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All Journal Prophetica Takuana: Jurnal Pendidikan, Sains, dan Humaniora
Nasution, Naufal Rifqi
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Dakwah yang Menggerakkan: Ustaz Abdul Somad dan Komunikasi Islam Nasution, Naufal Rifqi
Prophetica : Scientific and Research Journal of Islamic Communication and Broadcasting Vol. 7 No. 1 (2023): Prophetica: Scientific and Research Journal of Islamic Communication and Broadc
Publisher : Prodi Komunikasi & Penyiaran Islam, Program Pascasarajana, UIN Sunan Gunung Djati Bandung

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Abstract

This study aims to analyze the da'wah communication strategies of Ustaz Abdul Somad (UAS) through three approaches: digital mass communication, interpersonal communication, and constructivism within the framework of Islamic communication theory. This research uses a descriptive qualitative method with a case study approach. The findings show that (1) digital media platforms such as YouTube and Instagram are effective in reaching Generation Z through visual language and concise narratives; (2) UAS's interpersonal communication in face-to-face sermons strengthens the reception of da'wah messages through emotional closeness; (3) the constructivist approach allows audiences to actively construct the meaning of da'wah messages. Overall, this study reveals that integrating Islamic communication theory into UAS's da'wah results in communication that is not only informative but also transformative, inspiring behavioral change in religious practice. Keywords : Da'wah, Ustaz Abdul Somad, Islamic Communication, Digital Media, Constructivism
Retorika: Dari Filsafat Yunani Menuju Komunikasi Dakwah Modern Nasution, Naufal Rifqi
Prophetica : Scientific and Research Journal of Islamic Communication and Broadcasting Vol. 7 No. 2 (2023): Prophetica: Scientific and Research Journal of Islamic Communication and Broadc
Publisher : Prodi Komunikasi & Penyiaran Islam, Program Pascasarajana, UIN Sunan Gunung Djati Bandung

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This article aims to explain the definition of rhetoric, trace its historical development from the classical to the modern era, and examine the relationship between rhetoric and communication in the context of da’wah. The research method used is qualitative libray reseacrh with a historical and content analysis approach. The main theoritical framework is based on Aristotle’s classical rhetoric, which includes ethos, pathos, and logos. The findigs indicate that classical rhetoric serves as a crucial foundation for developing effective communication strategies in modern Islamic preaching. In practice, rhetoric not only functions as a tool for delivering messages but also shapes audience perception and response. By mastering rhetorical principles, preachers can convey their messages more effectively and communicatively. The implications of this study highlight the improtance of rhetorical skills for da’wah practitioners so that their messages are not only understood but also emotionally resonate and raise awareness among audiences in a meaningful way. Keywords : classical rhetoric, da’wah communication, persuasion, Arstotle.
Framing Media Terhadap Konflik Keagamaan: Studi Kasus Pemberitaan Penolakan Rumah Ibadah di Kota Bekasi Nasution, Naufal Rifqi; Karom, Muhamad Noval; Sarbini, Ahmad; Setiawan, Asep Iwan
Takuana: Jurnal Pendidikan, Sains, dan Humaniora Vol. 4 No. 3 (2025): Takuana (October-December)
Publisher : MAN 4 Kota Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56113/takuana.v4i3.210

Abstract

This study analyzes how online news media frame and set the agenda on the issue of house of worship rejection in Bekasi. The research aims to understand how media construct meanings and shape public perception of religious tolerance in a multicultural society. Using a qualitative descriptive approach with content analysis, data were obtained from online articles of Detik.com, Liputan6.com, Tirto.id, and GerakanPIS.id. The findings reveal that national media emphasize administrative clarification and reconciliation, while alternative media highlight constitutional rights and social justice. Through the combination of framing and agenda-setting analysis, this study concludes that media play a dual role as a manager of public issues and a moral agent in shaping narratives of tolerance. The results contribute to the development of peace journalism in reporting religious conflicts in contemporary Indonesia.
Co-Authors Ahmad Sarbini, Ahmad Asep Iwan Setiawan, Asep Iwan Fadly Usman Karom, Muhamad Noval Muhammad Rifki Setyowulandari , Reni