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All Journal al-Afkar, Journal For Islamic Studies Jurnal Ilmu Komunikasi
Faidatul Jannah
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Languange, Linguistic, Communication & Media Social Sciences

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Public Relations Strategy in Increasing the Number of New Students at SMK Al Ikhsan Blu'uren Sampang Mokhlis; Maszeri; Faiqaitul munawwarah; Ali Nurhadi; Faidatul Jannah
al-Afkar, Journal For Islamic Studies Vol. 8 No. 2 (2025)
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/afkarjournal.v8i2.1435

Abstract

Facing the competition of institutions in increasing the number of new students is certainly a challenge for institutions. The strategy carried out by SMK Al-Ikhsan is to manage its public relations management. The purpose of this study is to reveal the role and strategy of public relations management at SMK Al-Ikhsan Sampang to increase the number of new students. The method used in this research uses a field-based curriculum approach. The data collection techniques used are observation, interviews, and documentation. The results of this study indicate that the role of public relations is to create excellent programs including industrial cooperation, entrepreneurship programs, and scholarship and award programs. The public relations management strategies carried out include maintaining effective communication and building a positive image, institutions involving parents and the community, conducting promotions, holding events and activities, providing scholarships to outstanding students and finding scholarship information for those who want to continue to college. The conclusion of this study shows that the strategies carried out to increase the number of new students are considered effective as seen from the number of student statistics per year that have increased.
Pola Komunikasi Pustakawan Kepada Pemustaka ‘Rohiqol Ilmi’ Farhan, Farhan; Novian Ramadhan Dwiharta; Faidatul Jannah
MUKASI: Jurnal Ilmu Komunikasi Vol. 2 No. 4 (2023): November 2023
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v2i4.2145

Abstract

This research aims to describe the communication patterns of librarians to users of the 'Rohiqul Ilmi' Library, Binor Village, Paiton District, Probolinggo Regency. Library staff must carry out library management and services optimally so that the library becomes a place that is more appreciated by users. Each librarian has different communication patterns according to their characteristics and personality traits. What is the librarian's communication pattern like in serving users of the 'Rohiqul Ilmi' village library in Binor village, Paiton, Probolinggo? This research is qualitative research with a case study approach. Data collection was carried out through observation, interviews and documentation, between August and October 2023, all data collected from observation, interviews and documentation was analyzed descriptively within the interdisciplinary communication science paradigm. The results of the research state two important things, namely: (1) the communication patterns of Rohiqul Ilmi' village library librarians tend to be passive and less interactive. They tend to accept and implement activities proposed or mandated by policy makers to be implemented in village libraries, such as great parent activities, implementation of KKN and others; (2) assertive communication patterns are also the choice of librarians in serving users of the 'Rohiqul Ilmi village library. When librarians convey their opinions or ideas, they do not appear to offend other people or partners, either verbally or non-verbally, such as with a smile and thumbs up to show silent agreement.
Co-Authors Ali Nurhadi Faiqaitul munawwarah Farhan Farhan Maszeri Mokhlis Novian Ramadhan Dwiharta