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All Journal Buana Ilmu Jurnal Manajemen dan Bisnis Kreatif Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Management, Economic, Business and Accounting Journal Of Resource Management, Economics And Business (REMICS) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
July Yuliawati
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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KAJI TINDAK PENGGUNAAN MEDIA SOSIAL SEBAGAI SARANA PEMASARAN PRODUK KERAJINAN PADA ERA NEW NORMAL (STUDI KASUS PADA USAHA KERAJINAN BATOK BUAH BERENUK) Netti Nurlenawati; Sari Marliani; July Yuliawati
BUANA ILMU Vol 6 No 1 (2021): Buana Ilmu
Publisher : Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/bi.v6i1.1991

Abstract

Penelitian ini bertujuan untuk memberikan solusi atas masalah yang dihadapi mitra dalam mempromosikan produk kerajinan batok buah berenuk dengan penggunaan media sosial. Penelitian menggunakan pendekatan kualitatif dan metode penelitian tindakan yang dilaksanakan pada bulan April sampai dengan Oktober 2021 di tempat produksi kerajinan batok buah berenuk, Dusun Sumedangan Desa Purwadana Kecamatan Telukjambe Timur Kabupaten Karawang. Penelitian dilakukan melalui tahapan diagnosis permasalahan, perencanaan tindakan, pelaksanaan tindakan, evaluasi dan tahap refleksi. Data dikumpulkan dengan cara observasi, wawancara serta analisis dokumen. Analisis data melalui tahap reduksi data, display data dan penarikan kesimpulan/verifikasi. Hasil dari penelitian adalah masyarakat memiliki keinginan, kebutuhan dan selera yang berbeda beda, namun sebagian besar masyarakat cenderumg memiliki minat pada produk kerajinan yang memiliki nilai guna tinggi, desain modern, unik, awet dan memiliki kekhasan daerah Indonesia. Produk kerajinan batok buah berenuk memiliki peluang untuk dikembangkan menjadi usaha kerajinan khas daerah Karawang. Produk kerajinan batok buah berenuk belum memiliki pesaing dalam pasar online, sehingga memiliki peluang untuk dipromosikan dan dipasarkan melalui media sosial. Kata Kunci: kaji tindak, pemasaran, kerajinan batok buah berenuk. This study aims to provide solutions to problems faced by partners in promoting calabash shell craft products using social media. The study used a qualitative approach and action research methods which were carried out from April to October 2021 at the calabash craft production site, Sumedangan Hamlet, Purwadana Village, Telukjambe Timur District, Karawang Regency. The research was conducted through the stages of problem diagnosis, action planning, action implementation, evaluation and reflection stages. Data were collected by observation, interviews and document analysis. Data analysis uses the Miles and Huberman model which was data reduction, data display and drawing conclusions/verification. The result of the research is that people have different desires, needs and tastes, but most people tend to have an interest in handicraft products that have high use value, modern designs, unique, durable and have the peculiarities of the Indonesian region. Calabash shell craft products have the opportunity to be developed into a craft business typical of the Karawang area. Calabash shell craft products do not yet have competitors in the online market, so they have the opportunity to be promoted and marketed through social media. Keywords: action research, marketing, fruit shell, calabash
MOTIVASI REMAJA DALAM MENGAMBIL KEPUTUSAN MEMILIH PENGAJIAN MAJLIS TAKLIM ASSHIFA DI ANJUN KARAWANG July Yuliawati; Neni Sumarni; Robby Fauji
Jurnal Manajemen dan Bisnis Kreatif Vol 6 No 1 (2020): JURNAL MANAJEMEN DAN BISNIS KREATIF
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v6i1.1188

