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All Journal Jurnal Informasi dan Teknologi Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital
Dimas Bayu Sasongko
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Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering

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Pengaruh Brand Awareness Terhadap Keputusan Pembelian Produk Frozen Food PT. ILM Azhar, Awwala Maulidya; Dewi Alima Nostalia; Dimas Bayu Sasongko
Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Vol. 4 No. 1 (2025): JANUARI-JUNI
Publisher : Badan Penerbitan Fakultas Pertanian Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jemakbd.v4i1.245

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand awareness atau kesadaran merek terhadap keputusan pembelian produk frozen food PT. ILM. Faktor-faktor yang diteliti meliputi indikator yang mempengaruhi brand awareness diantaranya Recall, Recognition, Purchase, dan Consumption. Serta tingkatan (piramida) brand awareness yaitu Top of mind, Brand Recall, Brand Recognition, dan Unware of Brand. Metode penelitian yang digunakan adalah metode kuantitatif analisis regresi linier sederhana dengan pendekatan survei. Data diperoleh melalui observasi, wawancara, dan penyebaran kuesioner kepada konsumen. Hasil penelitian menunjukkan bahwa brand awareness atau kesadaran merek memiliki pengaruh signifikan terhadap keputusan pembelian konsumen. Sebagian besar konsumen memiliki persepsi positif terhadap produk frozen food PT. ILM, yang tercermin dari tingginya tingkat kepuasan dan loyalitas mereka. Oleh karena itu, perusahaan perlu mempertahankan brand awraeness di mata konsumen karena sangat berpengaruh terhadap keputusan pembelian produk frozen food PT. ILM.
Manajemen Rantai Pasok Bakso Ikan Swanggi Di PT ILM Ayu, Selvi Sukma; Prayoto; Dimas Bayu Sasongko
Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Vol. 4 No. 1 (2025): JANUARI-JUNI
Publisher : Badan Penerbitan Fakultas Pertanian Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jemakbd.v4i1.1237

Abstract

Supply chain management is an important aspect in the success of a company, including in the food industry such as swanggi fishballs. This study aims to analyze the main components in PT. ILM's supply chain management, which includes the flow of raw material receipts, production processes, marketing, shipping and consumers. In this context, loyal consumers are the main focus, where consumer satisfaction plays an important role in increasing the company's revenue. The company has expanded its marketing reach to various cities in Indonesia with a segmented marketing strategy, which allows for adjustments to specific customer needs. The flow of information in this supply chain consists of two directions, namely from upstream to downstream and vice versa, which includes products, information, and finance. This study is expected to provide deeper insight into supply chain management in the fishball industry.
The Influence of Digital Advertising, SEO, and Social Media Interaction on Fresh Fish Sales: A Study on Fisheries Agribusiness Startups in East Java Dimas Bayu Sasongko; Jefri Putri Nugraha
Jurnal Informasi dan Teknologi 2025, Vol. 7, No. 3
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.vi0.701

Abstract

Digital transformation has changed business operations in various sectors, including fisheries agribusiness, where fisheries startups in East Java utilize digital advertising, SEO, and social media interaction to increase fresh fish sales. This study used a quantitative design with 120 respondents through a Likert scale questionnaire. Multiple regression analysis shows that all three factors have a positive and significant effect on sales performance, with social media interaction being the most dominant. Digital advertising increases awareness and purchase intention through targeted and cost-effective campaigns, SEO strengthens online credibility and visibility, while social media interaction builds consumer trust, engagement, and loyalty. An integrated strategy of all three enables resource optimization, risk mitigation, and short-term sales growth and long-term market resilience. Research limitations include a focus on small-scale startups in East Java, so generalizations need to be made cautiously. Future research should explore more personalized digital strategies, integration of additional platforms, and utilization of advanced data analytics.
Co-Authors Ayu, Selvi Sukma Azhar, Awwala Maulidya Dewi Alima Nostalia Jefri Putri Nugraha Prayoto