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All Journal Jurnal Dinamika Pengabdian (JDP) Tarjih: Agribusiness Development Journal
Syamsi, Zulfikar
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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The Correlation between Marketing Factors and the Marketing Effectiveness of Student Products Gabryaldo, Igods; Diansari, Pipi; Putri, Ariella Ramadhani; Imelda, Andi; Syastiawan, Andi; Syamsi, Zulfikar
Tarjih : Agribusiness Development Journal Vol. 5 No. 01 (2025): VOLUME 05, NOMOR 01, JUNI 2025
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v5i01.933

Abstract

Marketing is one of the main pillars in the business world that determines the success of a product or service in the market. This study aims to analyze the relationship between marketing frequency, understanding of marketing concepts, implementation of marketing strategies, and digital marketing knowledge with the marketing effectiveness of student products. The research was conducted at the D4 Agribusiness Food Study Program, Hasanuddin University. The sample was selected using a purposive sampling technique, targeting students who had participated in marketing-based practical courses. The sample size for this study consisted of 63 students from the D4 Agribusiness Food Study Program. Data were collected through the distribution of questionnaires to the students who served as research respondents. The data obtained from the questionnaire distribution were analyzed using both quantitative and qualitative approaches. The quantitative approach was used to test the relationship between the independent variables—marketing frequency, understanding of marketing concepts, marketing strategies, and digital marketing knowledge—and the dependent variable, marketing effectiveness, using Spearman Rank correlation analysis. Meanwhile, the qualitative approach was used to describe the quantitative findings. The results of this study conclude that the understanding of marketing concepts has a significant and the strongest correlation with the effectiveness of student product marketing, compared to marketing strategies and digital marketing knowledge. In contrast, marketing frequency does not show a significant relationship with marketing effectiveness. These findings imply that study programs should place greater focus on strengthening students’ understanding of marketing concepts in courses related to product marketing.
PEMBERDAYAAN MASYARAKAT DESA BONTO BUNGA MELALUI PELATIHAN PENGOLAHAN SUSU JAGUNG DAN PENGUATAN LEGALITAS UMKM Gabryaldo, Igods; Diansari, Pipi; Ramadhani, Ariella; Imelda, Andi; Syastiawan, Andi; Syamsi, Zulfikar
Jurnal Dinamika Pengabdian Vol. 11 No. 2 (2026): JURNAL DINAMIKA PENGABDIAN VOL. 11 NO. 2 JANUARI 2026
Publisher : Departemen Budidaya Pertanian Fakultas Pertanian UNHAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jdp.v11i2.47123

Abstract

Pengabdian kepada masyarakat ini dilaksanakan di Desa Bonto Bunga, Kabupaten Maros, dalam program INOVAGRO 3.0 dengan tema "Inovasi Vokasional untuk Agribisnis Pangan Berkelanjutan." Program ini bertujuan untuk meningkatkan keterampilan masyarakat dalam mengolah jagung menjadi produk bernilai tambah berupa susu jagung serta meningkatkan pemahaman mengenai legalitas produk. Metode partisipatif yang digunakan meliputi sosialisasi, penyuluhan, pelatihan teknis, praktik langsung, dan refleksi. Sebanyak 25 peserta, terdiri dari pelaku UMKM, anggota PKK, koperasi, dan BUMDes, mengikuti kegiatan ini. Kegiatan menghasilkan peningkatan pengetahuan dan keterampilan pengolahan susu jagung yang lebih baik termasuk prosedur legalitasnya serta meningkatnya kesadaran akan pentingnya inovasi berbasis sumber daya lokal. Program ini juga memperkuat interaksi sosial dan kapasitas ekonomi masyarakat. Pendekatan vokasional yang praktis terbukti mampu menghubungkan pengetahuan teknis dengan kebutuhan nyata masyarakat setempat.    Kata kunci: Pemberdayaan masyarakat, susu jagung, legalitas, sumber daya lokal, pelatihan vokasional.   ABSTRACT This community service was conducted in Bonto Bunga Village, Maros Regency, under the INOVAGRO 3.0 program with the theme 'Vocational Innovation for Sustainable Food Agribusiness.' The program aimed to improve community skills in processing corn into value-added corn milk products and to increase understanding of product legality. The participatory method included socialization, counseling, technical training, direct practice, and reflection. Twenty-five participants, including MSMEs, PKK members, cooperatives, and BUMDes, joined the program. The activities resulted in increased knowledge on legality procedures, better corn milk processing skills, and raised awareness of innovation using local resources. This program also strengthened social interaction and economic capacity. The practical vocational approach effectively linked technical knowledge with local community needs. Keywords: Community empowerment, corn milk, legality, local resources, vocational training.
Co-Authors Diansari, Pipi Gabryaldo, Igods Imelda, Andi Putri, Ariella Ramadhani Ramadhani, Ariella Syastiawan, Andi