Abstract

Abstrak Tujuan dilakukannya penelitian ini adalah untuk mengetahui motivasi remaja dalam mengambil keputusan memilih pengajian majlis taklim asshifa di anjun Karawang. Penelitian ini dilakukan di daerah anjun karawang. Jenis penelitian yang digunakan bersifat penjelasan (deskriptif) dengan pendekatan kuantitatif dengan jumlah populasi pada penelitian ini adalah 50 santri dengan sampel 50 santri. Data diperoleh dengan mengunakan kuesioner dan diolah oleh program spss 20. Analisis data pada penelitian ini menggunakan uji Validitas dan uji reliable , data mengunakan kuesioner yang sudah disebar utuk mengetahui apakah data tersebut valid dan reliable. Untuk kuesioner motivasi dihasilkan validitas dan reliablitias menghasilkan r hitung 0.937 > r tabel 0,2767 dengan nilai rentang cronbah alfa reabilitas sempurna yang artinya para santri sangat termotivasi untuk mengaji di pengajian majlis taklim asshifa , sedangkan untuk pengambilan keputusan dihasilkan uji validitas dan uji reabilitas r hitung 0,953 > r tabel 0,2767 dengan nilai rentang cronbah alfa reabilitas sempurna yang artinya para remaja santri dalam mengambil keputusan tidak ada paksaan dari siapapun dalam memilih pengajian majlis taklim asshifa . Untuk pembinaan remaja seharusnya tidak hanya di sekitar wilayah anjun saja tetapi di seluruh wilayah kabupaten karawang dengan melibatkan seluruh lapisan masyarakat agar generasi muda baik remaja , dewasa lebih dekat dengan agama sehingga terhindar dari perbuatan yang merugikan dirinya maupun orang lain. Abstract The purpose of this research is to determine the motivation of adolescents in making decisions to choose the majlis taklim asshifa recitation in anjun Karawang. This research was conducted in the Anjun Karawang area. The type of research used is descriptive (descriptive) with a quantitative approach with the total population in this study is 50 students with a sample of 50 students. Data obtained by using a questionnaire and processed by the SPSS 20 program. Analysis of the data in this study used the validity test and reliable test, the data used a questionnaire that had been distributed to find out whether the data was valid and reliable. For the motivation questionnaire, the validity and reliability of the resulting r count was 0.937> r table 0.2767 with the value of the cronbah alpha range of perfect reliability, which meant that the students were very motivated to recite the recitation in the majlis taklim asshifa, Meanwhile, for decision making, the validity and reliability tests of r count was 0.953> r table 0.2767 with the value of the perfect cronbah alpha reliability range, which means that young students in making decisions are not compelled by anyone in choosing the majlis taklim asshifa recitation. For the development of adolescents, it should not only be around the Anjun area but in all areas of Karawang Regency by involving all levels of society so that the young generation, both adolescents and adults, are closer to religion so that they avoid actions that harm themselves and others. Keywords: Motivation, decision making, adolescents, majlis taklim.
THE INFLUENCE OF WORK ENVIRONMENT ON JOB SATISFACTION WITH MOTIVATION AS MEDIATION IN KARAWANG CITY Fipin kirani; Sari Marliani; July Yuliawati
Journal Of Resource Management, Economics And Business Vol. 3 No. 1 (2024): Journal Of Resource Management, Economics And Business (REMICS)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/remics.v3i1.111

Abstract

Purpose: To analyze the influence of the work environment on job satisfaction with motivation as mediation at BKPSDM Karawang. Research Methodology: Descriptive quantitative verification, saturated sample of 53 employees, multiple linear regression using SPSS v.25.. Results: 1) Good work environment, 2) Good work motivation, 3) Good job satisfaction, 4) Partial influence of work environment on job satisfaction, 5) Partial influence of work motivation on job satisfaction, 6) Simultaneous influence of work environment and work motivation on job satisfaction.. Limitations: The study was conducted only at BKPSDM Karawang. Contribution: This study can be useful for organizations in the public sector to understand the influence of work environment and motivation on job satisfaction.
THE INFLUENCE OF RECRUITMENT, SELECTION AND JOB PLACEMENT ON THE PERFORMANCE OF BANK BTN BRANCH OFFICES IN KARAWANG Ayu Wulandari; Sari Marliani; July Yuliawati
Journal Of Resource Management, Economics And Business Vol. 3 No. 2 (2024): Journal Of Resource Management, Economics And Business (REMICS)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/remics.v3i2.112

