Jurnal Gema Ngabdi
Vol. 7 No. 1 (2025): JURNAL GEMA NGABDI

Meningkatkan Digitalisasi UMKM di Udayana untuk Pertumbuhan Ekonomi Berkelanjutan

Mustafida, Mustafida (Unknown)
Putri, Alya Rasyida (Unknown)
Yolanda, Baiq Erwina (Unknown)
Ramadhani, Elsa Ayu (Unknown)
Ramdani, Fauzan Hari (Unknown)
Islami, Rendy Wahyu (Unknown)
Sazani, Asrofi (Unknown)
Kurnia, Agus (Unknown)

Article Info

Publish Date
31 Mar 2025

Abstract

This community service program aims to enhance the understanding and skills of MSME actors in Udayana, Mataram in utilizing digitalization to improve competitiveness. Activities included socialization, technical training, direct mentoring, and evaluation. The training covered social media, e-commerce, and simple business management tools. Results showed a significant improvement in participants’ digital literacy and ability to apply digital tools for business operations and marketing. Market access also expanded with promising income growth. This program plays a crucial role in transforming MSMEs into professional, efficient, and adaptive businesses, supporting local economic development.

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Journal Info
Jurnal Gema Ngabdi
Website

Abbrev

gemangabdi

Publisher

Universitas Mataram

Subject

Agriculture, Biological Sciences & Forestry Humanities Education Environmental Science Social Sciences

Description

JURNAL GEMA NGABDI (JGN), Jurnal Ilmiah Pengabdian kepada Masyarakat diterbitkan tiga kali setahun pada bulan Maret, Juli, dan November oleh Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM), Universitas Mataram (Unram). Artikel yang dimuat meliputi hasil-hasil pengabdian kepada masyarakat ...