approach used is Participatory Action Research (PAR), which actively involves participants in the learning process from problem identification to solution development, with a combination of lectures, demonstrations, and direct practice methods. The results of the study showed that around 90% of participants were able to understand and create knitted works according to the patterns taught, and felt an increase in self-confidence and economic capabilities. High community support and participant interest in developing knitted products as a business opportunity show the potential for developing micro-businesses based on handicrafts in local communities. This activity has proven effective in improving practical skills, opening up new economic opportunities, and strengthening community empowerment in improving welfare in a sustainable manner.
Co-Authors Aszahrah, Radiah Fauziah, Dzamratul Nauli, Roma Dona Rahmahnusiya, Elvina Triya Uswatun Hasanah Vera, Vety