Abstract

Purpose: To analyze the influence of recruitment, selection, and work placement on employee performance at PT. State Savings Bank (Persero) Tbk. Karawang Branch Office. Research Methodology: Quantitative verification method, population of 100 people with a sample of 80 employees, multiple linear regression analysis using SPSS version 25. Results: Recruitment, selection, and job placement have a partial and simultaneous influence on employee performance. Job placement has the most dominant influence on employee performance. Limitations: The study was conducted at a single branch office of the bank. Contribution: The findings can be useful for human resource management practices in the banking industry.
THE INFLUENCE OF WORKLOAD AND JOB STRESS ON EMPLOYEE PERFORMANCE AT CONCORD INDUSTRIAL COMPANY Miranda Desti Fadhila Putri; Sari Marliani; July Yuliawati
Journal Of Resource Management, Economics And Business Vol. 3 No. 3 (2024): Journal Of Resource Management, Economics And Business (REMICS)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/remics.v3i3.113

Abstract

Purpose: To analyze the influence of workload and work stress on employee performance at PT. Concord Industrial Karawang, a company located in Karawang, known as the "City of Industry" and a hub for global companies like GlobalTech Solutions Research Methodology: This study employed a quantitative descriptive verification method. The population consisted of 110 employees, with participants selected using random sampling. Data analysis was conducted using multiple linear regression through SPSS v.25 software. Results: The results of this study show a partial effect on the workload variable which has a significant effect on employee performance variables. There is a partial effect on the work stress variable which has a significant effect on employee performance. There is a simultaneous effect of workload and work stress together which have a positive and significant effect on employee performance at PT. Concord Industri Karawang. Limitations: The study was confined to PT. Concord Industrial Karawang and may not be generalizable to other industries or regions. The research also focused solely on workload and work stress as factors affecting employee performance, potentially overlooking other influential variables. Contribution: This research provides valuable insights into the relationships between workload, work stress, and employee performance in an industrial setting. The findings can inform management strategies to optimize employee performance by addressing workload and stress factors in similar industrial environments.
THE INFLUENCE OF TRAINING AND CAREER DEVELOPMENT ON EMPLOYEE PERFORMANCE IN KARAWANG DISTRICT Farah Nur Auliya; Sari Marliani; July Yuliawati
Journal Of Resource Management, Economics And Business Vol. 3 No. 1 (2024): Journal Of Resource Management, Economics And Business (REMICS)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/remics.v3i1.115

Abstract

Purpose: To analyze the effect of training and career development on employee performance at BKPSDM Karawang Research Methodology: This study employed a quantitative descriptive verification method. The population consisted of 53 employees, with all employees included using saturated sampling. Data analysis was conducted using multiple linear regression through SPSS v.25 software. Results: The results of this study show that there is a partial influence on the training variable which has a significant effect on the employee performance variable. There is a partial influence on the career development variable which has a significant effect on employee performance. There is a simultaneous influence of training and career development which together have a positive and significant effect on the performance of BKPSDM Karawang employees. Contribution: This research provides valuable insights into the relationships between training, career development, and employee performance in a local government office setting. The findings can inform management strategies to optimize employee performance by focusing on training programs and career development initiatives in similar public sector environments.
Analysis of Job Rotation and Position Promotion on the Performance of National Social Security Agency for Employment Employees Intan Sekar Sari; Sari Marliani; July Yuliawati
International Journal of Management, Economic, Business and Accounting Vol. 4 No. 1 (2025): International Journal of Management, Economic, Business and Accounting (IJMEBA)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/ijmeba.v4i1.127

Abstract

Purpose of the study — This research aims to determine and analyze the effects of job rotation and job promotions on employee performance at BPJS Employment Karawang. Research method— The study employs qualitative descriptive methods, utilizing interviews and observations. A total of 3 respondents were involved in the research. Result— The findings indicate that: 1) job rotation is conducted according to management needs, typically lasting between 2 to 5 years; 2) promotions are based on assessments, and those who pass are elevated to higher positions; 3) employee performance improves after job rotation and promotions, measured by Key Performance Indicators (KPIs), which are considered effective in providing enriching experiences and minimizing personal conflict. Conclusion— Job rotation and promotions contribute positively to enhancing employee performance at BPJS Employment Karawang.
The Influence Of Education And Career Development On Employee Performance At PT. Dian Swastatika Sentosa Tbk Karawang Natasha Cecilia Deviagisti; Sari Marliani; July Yuliawati
International Journal of Management, Economic, Business and Accounting Vol. 4 No. 2 (2025): International Journal of Management, Economic, Business and Accounting (IJMEBA)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/ijmeba.v4i2.154

