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All Journal Jurnal Samudra Ekonomi dan Bisnis Akuntansi Bisnis & Manajemen (ABM) Electronic Journal of Education, Social Economics and Technology
Auriza, Moh. Zeylo
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Meningkatkan Loyalitas Merek Ramah Lingkungan: Peran Konsep Diri, Altruisme, dan Pengetahuan (Enhancing Green Brand Loyalty: The Role of Self-Concept, Altruism, and Knowledge) Putra, Setiawan Mandala; Farid, Farid; Auriza, Moh. Zeylo
Akutansi Bisnis & Manajemen ( ABM ) Vol 32 No 1 (2025): April
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35606/jabm.v32i1.1556

Abstract

This study aims to investigate the influence of green self-concept, altruism, and environmental knowledge on the green pruchase intention and their influence on green brand loyalty. The research uses a quantitative approach and polls 150 customers in Palu, Indonesia, who are all college educated. Online and offline questionnaires were used to gather data, which was then analyzed using Partial Least Square (PLS) to determine the correlations between variables. The findings show that environmental awareness, green self-concept, and altruism are major factors in determining green purchase intention and green brand loyalty. In addition, the link between internal characteristics. The significance of psychological and knowledge-based elements in influencing customer behavior toward eco-friendly goods is emphasized by these studies. This study contributes to the existing literature, concepts from psychology, such as altruism, self-concept, and environmental knowledge can be applied in a marketing context to influence green consumer behavior.
PRODUCT DIVERSITY: KEY TO PURCHASE DECISION AND SATISFACTION AT BINTANG COFFEE AND RESTAURANT, MOROWALI DISTRICT Lestari, Riska Nining; Auriza, Moh. Zeylo; Zahara, Zakiyah
Electronic Journal of Education, Social Economics and Technology Vol 6, No 1 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i1.884

Abstract

This study aims to determine the effect of product diversity on customer satisfaction through purchasing decisions at Bintang Coffee and Restaurant in Morowali Regency. This study uses a quantitative approach with Structural Equation Modeling (SEM) analysis techniques based on SmartPLS. The research sample consisted of 150 respondents. The results of the study indicate that product diversity has a significant effect on purchasing decisions and customer satisfaction, and purchasing decisions act as a mediator in the relationship. These findings reinforce the importance of managing product variety to improve customer satisfaction in the local restaurant sector.
Kekuatan Online Customer Review: Meningkatkan Perceived Value dan Memicu Impulse Buying (Studi Kasus Konsumen Skintific di Shopee Kabupaten Morowali) Risma, Risma; Auriza, Moh. Zeylo; Bachri, Syamsul; Wanti, Sri
Jurnal Samudra Ekonomi dan Bisnis Vol 17 No 1 (2026): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v17i1.11585

Abstract

The purpose of this study was to identify the influence of online customer reviews (OCR) on perceived value and impulse buying behavior for Skintific products. The study was conducted in the Bungku Tengah region, focusing on the Shopee platform. The study used a quantitative approach and purposive sampling technique as the respondent selection method. Data were collected through an online questionnaire distributed to 110 respondents who had purchased Skintific products on Shopee. Data processing was carried out using the Structural Equation Modeling (SEM) method using AMOS software version 22. The analysis results showed that OCR had a positive and significant influence on perceived value. Furthermore, OCR was also proven to significantly influence impulse buying behavior, meaning that consumer reviews can lead other consumers to make unplanned purchases. Another finding was that when consumers evaluate a product positively, the tendency to make spontaneous purchases increases.
Co-Authors Farid Farid, Farid Lestari, Riska Nining Risma Risma, Risma Setiawan Mandala Putra Syamsul Bachri Wanti, Sri Zakiyah Zahara