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Ummu Nur Syahidah, Nadzifa
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Cashback, Flash Sale, dan Gratis Ongkos Kirim Terhadap Minat Beli Pada Event Twin Date Shopee di Kalangan Mahasiswa FEBM UMRAH Ummu Nur Syahidah, Nadzifa; Paramita, Bunga; Ilham, Edinur
Bahtera Inovasi Vol 9 No 1 (2025): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v9i1.7402

Abstract

The study aims to examine the influence of cashback, flash sale, and free shipping on the purchase intention of FEBM UMRAH students during Shopee’s twin date events. A quantitative approach was used, with the population beng active FEBM UMRAH students who made purchases during the twin date events. A total of 94 respondents were selected using insidental sampling. Data were collected through questionnaires and analyzed using multiple linear regression, t-test, F-test, an the coefficient of determination with SPSS version 26. The resulting regression model is Y = 2,542 + 0,464X1 + 0,686X2 + 0,154X3 + e with and Adjusted R2 of 0,687 or 68,7%. The t-test results indicate that cashback (X1) and flash sale (X2) have a positive and significant effect on purchase intetion, while free shipping (X3) has a positive but not significant effect. The F-test shows that all three variables simultanaeously have a significant effect, with F-valu of 69.095 > F-table 2,71 and significance of 0,000<0,05. Thus, it can be conducted that promotion strategies involving economic incentives and urgency effectively increase students purchase intentions during Shopee’s events
Analisis Penerapan Sustainability Business Berdasarkan Triple Bottom Line pada Cempedak Private Island Ummu Nur Syahidah, Nadzifa; Khodijah; Sukmawati, Rati; Rahayu, Pratiwi; Ayu Ningrum, Sekar
Bahtera Inovasi Vol 10 No 1 (2026): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v10i1/8485

Abstract

This study aims to analyze the implementation of sustainable business practices at Cempedak Island and their contribution to the company's competitive advantage. The research employed a qualitative approach using a case study method. Data were collected through interviews, observations, and documentation, and analyzed using the Miles and Huberman data analysis technique. The findings indicate that Cempedak Island implements sustainable business practices through the 4C approach, consisting of Conservation, Community, Commerce, and Culture. From an economic perspective, the company empowers local employees, enhances staff competencies, and strengthens customer loyalty. Socially, it carries out educational programs, community empowerment initiatives, and local cultural preservation. Environmentally, the company adopts a zero-waste concept, Black Soldier Fly (BSF)-based waste management, recycling programs, and terrestrial and marine ecosystem conservation. The study concludes that these practices are aligned with the Triple Bottom Line concept, balancing profit, people, and planet. Beyond generating economic, social, and environmental benefits, the implementation of sustainable business practices also contributes to the company's competitive advantage by strengthening its eco-resort image, increasing customer loyalty, improving operational efficiency, and creating service differentiation
Co-Authors AYU NINGRUM, SEKAR Bunga Paramita Edinur Ilham Khodijah Rahayu, Pratiwi Sukmawati, Rati