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All Journal Jurnal Gema Ngabdi
Ramadhani, Elsa Ayu
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Agriculture, Biological Sciences & Forestry Humanities Education Environmental Science Social Sciences

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Meningkatkan Digitalisasi UMKM di Udayana untuk Pertumbuhan Ekonomi Berkelanjutan Mustafida, Mustafida; Putri, Alya Rasyida; Yolanda, Baiq Erwina; Ramadhani, Elsa Ayu; Ramdani, Fauzan Hari; Islami, Rendy Wahyu; Sazani, Asrofi; Kurnia, Agus
Jurnal Gema Ngabdi Vol. 7 No. 1 (2025): JURNAL GEMA NGABDI
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jgn.v7i1.543

Abstract

This community service program aims to enhance the understanding and skills of MSME actors in Udayana, Mataram in utilizing digitalization to improve competitiveness. Activities included socialization, technical training, direct mentoring, and evaluation. The training covered social media, e-commerce, and simple business management tools. Results showed a significant improvement in participants’ digital literacy and ability to apply digital tools for business operations and marketing. Market access also expanded with promising income growth. This program plays a crucial role in transforming MSMEs into professional, efficient, and adaptive businesses, supporting local economic development.
Co-Authors Agus Kurnia Islami, Rendy Wahyu mustafida, mustafida Putri, Alya Rasyida Ramdani, Fauzan Hari Sazani, Asrofi Yolanda, Baiq Erwina