Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal PENG: Jurnal Ekonomi dan Manajemen Jejak digital: Jurnal Ilmiah Multidisiplin
Nurshanti, Devia Izmi
Unknown Affiliation
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Strategi Eksternal dan Internal untuk Pengembangan Berkelanjutan pada UMKM Sabana Fried Chicken Panyileukan Nurshanti, Devia Izmi; Agustin, Imel Aura; Elsa, Nadia; Aisy, Risnawati; Sampurna, Yoga; Mardiana, Siti
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): September: Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/d4ttxm78

Abstract

This study aims to analyze external and internal strategies in UMKM Sabana Fried Chicken Panyileukan in order to formulate a sustainable development strategy. The approach used is descriptive qualitative with interview methods, direct observation, and literature studies. The analytical tools used include PESTLE, Porter's Five Forces, Competitor Mapping, Industry Matrix, VRIO, Value Chain, Business Model Canvas (BMC), and IFAS and EFAS Tables formulated into SWOT and TOWS Matrices. The results of the analysis show that Sabana has advantages in strategic location, customer loyalty, and efficient operational systems. However, there are significant weaknesses in terms of promotion, digitalization, and dependence on the owner. From the external side, Sabana is considered quite responsive to opportunities such as fast food trends and stable raw material prices, even though it is faced with threats of competition and environmental issues such as flooding. Based on the IE Matrix, the business position is in Quadrant V (Hold and Maintain), which recommends a survival strategy through optimizing strengths and gradually improving weaknesses. The recommended strategies include strengthening digital promotion, HR training, and implementing a digital operational system. This research is expected to be a strategic reference for MSMEs in designing adaptive and sustainable business decisions.
Gaya Kepemimpinan Transformasional terhadap Kebijakan Publik: Systematic Literature Review Kasus Kepemimpinan Susi Pudjiastuti Humaeriyah, Hani; Nurshanti, Devia Izmi; Rahman, Layalia Auliaur; Fithriyah, Rd. Ghina; Aisy, Risnawati
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ap6vqz07

Abstract

This study aims to analyze transformational leadership styles in the context of public policy thru a literature review of Susi Pudjiastuti's leadership. The research uses a qualitative approach with the Systematic Literature Review (SLR) method on various literature sources discussing transformational leadership, public leadership, and public policy. The study results indicate that transformational leadership plays a crucial role in driving bureaucratic reform, improving the quality of public services, and strengthening innovation and organizational capabilities in the public sector. In the case study, Susi Pudjiastuti's leadership represents transformational leadership practices thru policy assertiveness, a vision of maritime sovereignty, and the courage to confront resistance in public policy formation, such as eradicating illegal fishing. Although the resulting policies have a significant impact, transformational leadership also faces challenges in the form of public pros and cons, necessitating effective policy.
Co-Authors Agustin, Imel Aura Aisy, Risnawati Elsa, Nadia Fithriyah, Rd. Ghina Humaeriyah, Hani Rahman, Layalia Auliaur Sampurna, Yoga Siti Mardiana