Garuda - Garba Rujukan Digital

Negotiation and Communication Strategy of Pt. Concord Industry Indonesia in Improving Cooperation With Working Partners PT. Dwi Karya Prima (Outsourcing Company) Karawang Regency July Yuliawati; M. Yani Syafei; Umi Narimawati
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 2 (2025): Dinasti International Journal of Economics, Finance & Accounting (May-June 2025
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i2.4197

This study aims to analyze the Negotiation Strategy and Communication carried out by PT. Concord with PT. Dwi Karya Prima (SDM) in improving Cooperation in the field of providing outsourcing workers. This study uses a qualitative descriptive method of conducting interviews and observations. The results of the study can be concluded for the Strategy carried out is Thorough Preparation by studying the company profile, business licenses, costs and advantages and disadvantages of the outsourcing party, finding solutions that benefit both parties, then two-way communication of mutual trust and honesty, mutually beneficial bargaining and avoiding conflict. For supporting factors, both parties must be clear about the goals of each in Cooperation, each must have a good reputation and track record in convincing partners, data and information must be complete regarding labor needs, costs and efficiency, conducting open dialogue and having a vision and mission that are in line. Communication Process Both parties carry out the communication process verbally and in writing, mutual trust between both parties, clear and complete price bargaining, communication in an interesting way and according to negotiation needs. The negotiation process was achieved and an agreement was agreed upon by both parties and signed by both parties. As for the inhibiting factors in the negotiation are Differences of views or opinions regarding the price or time of the negotiation, the data provided is less relevant and complete, frequent miscommunication due to lack of communication, lack of flexibility in communication and rigid, regulatory policies from the government are too complex.

Boosting Customer Satisfaction: The Power of Service Quality, Promotion, and Digital Marketing in the Hotel Industry Aryanti Agustian; M. Yani Syafei; Umi Narimawati
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 2 (2025): Dinasti International Journal of Economics, Finance & Accounting (May-June 2025
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i2.4206

This study investigates the impact of service quality, promotion, and digital marketing on customer satisfaction in the hotel sector in Cikarang. We used a quantitative approach with a survey method, involving 101 hotel customers as respondents. SPSS version 26 software analyzed the data using multiple linear regression. The results show that each independent variable—service quality, promotion, and digital marketing—significantly influences customer satisfaction. Among them, service quality has the strongest impact, followed by promotion and digital marketing. The F test results indicate that these three variables simultaneously affect customer satisfaction, with the calculated F value exceeding the F table and a significance level below 0.05. This suggests that improving service quality, implementing effective promotional strategies, and optimizing digital marketing efforts can significantly enhance customer satisfaction in the hospitality industry in Cikarang. These findings provide valuable insights for hotel managers, highlighting the importance of strengthening these three aspects to increase competitiveness and customer loyalty. By focusing on high-quality service, well-planned promotional activities, and innovative digital marketing, hotels can improve customer experiences, meet their expectations, and build a strong brand reputation. This study underscores the need for continuous improvement in these areas to sustain business growth in an increasingly competitive market.

Digital Transformation in HR Management: Implementation of SIMPEG to Achieve Good Governance at PT. Concord Karawang Sari Marliani; Umi Narimawati; M. Yani Syafei
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 2 (2025): Dinasti International Journal of Economics, Finance & Accounting (May-June 2025
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i2.4207

The purpose of this study is to investigate the effect that the introduction of the Employee Management Information System (SIMPEG) has had on the implementation of excellent governance at PT Concord Karawang. A quantitative method based on multiple linear regression analysis is used in this study to look into the relationship between the dependent variable (good governance) and the independent variables (ease of access, administrative efficiency, data transparency, and effect on work productivity). We administered questionnaires to respondents, who were workers using SIMPEG for personnel administration operations, to collect data. According to the findings of the research, it is evident that every independent variable exerts a substantial impact on good governance, as shown by a p-value smaller than 0.05. Based on the results of the regression analysis, it is clear that the variable that measures administrative efficiency has the most significant effect, as shown by the coefficient ²=0.378. This is followed by the variables representing labor productivity (?=0.341), ease of access (?=0.321), and data transparency (?=0.294). Furthermore, the coefficient of determination value of 0.728 indicates that the four independent variables can explain 72.8% of the variation in good governance. The remaining 27.2% of the variation is due to factors that were not investigated. Based on these data, it can be concluded that the deployment of SIMPEG has made a substantial contribution to the improvement of HR governance at PT Concord Karawang. It is possible for the organization to increase administrative efficiency, boost data transparency, and encourage staff productivity via the optimization of this system, which will eventually have a favorable influence on the implementation of good governance. For this reason, it is strongly recommended that constant improvements be made to the implementation of SIMPEG in order to promote more professional and accountable human resource management methods.

