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All Journal Jurnal Manajemen Pesisir dan Laut SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Putri, Helmilia
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Humanities Civil Engineering, Building, Construction & Architecture Earth & Planetary Sciences Economics, Econometrics & Finance Energy Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Physics

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Dampak Kegiatan Ekonomi Terhadap Keseimbangan Ekosistem Pesisir: Perspektif Masyarakat Lokal Ramadhan, Alfarish; Listriyana, Ani; Handayani, Creani; Pahlewi, Anita Diah; Nurholis, Nurholis; Putri, Helmilia; Buana, Lintang Indra
Jurnal Manajemen Pesisir dan Laut Vol 3 No 01 (2025): Jurnal Manajemen Pesisir dan Laut
Publisher : Program Studi Teknik Kelautan Universitas Abdurachman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/mapel.v3i01.6363

Abstract

Sebagai negara maritim, Indonesia memiliki potensi besar dalam pengelolaan sumber daya pesisir dan laut, baik dari aspek ekonomi maupun ekologi. Namun, ketidakterpaduan dalam pengelolaan serta meningkatnya aktivitas manusia telah menyebabkan degradasi lingkungan pesisir. Penelitian ini bertujuan untuk menganalisis dampak kegiatan ekonomi masyarakat terhadap ekosistem pesisir berdasarkan perspektif masyarakat lokal di Situbondo. Metode yang digunakan adalah survei melalui kuesioner online dengan responden yang berdomisili di wilayah pesisir. Hasil penelitian menunjukkan bahwa mayoritas responden berusia produktif dan berpendidikan tinggi, serta terlibat dalam kegiatan ekonomi pesisir, terutama penangkapan ikan. Sebagian besar responden menilai bahwa kegiatan ekonomi memberikan pengaruh besar terhadap keseimbangan ekosistem, dengan penangkapan ikan berlebihan sebagai faktor utama perubahan lingkungan. Sebagai solusi, responden mengusulkan penguatan pengelolaan sumber daya alam dan peran aktif masyarakat. Kawasan Pantai Sedulur Berigheen di Panarukan, Situbondo, memiliki potensi untuk dikembangkan menjadi kawasan ekowisata berbasis edukasi, khususnya melalui pemanfaatan hutan mangrove sebagai daya tarik wisata.
PENGARUH ELECTRONIC WORD OF MOUTH DAN BRAND IMAGE TERHADAP MINAT BELI SABUN PEMBERSIH WAJAH WARDAH DI KOTA BATAM Putri, Helmilia; Suhardi, Suhardi
SCIENTIA JOURNAL Vol 7 No 6 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i6.10230

Abstract

The purpose of this study is to investigate how Batam City people's interest in purchasing Wardah face wash products is influenced by brand image and electronic word-of-mouth (eWOM). Consumer reviews on social media and internet platforms are a significant component in influencing consumers' shopping decisions in the current digital era. Additionally, building favorable opinions and boosting consumer interest in a product are significantly influenced by brand image. In this study, Wardah customers in Tiban, Batam City, were given a distributed survey using a quantitative methodology. The dependent variable is purchase interest, and multiple linear regression is used to examine the partial and simultaneous effects of the independent variables (electronic word-of-mouth and brand image). The study's conclusions demonstrate that brand image and electronic word-of-mouth have a favorable and significant influence on Batam City residents' interest in purchasing Wardah face cleanser. The results of this study should help businesses create more successful marketing plans, particularly when it comes to using digital communication's power and enhancing brand perception.
Co-Authors Ani Listriyana Buana, Lintang Indra Creani Handayani Nurholis Nurholis, Nurholis Pahlewi, Anita Diah Ramadhan, Alfarish Suhardi Suhardi