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All Journal Gondang: Jurnal Seni dan Budaya AMANAH : Jurnal Ilmiah Ilmu Manajemen
Aprilia, Lu’luwatin Rosdiana
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Implementasi Kualitas Pelayanan dalam Meningkatkan Efektivitas Kinerja Reception di Hotel The Dharmawangsa Jakarta Aprilia, Lu’luwatin Rosdiana; Pinandoyo, Dimas Bayu; Simanungkalit, Eliza Thalia Christina
AMANAH : Jurnal Ilmiah Ilmu Manajemen Vol. 3 No. 1 (2025): AMANAH: Jurnal Ilmiah Ilmu Manajemen
Publisher : YAYASAN PENDIDIKAN MULIA BUANA (YPMB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70451/amanah.v3i1.492

Abstract

Efektivitas kualitas pelayanan merupakan faktor krusial dalam menciptakan kepuasan tamu dan meningkatkan kinerja reception di industri perhotelan. Penelitian ini bertujuan untuk menganalisis implementasi kualitas pelayanan berdasarkan lima dimensi SERVQUAL (tangible, empathy, responsiveness, reliability, dan assurance) dalam meningkatkan efektivitas kinerja reception di Hotel The Dharmawangsa Jakarta. Pendekatan penelitian yang digunakan adalah kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa pelayanan dengan standar keramahan, kecepatan, ketepatan informasi, serta perhatian terhadap kebutuhan tamu telah berdampak positif terhadap pencapaian tujuan kerja, integrasi antar elemen pelayanan, dan adaptasi terhadap dinamika industri. Namun, ditemukan pula beberapa kelemahan pada aspek tangible dan assurance. Implikasi dari penelitian ini adalah pentingnya pelatihan berkelanjutan, peningkatan integrasi teknologi front office, dan penguatan budaya kerja adaptif untuk mencapai pelayanan prima. Temuan ini memberikan kontribusi praktis bagi manajemen hotel dan pengembangan SDM di sektor hospitality.
Salam Betawi Punya Aye: Brand Awareness Development Strategy For Visitors of KPB Betawi Setu Babakan Aprilia, Lu’luwatin Rosdiana; Putra, Bagus Alifiano; Chofifah, Marthika Nour
Gondang: Jurnal Seni dan Budaya Vol. 8 No. 2 (2024): GONDANG: JURNAL SENI DAN BUDAYA, DECEMBER 2024
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gondang.v8i2.64568

Abstract

This study explores strategies for developing visitor brand awareness through the use of "Salam Betawi Punya Aye" in the Betawi Cultural Village area of Setu Babakan. The SWOT (Strengths, Weaknesses, Opportunities, Threats), IFAS (Internal Factors Analysis Summary), and EFAS (External Factors Analysis Summary) analysis methods were employed to formulate appropriate strategies. Findings indicate the significant potential of "Salam Betawi Punya Aye" in enhancing brand awareness, yet it faces challenges such as lengthy duration and lack of financial support. Proposed strategies include capitalizing on opportunities such as promoting Betawi culture in the education and tourism sectors and leveraging technology. In conclusion, the primary focus should be on addressing weaknesses, such as shortening the duration of the greeting and increasing flexibility. This, it is hoped that these strategies will effectively strengthen the promotion and preservation of Betawi culture in Setu Babakan.
Co-Authors Chofifah, Marthika Nour Pinandoyo, Dimas Bayu Putra, Bagus Alifiano Simanungkalit, Eliza Thalia Christina