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Tourism Experience Economy, Tourist Engagement, & Overall Satisfaction in Creating Incentive to Share by Word of Mouth (WOM) among Foreign Tourists in Pinge Tourism Village, Bali, Indonesia Darmateja, I Made Sugita; Surata, I Ketut; Kencana, I Putu Eka Nila
LACULTOUR: Journal of Language and Cultural Tourism Vol. 4 No. 1 (2025): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/lacultour.v4i1.1836

Abstract

This study is aimed at analyzing the effect of tourism experience economy, tourism engagement, & overall satisfaction in creating an incentive to share word of mouth (WOM) among foreign tourists in Pinge Tourism Village, Bali, by applying the hierarchical model construct. Data from a sample of 41 respondents were collected within the research period from August to December 2019 to be used in the analysis of causal relationships. In this research model, tourism experience economy and tourist engagement are posited as second-order constructs that theoretically would affect the overall satisfaction as an antecedent of creating incentive for word of mouth (WOM). In the structural model analysis, the results found were that of tourism experience economy construct has significant effect to overall satisfaction with a coefficient value of 0.666; and overall tourist satisfaction also has significant, positive effect to the foreign tourists' incentive to share word of mouth (WOM) in Pinge Tourism Village, with path coefficient value of 0.497.
Pengaruh Tourism Experience Economy, Tourist Engagement & Overall Satisfaction Dalam Menciptakan Intensi Berbagi Word Of Mouth (WOM) Wisatawan Mancanegara di Desa Wisata Pinge, Kabupaten Tabanan, Provinsi Bali Darmateja, I Made Sugita
Action Research Literate Vol. 8 No. 12 (2024): Action Research Literate
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/arl.v8i12.2553

Abstract

Penelitian ini ditujukan untuk menganalisa pengaruh dari tourism experience economy, tourist engagement dan overall satisfaction dalam menciptakan intensi prilaku berbagi word of mouth (WOM) wisatawan mancanegara di Desa Wisata Pinge, Bali dengan mengaplikasikan konstruk model hirarki.. Data dari 143 sampel responden dikumpukan pada periode waktu penelitian Agustus hingga Desember 2023 untuk digunakan dalam analisa hubungan kausal. Di dalam model penelitian ini, tourism experience economy dan tourist engagement diposisikan sebagai konstruk second order yang secara teori memiliki pengaruh pada overall satisfaction sebagai anteseden dari penciptaan intensi berbagi word of mouth (WOM). Dalam analisa model struktural, hasil yang ditemukan adalah konstruk tourism experience economy secara signifikan berpengaruh pada overall satisfaction dengan nilai koefisien 0,670; dan kepuasan menyeluruh wisatawan secara signifikan berpengaruh positif juga pada intensi wisatawan mancanegara untuk berbagi word of mouth (WOM) di Desa Wisata Pinge dengan nilai koefisien jalur sebesar 0,580..