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All Journal Mestaka: Jurnal Pengabdian Kepada Masyarakat
Fauziah, Dzamratul
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Agriculture, Biological Sciences & Forestry Humanities Energy Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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Strategi Bisnis dan Pemasaran Inovatif untuk Lemang Tapai sebagai Kuliner Tradisional Bernilai Ekonomis Lestari, Egi Sri; Fauziah, Dzamratul; Rahmahnusiya, Elvina Triya; Aszahrah, Radiah; Hasanah, Uswatun
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.659

Abstract

Lemang Tapai is one of Indonesia's traditional culinary delights which has high economic potential. However, limitations in business and marketing strategies often become obstacles for business actors in increasing competitiveness and expanding markets. This community service activity aims to provide assistance to business actors in developing innovative business and marketing strategies that can increase the selling value of Lemang Tapai. The methods used include training, mentoring, and evaluation of the implementation of digital marketing strategies, product diversification, and more attractive packaging. The results of this program show that with the implementation of digital-based marketing strategies and innovation in packaging and product variants, there has been an increase in demand and wider market reach. Thus, innovative business and marketing strategies are proven to be able to increase the economic value of Lemang Tapai and empower local business actors.
Strategi Pemasaran dalam Meningkatkan Kredibilitas Tenun Leny Bumpak melalui Bazar Sari, Nadia Yupita; Fauziah, Dzamratul; Yuneri, Winda; Zaki, Khozin; Indra, Yetti Afrida
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.687

Abstract

This study aims to analyze the role of the bazaar as a strategic means in increasing the credibility of Leny Bumpak Batik Weaving as a leading local product. In the face of increasingly fierce market competition, MSMEs need to build consumer trust through effective promotional media. The bazaar was chosen as the main medium because it provides opportunities for direct interaction with consumers, introducing products widely, and building a positive brand image. This study uses a descriptive qualitative method with data collection techniques through observation, in-depth interviews, and documentation. The results show that active participation in the bazaar significantly increases public trust in product quality, expands customer networks, and strengthens brand positioning in the local market. This research recommends that MSMEs make the bazaar an integral part of their long-term marketing strategy.
Co-Authors Aszahrah, Radiah Indra, Yetti Afrida Lestari, Egi Sri Rahmahnusiya, Elvina Triya Sari, Nadia Yupita Uswatun Hasanah Yuneri, Winda Zaki, Khozin