LACULTOUR: Journal of Language and Cultural Tourism
Vol. 4 No. 1 (2025): LACULTOUR: Journal of Language and Cultural Tourism

Tourism Experience Economy, Tourist Engagement, & Overall Satisfaction in Creating Incentive to Share by Word of Mouth (WOM) among Foreign Tourists in Pinge Tourism Village, Bali, Indonesia

Darmateja, I Made Sugita (Unknown)
Surata, I Ketut (Unknown)
Kencana, I Putu Eka Nila (Unknown)



Article Info

Publish Date
30 May 2025

Abstract

This study is aimed at analyzing the effect of tourism experience economy, tourism engagement, & overall satisfaction in creating an incentive to share word of mouth (WOM) among foreign tourists in Pinge Tourism Village, Bali, by applying the hierarchical model construct. Data from a sample of 41 respondents were collected within the research period from August to December 2019 to be used in the analysis of causal relationships. In this research model, tourism experience economy and tourist engagement are posited as second-order constructs that theoretically would affect the overall satisfaction as an antecedent of creating incentive for word of mouth (WOM). In the structural model analysis, the results found were that of tourism experience economy construct has significant effect to overall satisfaction with a coefficient value of 0.666; and overall tourist satisfaction also has significant, positive effect to the foreign tourists' incentive to share word of mouth (WOM) in Pinge Tourism Village, with path coefficient value of 0.497.

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Journal Info

Abbrev

lacultour

Publisher

Subject

Education Languange, Linguistic, Communication & Media Social Sciences Other

Description

LACULTOUR: Journal of Language and Cultural Tourism is a peer-reviewed journal published by the Center for Research and Community Service in collaboration with the Language Center of Bali Tourism Polytechnic. This journal is dedicated to the dissemination of research on the exploration and ...