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All Journal Jurnal Manajemen dan Bisnis (J-Mabis)
Kartini, Mega Nur
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Economics, Econometrics & Finance

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Analisis Keberhasilan Penerapan Management By Objectives Dalam Manajemen Kinerja di PT XYZ Naziah, Ai Muna; Dita, Al'sha Prames; Kartini, Mega Nur; Sulastri, Sulastri; Marselina, Resya Dwi
JURNAL MANAJEMEN DAN BISNIS Vol 4 No 1 (2025): Jurnal Manajemen dan Bisnis (J-MaBis)
Publisher : Lembaga Penelitian dan Pengabidan kepada Masyarakat Universitas Kader Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54816/jmabis.v4i1.972

Abstract

This study aims to determine the success of the implementation of Management by Objectives (MBO) in performance management at PT XYZ and its impact on achieving company targets. This study uses a qualitative method with a descriptive approach. Data collection techniques are carried out through interviews, observations, and document reviews. Data processing is carried out using triangulation techniques to ensure the validity and validity of information. The results of the study indicate that the implementation of MBO at PT XYZ is carried out systematically through goal setting, KRA, KPI, and periodic evaluations. MBO increases employee engagement, work effectiveness, and accountability. This implementation also has a positive impact on the company's financial performance, as seen from the increase in net profit, asset efficiency, and achievement of organizational targets. It can be concluded that MBO has proven to be effective and structured in improving individual and organizational performance at PT XYZ.
Analisis Peran Jaringan Bisnis terhadap Pengembangan Produk UMKM Kuliner: Studi Kualitatif pada Mie Jebew dan Dimsum Ares Dita, Al’sha Prames Prames; Kartini, Mega Nur; Sulastri, Sulastri; Marselina, Resya Dwi
JURNAL MANAJEMEN DAN BISNIS Vol 4 No 2 (2025): Jurnal Manajemen dan Bisnis (J-MaBis)
Publisher : Lembaga Penelitian dan Pengabidan kepada Masyarakat Universitas Kader Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54816/jmabis.v4i2.1208

Abstract

This study aims to analyze the role of business networks in product development among culinary MSMEs, namely Mie Jebew and Dimsum Ares, in Pameungpeuk, Bandung Regency. The study is motivated by the limited empirical research on the utilization of informal business networks among culinary MSMEs in semi-rural areas. A descriptive qualitative research method was employed, with data collected through observation, in-depth interviews, and documentation. Data validity was ensured through triangulation, while data analysis was conducted using descriptive qualitative analysis supported by SWOT analysis. The findings indicate that informal business networks established through social relationships, customers, suppliers, as well as the use of digital platforms and online food delivery services, play a significant role in expanding market reach, increasing sales, and sustaining business continuity. Although these business networks are not yet formally managed, they contribute to enhancing the competitiveness of MSMEs. This study provides practical contributions for MSME actors in optimizing business networks as a strategy for business development.
Co-Authors Dita, Al'sha Prames Dita, Al’sha Prames Prames Marselina, Resya Dwi Naziah, Ai Muna Sulastri Sulastri