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All Journal Gondang: Jurnal Seni dan Budaya AMANAH : Jurnal Ilmiah Ilmu Manajemen TELPAR
Aprilia, Lu’luwatin Rosdiana
Unknown Affiliation
Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Health Professions Languange, Linguistic, Communication & Media

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Implementasi Kualitas Pelayanan dalam Meningkatkan Efektivitas Kinerja Reception di Hotel The Dharmawangsa Jakarta Aprilia, Lu’luwatin Rosdiana; Pinandoyo, Dimas Bayu; Simanungkalit, Eliza Thalia Christina
AMANAH : Jurnal Ilmiah Ilmu Manajemen Vol. 3 No. 1 (2025): AMANAH: Jurnal Ilmiah Ilmu Manajemen
Publisher : YAYASAN PENDIDIKAN MULIA BUANA (YPMB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70451/amanah.v3i1.492

Abstract

Efektivitas kualitas pelayanan merupakan faktor krusial dalam menciptakan kepuasan tamu dan meningkatkan kinerja reception di industri perhotelan. Penelitian ini bertujuan untuk menganalisis implementasi kualitas pelayanan berdasarkan lima dimensi SERVQUAL (tangible, empathy, responsiveness, reliability, dan assurance) dalam meningkatkan efektivitas kinerja reception di Hotel The Dharmawangsa Jakarta. Pendekatan penelitian yang digunakan adalah kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa pelayanan dengan standar keramahan, kecepatan, ketepatan informasi, serta perhatian terhadap kebutuhan tamu telah berdampak positif terhadap pencapaian tujuan kerja, integrasi antar elemen pelayanan, dan adaptasi terhadap dinamika industri. Namun, ditemukan pula beberapa kelemahan pada aspek tangible dan assurance. Implikasi dari penelitian ini adalah pentingnya pelatihan berkelanjutan, peningkatan integrasi teknologi front office, dan penguatan budaya kerja adaptif untuk mencapai pelayanan prima. Temuan ini memberikan kontribusi praktis bagi manajemen hotel dan pengembangan SDM di sektor hospitality.
Salam Betawi Punya Aye: Brand Awareness Development Strategy For Visitors of KPB Betawi Setu Babakan Aprilia, Lu’luwatin Rosdiana; Putra, Bagus Alifiano; Chofifah, Marthika Nour
Gondang: Jurnal Seni dan Budaya Vol. 8 No. 2 (2024): GONDANG: JURNAL SENI DAN BUDAYA, DECEMBER 2024
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gondang.v8i2.64568

Abstract

This study explores strategies for developing visitor brand awareness through the use of "Salam Betawi Punya Aye" in the Betawi Cultural Village area of Setu Babakan. The SWOT (Strengths, Weaknesses, Opportunities, Threats), IFAS (Internal Factors Analysis Summary), and EFAS (External Factors Analysis Summary) analysis methods were employed to formulate appropriate strategies. Findings indicate the significant potential of "Salam Betawi Punya Aye" in enhancing brand awareness, yet it faces challenges such as lengthy duration and lack of financial support. Proposed strategies include capitalizing on opportunities such as promoting Betawi culture in the education and tourism sectors and leveraging technology. In conclusion, the primary focus should be on addressing weaknesses, such as shortening the duration of the greeting and increasing flexibility. This, it is hoped that these strategies will effectively strengthen the promotion and preservation of Betawi culture in Setu Babakan.
PENGARUH FASILITAS TERHADAP KEPUASAN TAMU DI ARTOTEL GELORA SENAYAN JAKARTA Zahri, Raihan Rizki; Aprilia, Lu’luwatin Rosdiana; Anggraeni, Rr. Christiana Mayang
Jurnal Perhotelan dan Pariwisata Vol 3 No 1 (2024): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of facilities on guest satisfaction at Artotel Gelora Senayan Jakarta. Using a quantitative approach with an associative method, data were collected through a Likert-scale questionnaire and analyzed using simple linear regression. The sample consisted of 97 respondents from a population of 3,000 hotel guests (March–May 2025), determined using the Slovin formula with a 10% margin of error. The results showed that guests had a positive perception of the hotel’s facilities, including room comfort, Wi-Fi access, cleanliness, and other supporting amenities, and overall guest satisfaction was high. The regression analysis revealed a positive and significant relationship between facilities and guest satisfaction, with a significance value of 0.000 < 0.05 and a coefficient of determination (R²) of 0.336, indicating that 33.6% of guest satisfaction is explained by the quality of the facilities. Therefore, well-managed facilities significantly contribute to increasing guest satisfaction, and hotel management is advised to continually improve the quality and completeness of its facilities.
Co-Authors Anggraeni, Rr. Christiana Mayang Chofifah, Marthika Nour Pinandoyo, Dimas Bayu Putra, Bagus Alifiano Simanungkalit, Eliza Thalia Christina Zahri, Raihan Rizki