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Development of public service advertisement about environmental cleanliness using after effect based on motion graphic animation Nurpadilah, Dandi Rajki; Pohan, Amir Hamzah; Aju, Charmiyanti Nurkentjana; Sanwasih, Mochamad; Khadijah, Khadijah
Priviet Social Sciences Journal Vol. 5 No. 5 (2025): May 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i5.346

Abstract

Advertising is one of the most powerful promotional ways to convey a message or promote something, public service advertisements are one type of advertisement that contains a message to be conveyed to the public. Conventional public service advertisements are usually less interesting because they are not very creative so that people who watch are not interested in the advertisement and the content of the message of the public service advertisement is not conveyed. In making this Motion Graphic Animation mutimedia-based public service advertisement, the author uses the literature study method for data collection and the author uses multimedia-based software such as Adobe After Effect and Adobe Illustrator as support in working on this public service advertisement. This research aims to make people more interested in watching public service advertisements and can understand and apply the useful messages in these public service advertisements.
Representation of Cultural Values in Local 2D Animation: An Exploratory Study on Student Works Bawono, Marastika Wicaksono Aji; Aju, Charmiyanti Nurkentjana; Khadijah, Khadijah; Sanwasih, Mochamad; Choiriyati, Nur
Jurnal Ar Ro'is Mandalika (Armada) Vol. 5 No. 1 (2025): JURNAL AR RO'IS MANDALIKA (ARMADA)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/armada.v5i1.5369

Abstract

In the evolving landscape of digital media, 2D animation has emerged as a dynamic tool for cultural preservation, particularly among university students who are increasingly engaging in creative practices that reflect their cultural identities. This study explores how cultural values are represented in local 2D animation works produced by Indonesian students. The research is grounded in the context of the rising importance of culturally informed media content as a means of transmitting tradition to younger audiences in the face of globalization. Employing a qualitative exploratory approach through literature study and content analysis, the research draws on primary data in the form of student-produced animations retrieved from digital platforms and portfolios, and secondary data from academic literature. The study focuses on visual and narrative elements such as costumes, symbols, traditional folklore, character design, and storyline themes that are embedded with local values. Findings reveal that while most student works demonstrate high motivation to preserve cultural heritage and communicate moral messages, there exists a significant variance in the depth of cultural representation. Elements like batik patterns, traditional dances, and folklore-based narratives are visually present, but often lack contextual integration or symbolic depth. Despite these limitations, some animations successfully blend tradition with contemporary issues such as environmental awareness and identity politics, reflecting critical engagement. The study underscores the importance of fostering cultural literacy, interdisciplinary collaboration, and curriculum development in art and animation education to enhance cultural authenticity in student works.
Development of the 2D mobile game “Highwash Rush” with the theme of avoiding vehicle obstacles using unity with the MDCL method Aju, Charmiyanti Nurkentjana; Yasir, Yusran; Falaq, Indah Fajrin Kamil; Wibisono, Dwi
Priviet Social Sciences Journal Vol. 5 No. 10 (2025): October 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i10.754

Abstract

Among the most prevalent forms of digital entertainment are two-dimensional (2D) mobile games, which are engaging, readily accessible, and compatible with a wide range of devices. This study sought to design and implement a 2D obstacle-avoidance game using Unity. The development methodology employed is the Multimedia Development Life Cycle (MDLC), comprising six stages: concept, design, material collection, assembly, testing, and distribution. The game, named Highwash Rush, was developed with various control features, including gyroscope sensors, swipe gestures, and directional buttons, and is equipped with a progressive scoring system and sound effects to enhance player experience. Black Box and Alpha Testing conducted on several Android devices demonstrated that the game operated stably, responded effectively, and adhered to the original design specifications. The findings suggest that implementing the MDLC method, excluding the distribution stage, in unity-based educational game development is effective for producing engaging and interactive multimedia applications suitable for practical use.