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All Journal Istithmar: Jurnal Studi Ekonomi Syariah Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Siti Nur Mahmudah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Growth Of Halal Attraction In Kediri: Maqashid Syariah Perspectives and DSN-Mui Fatwa No. 108/2016 Siti Nur Mahmudah; Ishfaq Ahmed
Istithmar Vol. 9 No. 1 (2025): Istithmar : Jurnal Studi Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/istithmar.v9i1.2246

Abstract

This study aims to investigate how the DSN-MUI Fatwa No. 108/DSN-MUI|X|2016 has been applied in the development of halal tourism attractions in Kediri City, with an emphasis on Maqashid Syariah. Qualitative research methods. The DSN-MUI Fatwa No. 108/DSN-MUI|X|2016 has positively impacted the expansion of halal tourism destinations in Kediri, according to the study's findings. The development of halal tourism infrastructure, the provision of halal accommodation, halal food alternatives, halal entertainment and activities, and halal marketing and promotion have all seen notable improvements. This execution has improved Kediri's appeal as a halal tourism destination, met the needs of Muslim tourists, and contributed to the social and economic development of the city. From the perspective of Maqashid Syariah, Kediri City's utilization of halal tourism destinations has been effective in meeting three different kinds of needs: primal (Hifz al-Din, Hifz al-Nafs), logical (Hifz al-Aql), and moral and ethical (Hifz al-Nasl, Hifz al-Mal).
Pengaruh Experiential Marketing dan Customer Value terhadap Customer Loyalty melalui Customer Satisfaction Siti Nur Mahmudah; Bayu Kurniawan; Prianka Ratri Nastiti
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2025): September: Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i3.4988

Abstract

In a landscape marked by increasing rivalry within the coffee shop industry, fostering client loyalty has become a vital business need. This research seeks to evaluate the influence of experience marketing and customer value on customer loyalty, with customer satisfaction serving as a mediating variable, particularly among Starbucks patrons in Indonesia. This research used a quantitative approach using an online survey conducted with 180 individuals, chosen by purposive selection. Data analysis was performed using Structural Equation Modeling (SEM) approach, utilizing AMOS software for analytical functions. The analytical findings indicated that experience marketing substantially impacts consumer pleasure; nevertheless, it does not directly affect customer loyalty. Conversely, consumer value significantly influences both customer satisfaction and customer loyalty. Nonetheless, customer happiness does not have a substantial impact on customer loyalty, nor does it function as a mediator in the interaction among experiential marketing, customer value, and customer loyalty. The results indicate that while the combination of great experiences and perceived value might improve consumer happiness, they are inadequate for cultivating enduring loyalty. The divergence between visual expectations and emotional considerations is a substantial impediment to the development of loyalty. Consequently, coffee shop owners are encouraged to implement a comprehensive plan that constantly integrates emotional, functional, and visual elements to enhance long-term client loyalty.
Co-Authors BAYU KURNIAWAN Ishfaq Ahmed Prianka Ratri Nastiti