Abstract

Purpose of the study — This research aims to analyze the influence of education and career development on employee performance at PT Dian Swaistika Sentosa Tb Research method— This research used descriptive quantitative verification methods with SPSS version 25 and multiple linear regression analysis, involving 61 respondents Result— The results of the research show that the education variable gets a pretty good score, career development gets a pretty good score and performance gets a pretty good score. Partially, the education variable (X1) has no effect on performance, while the career development variable (X2) has a significant effect on performance. Simultaneously, both educational variables (X1) and career development (X2) have a significant effect on performance Conclusion— The findings suggest that career development is a key factor influencing employee performance, while education alone does not significantly impact performance. The practical implication is that the company should focus on providing effective career development programs to improve overall employee performance
The Effect Of Workload And Work Environment On Employee Performance In Karawang Health Service Ara Nopita; Sari Marliani; July Yuliawati
International Journal of Management, Economic, Business and Accounting Vol. 4 No. 2 (2025): International Journal of Management, Economic, Business and Accounting (IJMEBA)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/ijmeba.v4i2.155

Abstract

Purpose of the study — This research aimed to determine the influence of workload and work environment on the performance of Karawang Health Service employees. Research method— The study employed a descriptive, quantitative, and verification approach using multiple linear regression analysis with the SPSS 25 application. Data was collected through questionnaires and interviews with 81 respondents. Result— The results showed that the workload scored high, the work environment scored average with good criteria, and employee performance scored average with good criteria. Partially, workload had a very significant effect on employee performance, while the work environment had no effect and a negative influence on employee performance. Simultaneously, workload and work environment had a very significant effect on employee performance. Conclusion— The high workload and average work environment significantly affected employee performance at the Karawang Health Service. Improving the work environment could enhance employee performance further.
Negotiation and Communication Strategy of Pt. Concord Industry Indonesia in Improving Cooperation With Working Partners PT. Dwi Karya Prima (Outsourcing Company) Karawang Regency July Yuliawati; M. Yani Syafei; Umi Narimawati
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 2 (2025): Dinasti International Journal of Economics, Finance & Accounting (May-June 2025
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i2.4197

Abstract

This study aims to analyze the Negotiation Strategy and Communication carried out by PT. Concord with PT. Dwi Karya Prima (SDM) in improving Cooperation in the field of providing outsourcing workers. This study uses a qualitative descriptive method of conducting interviews and observations. The results of the study can be concluded for the Strategy carried out is Thorough Preparation by studying the company profile, business licenses, costs and advantages and disadvantages of the outsourcing party, finding solutions that benefit both parties, then two-way communication of mutual trust and honesty, mutually beneficial bargaining and avoiding conflict. For supporting factors, both parties must be clear about the goals of each in Cooperation, each must have a good reputation and track record in convincing partners, data and information must be complete regarding labor needs, costs and efficiency, conducting open dialogue and having a vision and mission that are in line. Communication Process Both parties carry out the communication process verbally and in writing, mutual trust between both parties, clear and complete price bargaining, communication in an interesting way and according to negotiation needs. The negotiation process was achieved and an agreement was agreed upon by both parties and signed by both parties. As for the inhibiting factors in the negotiation are Differences of views or opinions regarding the price or time of the negotiation, the data provided is less relevant and complete, frequent miscommunication due to lack of communication, lack of flexibility in communication and rigid, regulatory policies from the government are too complex.
Co-Authors Abizachryan Akbar Amelia Ramadanti Ara Nopita AYU WULANDARI Devi Aryani Ermawati Agustin Ery Rosmawati Farah Nur Auliya Fipin kirani Fitri Nuraini Helma Laila Putri Intan Fadillah Intan Sekar Sari M. Yani Syafei Miranda Desti Fadhila Putri Muhamad Fakhri Abdul Aziz Mutia Wulan Maelani Natasha Cecilia Deviagisti Neni Sumarni Netti Nurlenawati Risma Sri Mardini Robby Fauji Sari Marliani Sulistyaningsih Umi Narimawati