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All Journal ARIMA : Jurnal Sosial Dan Humaniora Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Annabilla Zahra
Unknown Affiliation
Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Etika Periklanan pada Promosi Judi Online oleh Konten Hiburan di Instagram Maura Azzakiyah Basya; Dinda Rizqia Maulana; Annabilla Zahra; Daniel Handoko
Federalisme: Jurnal Kajian Hukum dan Ilmu Komunikasi Vol. 2 No. 2 (2025): Mei: Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/federalisme.v2i2.962

Abstract

Social media has become a strategic space in the digital advertisin landscape including for illegal promotions such as online gambling. This study discusses covert advertising practices by entertainment accounts on Instagram that subtly promote gambling websites through watermarks, without disclosing that the content is sponsored. such practices are considered unethical and misleading, particularly for young audiences. this research uses a qualitative descriptive approach through literature review and content observation. the findings reveal that the lack of oversight and ethical awareness among content creators opens opportunities for misuse of social media as a platform for prohibited promotions. additionally, the absence of advertising labels makes it difficult for audiences to distinguish between entertainment and promotion. this study highlights the need for ethical advertising education among content creators, along with stricter regulations and monitoring by relevant authorities. by doing so, unethical and illegal advertising practices can be prevented, protecting the broader public, especially the younger generation, who are highly active on social media.
Strategi Negosiasi Efektif di Era Digital melalui Platform Digital Dinda Rizqia Maulana; Annabilla Zahra; Khairatun Hisan; Lilik Sumarni
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 1 No. 4 (2024): Agustus : KONSENSUS : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v1i4.284

Abstract

The digital age has revolutionized many aspects of life, including the way we negotiate. Digital platforms such as social media, email and video conferencing have opened up new opportunities to negotiate with parties around the world. However, these changes also present new challenges that require adaptive and innovative negotiation strategies. This research aims to observe and understand the interactions and dynamics of negotiations taking place on digital platforms. Qualitative methods were used to analyze effective negotiation strategies in the digital era through various digital platforms. Data was collected through in-depth interviews with digital platform users, direct observation of the negotiation process on digital platforms, as well as a literacy review of previous research. The results show that negotiations are increasingly turning to online platforms that offer flexibility, wide coverage and easy access to information. However, digital negotiations also face significant challenges such as a lack of non-verbal communication, difficulty in building trust, and potential technological disruptions. To create effective negotiations in the digital age, an adaptive strategy is needed that takes into account the unique characteristics of digital negotiations and helps companies reach mutually beneficial agreements. This strategy includes seven steps outlined by Poerwanto (2014), namely preparation, first contact, assessment, confrontation, conciliation, solution, and post-negotiation.
PENGARUH SOCIAL MEDIA MARKETING CLOTHING BRAND BWBYAZ DI TIKTOK TERHADAP KEPUTUSAN PEMBELIAN (Survei pada Followers Akun TikTok @BWBYAZ) Annabilla Zahra; Makroen Sanjaya
ARIMA : Jurnal Sosial Dan Humaniora Vol. 3 No. 4 (2026): Mei
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/arima.v3i4.7303

Abstract

Perkembangan media sosial di Indonesia yang semakin pesat, khususnya TikTok dengan tingkat engagement yang tinggi, mendorong pelaku usaha memanfaatkannya sebagai media pemasaran digital. Fenomena ini menunjukkan bahwa Social Media Marketing berpotensi memengaruhi keputusan pembelian konsumen, termasuk pada brand fashion lokal seperti BWBYAZ melalui akun TikTok @BWBYAZ. Penelitian ini bertujuan untuk mengetahui pengaruh Social Media Marketing akun TikTok @BWBYAZ terhadap keputusan pembelian followers TikTok BWBYAZ. Penelitian ini menggunakan teori Social Media Marketing menurut Gunelius yang meliputi content creation, content sharing, connecting, dan community building, serta teori keputusan pembelian menurut Kotler dan Keller yang mencakup pengenalan masalah, pencarian informasi, evaluasi alternatif, keputusan pembelian, dan perilaku pasca pembelian. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian berjumlah 200 followers TikTok BWBYAZ dengan sampel sebanyak 67 responden yang ditentukan menggunakan rumus Slovin dengan tingkat kesalahan 10% dan teknik pengambilan sampel simple random sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linear sederhana. Hasil penelitian menunjukkan bahwa Social Media Marketing berpengaruh positif dan signifikan terhadap keputusan pembelian (t hitung 4,913 > t tabel 1,668). Koefisien korelasi sebesar 0,556 berada pada kategori sedang, sedangkan koefisien determinasi sebesar 0,310 menunjukkan kontribusi sebesar 31% terhadap keputusan pembelian. Dengan demikian, Social Media Marketing melalui akun TikTok @BWBYAZ terbukti berperan dalam meningkatkan keputusan pembelian konsumen dan dapat menjadi strategi pemasaran digital yang efektif bagi brand fashion lokal.
Co-Authors Dinda Rizqia Maulana Handoko, Daniel Khairatun Hisan Lilik Sumarni Makroen Sanjaya Maura Azzakiyah Basya