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All Journal JURNAL MANAJEMEN MOTIVASI Jurnal Samudra Ekonomi dan Bisnis Akuntansi Bisnis & Manajemen (ABM)
Auriza, Moh. Zeylo
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Meningkatkan Loyalitas Merek Ramah Lingkungan: Peran Konsep Diri, Altruisme, dan Pengetahuan (Enhancing Green Brand Loyalty: The Role of Self-Concept, Altruism, and Knowledge) Putra, Setiawan Mandala; Farid, Farid; Auriza, Moh. Zeylo
Akutansi Bisnis & Manajemen ( ABM ) Vol 32 No 1 (2025): April
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35606/jabm.v32i1.1556

Abstract

This study aims to investigate the influence of green self-concept, altruism, and environmental knowledge on the green pruchase intention and their influence on green brand loyalty. The research uses a quantitative approach and polls 150 customers in Palu, Indonesia, who are all college educated. Online and offline questionnaires were used to gather data, which was then analyzed using Partial Least Square (PLS) to determine the correlations between variables. The findings show that environmental awareness, green self-concept, and altruism are major factors in determining green purchase intention and green brand loyalty. In addition, the link between internal characteristics. The significance of psychological and knowledge-based elements in influencing customer behavior toward eco-friendly goods is emphasized by these studies. This study contributes to the existing literature, concepts from psychology, such as altruism, self-concept, and environmental knowledge can be applied in a marketing context to influence green consumer behavior.
Kekuatan Online Customer Review: Meningkatkan Perceived Value dan Memicu Impulse Buying (Studi Kasus Konsumen Skintific di Shopee Kabupaten Morowali) Risma, Risma; Auriza, Moh. Zeylo; Bachri, Syamsul; Wanti, Sri
Jurnal Samudra Ekonomi dan Bisnis Vol 17 No 1 (2026): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v17i1.11585

Abstract

The purpose of this study was to identify the influence of online customer reviews (OCR) on perceived value and impulse buying behavior for Skintific products. The study was conducted in the Bungku Tengah region, focusing on the Shopee platform. The study used a quantitative approach and purposive sampling technique as the respondent selection method. Data were collected through an online questionnaire distributed to 110 respondents who had purchased Skintific products on Shopee. Data processing was carried out using the Structural Equation Modeling (SEM) method using AMOS software version 22. The analysis results showed that OCR had a positive and significant influence on perceived value. Furthermore, OCR was also proven to significantly influence impulse buying behavior, meaning that consumer reviews can lead other consumers to make unplanned purchases. Another finding was that when consumers evaluate a product positively, the tendency to make spontaneous purchases increases.
Product Quality The Foundation of Brand Image and Repurchase Intention among Ghyoshop Customers in Morowali Regency Nurnadila, Nurnadila; Auriza, Moh. Zeylo; Zahara, Zakiyah; Wanti, Sri
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.8039

Abstract

This study analyzes the effect of Product Quality on Brand Image and Repurchase Intention among Ghyoshop customers in Morowali Regency. The research applies a quantitative method with purposive sampling involving 150 respondents. Data collection used a structured questionnaire, and analysis was conducted through Structural Equation Modeling (SEM) using SmartPLS 4. Findings show that Product Quality positively and significantly affects both Brand Image and Repurchase Intention. Additionally, Brand Image significantly influences Repurchase Intention and mediates the relationship between Product Quality and Repurchase Intention. These results emphasize the strategic importance of maintaining product quality and enhancing brand image to foster customer loyalty and retention.
Co-Authors Farid Farid, Farid Nurnadila, Nurnadila Risma Risma, Risma Setiawan Mandala Putra Syamsul Bachri Wanti, Sri Zakiyah Zahara