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All Journal Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi)
Syavira, Rizky Karista
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Religion Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Wongkito.co Campaign Strategy in Gender Equality Issue Karerek, Karerek; Astuti, Misni; Priambodo, Galih; Nasution, Nurseri Hasnah; Syavira, Rizky Karista
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 6 No 1 (2025): April
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2025.6.1.4245

Abstract

This research aims to see how the campaign strategy on Wongkito.co online media in packaging messages on news channels as a response to the issue of gender equality. This type of qualitative research is descriptive in nature. The subject of the research is the editor-in-chief of Wongkito.co online media. The data used are primary and secondary data. Data collection techniques in this research are observation and interview. The results showed that Wongkito.co online media, as one of the feminist media in Palembang, took part in advocating the theme of gender justice and equality through various rubrics, such as Yundakito, Setara, Katokito, and Bucukito. In practice, Wongkito.co conducts campaigns with the aim of raising the issues of women, children, people with disabilities, minorities, and other vulnerable people. When creating a digital campaign program, there are four steps that must be taken, the problem identification stage, campaign design, campaign implementation, and evaluation. However, Wongkito.co has not implemented the evaluation stage, but only implemented three stages.
Co-Authors Galih Priambodo, Galih Karerek, Karerek Misni Astuti, Misni