Penerapan ‘Leadership Digital’ Di Umkm Kota Bandung M. Yani Syafei; Umi Narimawati; Nandang Komara; Puri Swastika Gusti Krisna Dewi
Jurnal Mandala Pengabdian Masyarakat Vol. 6 No. 1 (2025): Jurnal Mandala Pengabdian Masyarakat
Publisher : Progran Studi Farmasi Universitas Mandala Waluya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35311/jmpm.v6i1.525

Perkembangan teknologi digital yang pesat dalam beberapa tahun terakhir telah membawa dampak signifikan pada berbagai sektor kehidupan, termasuk dalam bidang kepemimpinan. Program ini juga bertujuan untuk menciptakan pemimpin yang tidak hanya kompeten dalam bidangnya, tetapi juga mampu menjadi agen perubahan yang menggerakkan masyarakat untuk lebih berdaya saing di era digital. Dengan membekali masyarakat, khususnya para pemimpin lokal, dengan keterampilan dan pengetahuan tentang leadership digital, diharapkan mereka dapat merancang kebijakan, mengelola program, serta memimpin komunitas mereka menuju masa depan yang lebih digital, inklusif, dan berkelanjutan. Metode Pengabdian Kepada Masyarakat melalui acara Pasar Ceban bertujuan untuk memberikan edukasi dan pemahaman mengenai digital leadership kepada masyarakat, khususnya di lingkungan pelaku UMKM. Hasil pengabdian ini adalah pelatihan ini berhasil meningkatkan pemahaman para pelaku UMKM di Kota Bandung mengenai pentingnya kepemimpinan digital. Peserta diperkenalkan pada berbagai alat dan platform digital yang dapat mendukung operasional bisnis, seperti pemasaran digital, manajemen inventaris berbasis teknologi, dan analitik data. Pelatihan menekankan pentingnya peran pemimpin dalam membangun tim yang adaptif dan kolaboratif. Peserta menunjukkan komitmen yang tinggi untuk mengimplementasikan konsep digital leadership di bisnis mereka.

PENGUATAN KAPASITAS SUMBER DAYA MANUSIA MELALUI PELATIHAN KETERAMPILAN DIGITAL UNTUK MENINGKATKAN PRODUKTIVITAS MASYARAKAT DI CIREBON Umi Narimawati; M. Yani Syafei; Sudadi Pranata; Amroni
ADIMA Jurnal Awatara Pengabdian Kepada Masyarakat Vol 2 No 4 (2024): Oktober
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/adima.v2i4.258

The digital era brings new challenges and opportunities for communities, including Cirebon City, which holds significant potential in the local economic sector. This community service aims to enhance human resource capacity through digital skills training to support community productivity. The training focused on introducing basic technologies, digital marketing, and application-based financial management. The methods employed included participatory approaches through simulations, interactive discussions, and hands-on practices. The participants consisted of MSME actors, youth, and the general public who needed technological mastery in their economic activities. The results of the training showed a significant improvement in participants' understanding and application of technology. Many participants were able to utilize social media and e-commerce platforms to market their products, leading to a sales increase of up to 20%. Additionally, participants began using digital financial recording applications, making business management more efficient and accurate. However, some limitations were identified, such as the gap in technological abilities among participants and infrastructure issues in certain training locations. This program has had a wide-ranging positive impact on empowering the people of Cirebon, both in terms of enhancing technical skills and shifting mindsets. Developing more flexible modules, improving digital infrastructure, and providing continuous mentoring are necessary to ensure the long-term benefits of this training can be sustained.

Content Marketing, Social Media Marketing and Search Engine Optimization (SEO) on Successful Business Performance in Msmes in Cirebon City with Digital Literacy as an Intervening Variabl Sudadi Pranata; Umi Narimawati; M. Yani Syafei
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 7 No. 1 (2024): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v7i1.1426

In the digital era that continues to develop, the role of information technology and the internet increasingly dominates various aspects of life, including the business world. In particular, Micro, Small and Medium Enterprises (MSMEs) in Cirebon City need to continue to adapt to these changes in order to maintain and improve their business performance. The three main strategies to focus on in this context are Content Marketing, Social Media Marketing, and Search Engine Optimization (SEO). The aim of this research is to examine the influence of content marketing on digital literacy, social media marketing on digital literacy, search engine optimization (SEO) on digital literacy and digital literacy on business performance among MSMEs in the city of Cirebon. This research was conducted on micro, small and medium enterprises (MSMEs) in the Cirebon City area by giving questionnaires to business owners and MSME managers. The West Java Cooperatives and UMKM Service said that there were 21,939 MSMEs in Cirebon City. The Slovin formula was used to determine the sample size for this study. The sampling limit percentage that can still be tolerated is (0.1). So there were at least 96 people who answered the survey. Partial Least Square (PLS) model analysis was used in this research. The results of this research are that content marketing has no effect on MSME business performance, digital literacy has an effect on MSME business performance, social media marketing has an effect on MSME business performance and search engine optimization has an effect on MSME business performance.

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