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All Journal Tarjih: Agribusiness Development Journal Jurnal Riset Multidisiplin : Agrisosco
Aisyah, Megawati
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Riset Multidisiplin : Agrisosco

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STRATEGI PENGEMBANGAN PERTANIAN PADI SAWAH DI DESA TALLE KECAMATAN SINJAI SELATAN Syamsiah, Syamsiah; Astaman, Putra; Nurdin, Fadilah; Aisyah, Megawati
Jurnal Riset Multidisiplin Agrisosco Vol 3, No 2 (2025): Vol 3 No 2 Agustus 2025
Publisher : Lembaga Penelitian, Pengembangan, Pemberdayaan Potensi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61316/ajrm.v3i2.126

Abstract

Analysis of strategies related to the development of lowland rice farming in Talle Village, South Sinjai Subdistrict, Sinjai Regency. Supervised by Fadilah Nurdin. and Megawati. This study aims to formulate a development strategy for lowland rice farming in Talle Village, South Sinjai Subdistrict, Sinjai Regency. A quantitative descriptive approach was used, employing SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, the Internal-External (IE) Matrix, and the Quantitative Strategic Planning Matrix (QSPM). The analysis results revealed that the main internal strengths include the availability of quality seeds, sufficient labor, and farmers' extensive experience in rice cultivation. Meanwhile, the main internal weaknesses are limited capital and restricted land ownership. From the external environment, potential opportunities lie in the high market demand, strong support from farmer groups, and access to agricultural technology, whereas the main threats are climate change, pest attacks, and the conversion of agricultural land to non-agricultural use. The study concludes that the recommended development strategy is to leverage internal strengths and external opportunities by enhancing farmers' capacity, strengthening farmer institutions, using high-quality seeds, and adopting appropriate technology in both cultivation and post-harvest handling. This strategy is expected to sustainably improve the productivity and income of rice farmers in Talle Village.
PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN DAN HARGA MINUMAN KOPI DI KEDAI KOPI DUAPERTIGA, KABUPATEN SINJAI Hamsidar, Hamsidar; Astaman, Putra; Aisyah, Megawati; Nurdin, Fadilah
Jurnal Riset Multidisiplin Agrisosco Vol 3, No 2 (2025): Vol 3 No 2 Agustus 2025
Publisher : Lembaga Penelitian, Pengembangan, Pemberdayaan Potensi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61316/ajrm.v3i2.123

Abstract

Business owners need to consider various important factors so that their businesses can survive and thrive amid increasingly intense competition. The purpose of this study is to examine these factors in the context of the local coffee shop Kedai Duapertiga in Sinjai Regency. This research was conducted at Kedai Kopi Duapertiga, located on Jln. Cengkeh, Balangnipa Village, Sinjai Regency, from February to May 2025. This research is quantitative in nature with an associative approach. Data analysis uses multiple linear regression analysis. The results show that partially, product quality and service quality have a positive and significant effect on customer satisfaction. However, price does not have a significant effect on customer satisfaction. Simultaneously, the three variables still have a significant effect on customer satisfaction. The coefficient of determination (R²) is 74.3%, indicating that the independent variables explain 74.3% of customer satisfaction, while the rest is influenced by other factors outside the study.
Co-Authors Ahmad Ramadhan Siregar Aulia Nurul Hikmah Hamsidar, Hamsidar Herlyani S. Muhammad Dassir Nurdin, Fadilah Putra Astaman Qinayah, Mirnatul Syamsiah, Syamsiah