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All Journal Mestaka: Jurnal Pengabdian Kepada Masyarakat
Aszahrah, Radiah
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Agriculture, Biological Sciences & Forestry Humanities Energy Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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Strategi Bisnis dan Pemasaran Inovatif untuk Lemang Tapai sebagai Kuliner Tradisional Bernilai Ekonomis Lestari, Egi Sri; Fauziah, Dzamratul; Rahmahnusiya, Elvina Triya; Aszahrah, Radiah; Hasanah, Uswatun
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.659

Abstract

Lemang Tapai is one of Indonesia's traditional culinary delights which has high economic potential. However, limitations in business and marketing strategies often become obstacles for business actors in increasing competitiveness and expanding markets. This community service activity aims to provide assistance to business actors in developing innovative business and marketing strategies that can increase the selling value of Lemang Tapai. The methods used include training, mentoring, and evaluation of the implementation of digital marketing strategies, product diversification, and more attractive packaging. The results of this program show that with the implementation of digital-based marketing strategies and innovation in packaging and product variants, there has been an increase in demand and wider market reach. Thus, innovative business and marketing strategies are proven to be able to increase the economic value of Lemang Tapai and empower local business actors.
Pengembangan Strategi Digital Marketing untuk Meningkatkan Penjualan dan Persebaran Tenun Leny Bumpak Agustina, Cica; Aszahrah, Radiah; Syabirin, Noval; Zaki, Khozin; Indra, Yetti Afrida
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.696

Abstract

Leny Bumpak Weaving Craft is a local cultural heritage from Seluma Regency, Bengkulu, which has high historical and aesthetic value. However, limitations in digital promotion and marketing strategies have caused this woven product to be less widely known, especially in today's digital era. This activity aims to increase sales and distribution of Leny Bumpak weaving through Digital Marketing based on the strategies carried out. The approach taken is educational and participatory which actively involves participants in the process of activities starting from identifying problems to implementing predetermined programs. The results of the study showed that the digital marketing strategy carried out had a very positive effect on sales and distribution of Leny Bumpak weaving. 
Co-Authors Agustina, Cica Fauziah, Dzamratul Indra, Yetti Afrida Lestari, Egi Sri Rahmahnusiya, Elvina Triya Syabirin, Noval Uswatun Hasanah Zaki, Khozin