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Tourism Experience Economy, Tourist Engagement, & Overall Satisfaction in Creating Incentive to Share by Word of Mouth (WOM) among Foreign Tourists in Pinge Tourism Village, Bali, Indonesia Darmateja, I Made Sugita; Surata, I Ketut; Kencana, I Putu Eka Nila
LACULTOUR: Journal of Language and Cultural Tourism Vol. 4 No. 1 (2025): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/lacultour.v4i1.1836

Abstract

This study is aimed at analyzing the effect of tourism experience economy, tourism engagement, & overall satisfaction in creating an incentive to share word of mouth (WOM) among foreign tourists in Pinge Tourism Village, Bali, by applying the hierarchical model construct. Data from a sample of 41 respondents were collected within the research period from August to December 2019 to be used in the analysis of causal relationships. In this research model, tourism experience economy and tourist engagement are posited as second-order constructs that theoretically would affect the overall satisfaction as an antecedent of creating incentive for word of mouth (WOM). In the structural model analysis, the results found were that of tourism experience economy construct has significant effect to overall satisfaction with a coefficient value of 0.666; and overall tourist satisfaction also has significant, positive effect to the foreign tourists' incentive to share word of mouth (WOM) in Pinge Tourism Village, with path coefficient value of 0.497.
Pengaruh Tourism Experience Economy, Tourist Engagement & Overall Satisfaction Dalam Menciptakan Intensi Berbagi Word Of Mouth (WOM) Wisatawan Mancanegara di Desa Wisata Pinge, Kabupaten Tabanan, Provinsi Bali Darmateja, I Made Sugita
Action Research Literate Vol. 8 No. 12 (2024): Action Research Literate
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/arl.v8i12.2553

Abstract

Penelitian ini ditujukan untuk menganalisa pengaruh dari tourism experience economy, tourist engagement dan overall satisfaction dalam menciptakan intensi prilaku berbagi word of mouth (WOM) wisatawan mancanegara di Desa Wisata Pinge, Bali dengan mengaplikasikan konstruk model hirarki.. Data dari 143 sampel responden dikumpukan pada periode waktu penelitian Agustus hingga Desember 2023 untuk digunakan dalam analisa hubungan kausal. Di dalam model penelitian ini, tourism experience economy dan tourist engagement diposisikan sebagai konstruk second order yang secara teori memiliki pengaruh pada overall satisfaction sebagai anteseden dari penciptaan intensi berbagi word of mouth (WOM). Dalam analisa model struktural, hasil yang ditemukan adalah konstruk tourism experience economy secara signifikan berpengaruh pada overall satisfaction dengan nilai koefisien 0,670; dan kepuasan menyeluruh wisatawan secara signifikan berpengaruh positif juga pada intensi wisatawan mancanegara untuk berbagi word of mouth (WOM) di Desa Wisata Pinge dengan nilai koefisien jalur sebesar 0,580..
DAMPAK POSITIF AKTIVITAS WISATA SPIRITUAL MELUKAT DI PURA PABERSIHAN SURANADI BAGI KESEJAHTERAAN INDIVIDU WISATAWAN Darmateja, I Made Sugita
Paryaṭaka Jurnal Pariwisata Budaya dan Keagamaan Vol 4 No 2 (2026): Februari 2026
Publisher : Institut Agama Hindu Negeri Gde Puda Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/pyt.v4i2.3797

Abstract

This study explores the positive impacts of the Melukat spiritual tourism activity at Pura Tirtha Pabersihan Suranadi on tourists’ individual wellbeing, particularly in psychological, emotional, and spiritual dimensions. Grounded in contemporary discourse on spiritual tourism that highlights holistic experience and inner transformation, this article aims to explain how the Melukat ritual functions as a medium for mental restoration as well as life meaning-making for modern tourists. A qualitative descriptive design was employed, using in-depth interviews with 15 repeat visitors selected through purposive sampling, complemented by participant observation and on-site documentation. Data were analyzed through systematic stages of reduction, display, and conclusion drawing based on inductively emerging themes. The findings show that Melukat is capable to shape three key self-wellbeing benefits for tourists: it reduces stress and anxiety, bringing a sense of relief, calm, and a more optimistic outlook on life; it enhances emotional balance by improving the ability to manage negative emotions, strengthening inner resilience, and supporting clearer decision-making; and it elevates spiritual awareness through deepened faith, self-reflection, and congruence between tourists’ inner values and the sacred atmosphere of the destination.Theoretically, this study enriches spiritual tourism scholarship by positioning Melukat as a local, holistic practice that supports harmony of body, mind, and soul. Practically, the results are crucial for destination management to preserve sacred authenticity while optimizing wellbeing-oriented narratives in the development of sustainable spiritual tourism. Keywords : Melukat, spiritual tourism, psychological wellbeing, emotional balance, spiritual awareness