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All Journal International Journal of Environmental, Sustainability, and Social Science Jurnal Kolaboratif Sains Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Journal of Governance, Taxation, and Auditing
Putra, I Ketut Johny Pramanda
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Pengaruh Komunikasi, Kepemimpinan, Dan Motivasi Kerja Terhadap Kinerja Karyawan Pada Uma Dawa Resort and SPA UBUD : The Influence of Communication, Leadership, and Work Motivation on Employee Performance at Uma Dawa Resort and SPA UBUD I Putu Dimas Kusuma Wijaya; Ada, Kadek Bramdhika; Putra, I Ketut Johny Pramanda
Jurnal Kolaboratif Sains Vol. 8 No. 6: Juni 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i6.7796

Abstract

Kinerja karyawan merupakan faktor penting yang berkontribusi langsung terhadap keberhasilan operasional sebuah organisasi, terutama dalam industri perhotelan. Penelitian ini bertujuan untuk mengetahui pengaruh komunikasi, kepemimpinan, dan motivasi kerja terhadap kinerja karyawan baik secara parsial maupun simultan pada Uma Dawa Resort and Spa Ubud. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Sampel berjumlah 31 responden yang merupakan seluruh karyawan tetap Uma Dawa Resort and Spa Ubud. Teknik analisis data menggunakan uji regresi linear berganda, uji t, dan uji F. Hasil penelitian menunjukkan bahwa secara parsial, variabel komunikasi dan kepemimpinan berpengaruh positif dan signifikan terhadap kinerja karyawan, sedangkan motivasi kerja tidak berpengaruh signifikan. Secara simultan, komunikasi, kepemimpinan, dan motivasi kerja bersama-sama berpengaruh signifikan terhadap kinerja karyawan.
Empowering the Mina Asri Catfish Farming Group Through Digital Marketing and Financial Literacy for Business Sustainability PURNAMAWATI, Ida Ayu Putu Santi; PUTRA, A.A Ngr Gde Punia Artawan; PUTRA, I Ketut Johny Pramanda
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2025): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Juni – September 2025)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v4i2.1588

Abstract

Indonesia, as a maritime nation, has significant potential in the fisheries sector, with catfish being one of the main freshwater aquaculture commodities. In Bali, the Mina Asri Catfish Farming Group contributes to local fishery production, yet faces challenges in production costs, limited marketing strategies, and manual financial management. This study aims to empower the group through innovation and community service activities that enhance production efficiency, market competitiveness, and financial literacy. The program was implemented through stages of socialization, training, technology application, and mentoring. Training focused on the use of alternative pellet feed, digital marketing through social media, and digital financial recording using simple applications. Results showed that providing pellet feed assistance reduced production costs by at least 10% per cultivation cycle, thereby improving profit margins and financial allocation for other development needs. Digital marketing training increased members’ skills in content creation and online promotion, enabling expansion of product distribution, particularly for processed catfish, beyond local markets. Meanwhile, financial literacy training facilitated the adoption of digital records, improving transparency and supporting more accurate evaluation of profitability. Pre- and post-test assessments demonstrated a 70% improvement in participants’ knowledge and skills, confirming the effectiveness of the program. In conclusion, the empowerment program significantly improved group capacity in production, marketing, and financial management. Active community participation played a crucial role in ensuring sustainability, with the program contributing to business independence, enhanced income, and regional food security, while also strengthening the community-based economy.
Implementation of Financial Strategy and Business Management in Sustainable Market Development in Buahan Kaja Village ASRIDA, Putu Diah; PUTRA, I Ketut Johny Pramanda
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2025): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Juni – September 2025)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v4i2.1594

Abstract

The Community Partnership Program (PKM) implemented at Buahan Kaja Village Market has demonstrated significant results in improving the financial and managerial capacity and green economic practices of traders. Following the training, understanding of daily cash flow recording increased from 30% to 85%, and separation of personal and business finances from 25% to 75%. In terms of stock management, understanding increased from 40% to 80%, while the use of business support tools such as calculators and safes jumped from 35% to 78%. Beyond the financial aspect, the training also successfully built environmental awareness: waste sorting practices increased from 20% to 70%, and awareness of stall cleanliness and hygiene increased from 45% to 85%. These results demonstrate that the educational and practical approach of the training, coupled with the provision of simple technology, is effective in building the foundation for more orderly, efficient, and sustainable small businesses. To maintain long-term impact, continued mentoring and the integration of digitalization into daily business practices are needed to strengthen the transformation of traditional markets into healthy and environmentally friendly business ecosystems. The novelty of this program lies in its integrated approach of financial literacy, management, and green economic practices, simultaneously applied in the context of village markets, a practice that has been rare until now. Future recommendations include strengthening groups through integration with formal institutions, so that program sustainability is embedded in internal institutional capacity, rather than solely dependent on facilitators.
The Effect of Promotion, Online Customer Reviews, and Perceptions of Ease of Use on Purchase Decisions at the Tiktok Shop in Denpasar Hapsari, Putu Indah; Putra, I Ketut Johny Pramanda; Kusumawardani , Kartika
International Journal of Environmental, Sustainability, and Social Science Vol. 7 No. 3 (2026): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v7i3.1956

Abstract

The problem formulation in this study is how the influence of promotions, online customer reviews and perceived ease of use on purchasing decisions at TikTok Shop in Denpasar. The purpose of this study is to determine the influence of promotions, online customer reviews and perceived ease of use on purchasing decisions at TikTok Shop in Denpasar. The population in this study were all consumers who use TikTok Shop in Denpasar City who have made purchases at TikTok Shop, the number of which is not known for certain. The sample in this study amounted to 200 respondents taken using the purposive sampling method. The research method used is a quantitative method. Technical data analysis uses Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, Coefficient of Determination Test (R2) and F Test using SPSS version 30. The results obtained in this study are partially the variables of promotion, online customer reviews and perceived ease of use have a positive and significant effect on purchasing decisions. Simultaneously the variables of promotion, online customer reviews and perceived ease of use have a positive and significant effect on purchasing decisions.
Social Media Marketing, Product Quality, and Price on Farhan Collection Customer Satisfaction Setiawan, I Made Tedi; Putri, Sukmasari Triana Gita; Putra, I Ketut Johny Pramanda
Journal of Governance, Taxation and Auditing Vol. 4 No. 4 (2026): Journal of Governance, Taxation and Auditing (April - June 2026)-In Progress
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jogta.v4i4.1933

Abstract

Over the last two years, Farhan Collection has experienced fluctuations in its sales revenue; consequently, this study was conducted to analyze the influence of product quality, pricing, and social media marketing on customer satisfaction. This quantitative research involved 97 respondents selected via purposive sampling, determined by the Slovin formula with a 10% margin of error. Data were gathered through a 5-point Likert scale questionnaire then analyzed with multiple linear regression. The findings confirm that customer satisfaction is collectively influenced by significant social media marketing effectiveness, maintained product quality, and appropriate pricing, with an Adjusted R-Square value of 0.680. Furthermore, partial testing indicates that all three variables serve as strong predictors of customer satisfaction. Based on these results, Farhan Collection is advised to consistently integrate high product standards with strategic digital promotion to sustain customer satisfaction
Co-Authors Ada, Kadek Bramdhika Hapsari, Putu Indah I Putu Dimas Kusuma Wijaya Kusumawardani , Kartika PURNAMAWATI, Ida Ayu Putu Santi PUTRA, A.A Ngr Gde Punia Artawan Putu Diah Asrida Setiawan, I Made Tedi Sukmasari Triana Gita Putri