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All Journal Jurnal Bisnis Hospitaliti Jurnal Gastronomi Indonesia Jurnal Pengabdian Kepada Masyarakat MAKARDHI Jurnal Ilmiah Hospitality Management
Ni Putu Ariesta Budiani, Ni Putu Ariesta
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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pengaruh PENGARUH CITRA MEREK DAN LOKASI KRISNA OLEH-OLEH KHAS BALI TERHADAP MINAT BELI KONSUMEN DI RESTORAN BERLIN GASTRO KITCHEN & POOL BAR, KUTA, BADUNG Arcana, I nyoman; Budiani, Ni Putu Ariesta; Massenga, Lidjah Magdalena; Juniari, Kadek Eni
JURNAL BISNIS HOSPITALITI Vol 12 No 2 (2023): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v12i2.1235

Abstract

This study aims to determine the effect of Brand Image and Location on Consumer Buying Interest. The population in this study were visitors to the Berlin Gastro restaurant and Krisna Bypass Bali Bypass Ngurah Rai with a sample of 66 people. The data analysis techniques used in this study are Validity Test, Reliability, Classical Assumptions, Multiple Linear Regression, F Test, t Test and Coefficient of Determination. Based on the results of the study, it can be seen that: (1) Brand Image has a positive and significant effect on consumer buying interest at the Berlin Gastro restaurant, where the regression coefficient is 0.430 and the significance value is 0.002. (2) location has a positive and significant effect on consumer buying interest at the Berlin Gastro restaurant, where the regression coefficient is 0.417 and the significance value is 0.003. The results of this study recommend that restaurant managers in attracting consumer buying interest are expected to partner with other companies that already have a strong brand image and strategic location as a strategy to increase consumer buying interest.
pengaruh PENGARUH CITRA MEREK DAN LOKASI KRISNA OLEH-OLEH KHAS BALI TERHADAP MINAT BELI KONSUMEN DI RESTORAN BERLIN GASTRO KITCHEN & POOL BAR, KUTA, BADUNG Arcana, I nyoman; Budiani, Ni Putu Ariesta; Massenga, Lidjah Magdalena; Juniari, Kadek Eni
JURNAL BISNIS HOSPITALITI Vol 12 No 2 (2023): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v12i2.1235

Abstract

This study aims to determine the effect of Brand Image and Location on Consumer Buying Interest. The population in this study were visitors to the Berlin Gastro restaurant and Krisna Bypass Bali Bypass Ngurah Rai with a sample of 66 people. The data analysis techniques used in this study are Validity Test, Reliability, Classical Assumptions, Multiple Linear Regression, F Test, t Test and Coefficient of Determination. Based on the results of the study, it can be seen that: (1) Brand Image has a positive and significant effect on consumer buying interest at the Berlin Gastro restaurant, where the regression coefficient is 0.430 and the significance value is 0.002. (2) location has a positive and significant effect on consumer buying interest at the Berlin Gastro restaurant, where the regression coefficient is 0.417 and the significance value is 0.003. The results of this study recommend that restaurant managers in attracting consumer buying interest are expected to partner with other companies that already have a strong brand image and strategic location as a strategy to increase consumer buying interest.
Consumer Satisfaction at Babi Guling Pande Egi Restaurant in Beng Village, Gianyar Arcana, I Nyoman; Massenga, Lidjah Magdalen; Suastuti, Ni Luh; Pranadewi, Putu Mira Astuti; Budiani, Ni Putu Ariesta
Jurnal Ilmiah Hospitality Management Vol. 15 No. 2 (2025): June 2025
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v15i2.297

Abstract

Balinese suckling pig restaurant is a specialty restaurant that is growing rapidly in Bali. Generally, a restaurant is located in a strategic location or the center of the crowd, but “Babi Guling Pande Egi” restaurant is located in a less strategic location, with an average number of visitors of more than 400 consumers every day. This study aims to determine the factors that affect consumer satisfaction at this restaurant, using multiple regression analysis with 112 respondents. This study concluded that all of the variables had a significant effect on the overall satisfaction of consumers. The largest contribution was achieved by the dimension of brand image, followed by location, price, atmosphere & convenience, service quality, product quality, and lastly is cleanliness & hygiene. This research suggests that restaurant managers open new outlets in other cities in Bali, especially in tourism areas or in the city of Denpasar
PELATIHAN BAHASA INGGRIS DAN PEMBUATAN MINUMAN TRADISIONAL BAGI MASYARAKAT DESA MANUKAYA, KABUPATEN GIANYAR DALAM MENDUKUNG PERJAMUAN INTERNASIONAL DI ISTANA PRESIDEN TAMPAKSIRING Febrianto, I Gusti Agung; Rusdianata, I Ketut; Saputra, I Nyoman Gede Agus Jaya; Widuri, Setyowati Ayu; Muliana, I Wayan; Juniari, Ni Kadek Eni; Budiani, Ni Putu Ariesta; Pranadewi, Putu Mira Astuti; Sudiparwati, Putu Ayu; Arcana, I Nyoman; Rinala, I Nyoman; Massenga, Lidjah Magdalena; Pastini, I Wayan
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 2 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i2.1619

Abstract

This community service activity carried out by the Bali Tourism Polytechnic TAH Study Program is a 2 day training activity, which is a continuation of the previous PKM TAH Study Program which was held in May 2024 in Manukaya Village, Gianyar Regency. This PKM activity focuses on English training for restaurants and making traditional drinks which will be provided to the community in Manukaya Village. The target of this PKM activity is so that people involved in tourism have sufficient knowledge to start a restaurant business and are able to provide food and drink products for tourists visiting Manukaya Village. Through this training activity, it is hoped that the people of Manukaya Village will open their minds about the world of Food and Beverages and can take advantage of this opportunity as a new business opportunity with a total of 30 participants consisting of community members who own simple accommodation and agro-tourism in Manukaya Village, members of the Pokdarwis who involved in the hospitality sector as well as the Manukaya Village PKK which is often involved in banquet activities at the Tampaksiring Presidential Palace. The output of this activity is to improve the community's ability to communicate in English, especially when providing services to tourists, to create a traditional drink using local ingredients produced in Manukaya Village, as well as to increase the community's ability to provide food and drink services
Peran Peran Kepuasan Dalam Memediasi Pengaruh “Online Review”, Kualitas Pelayanan, Dan Lokasi Terhadap Loyalitas Konsumen pada Restoran “Warong Legong” di Desa Keramas, Gianyar, Bali Massenga, Lidjah Magdalena; Budiani, Ni Putu Ariesta; Ni Luh Suastuti; Pranadewi, Putu Mira Astuti; Arcana, I nyoman
JURNAL GASTRONOMI INDONESIA Vol 13 No 2 (2025): Jurnal Gastronomi Indonesia
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jgi.v13i2.1622

Abstract

Online consumer reviews on Google Reviews, Zomato and Tripadvisor help restaurants monitor the quality standards of their products and services to consumers. In the face of increasingly tight competition, restaurants must pay attention to customer experience, in terms of product quality, price, strategic location, and service quality, so that customers feel satisfied with their dining experience. This study aims to analyze the role of satisfaction "in mediating the influence of "online review", service quality, and location on consumer loyalty at Warong Legong. By using SEM PLS analysis, this study concluded that: 1) There is an effect of "online review" on satisfaction; 2) There is an influence of "online review" on consumer loyalty; 3) There is an influence of service quality on consumer satisfaction; 4) Service quality factors have a significant and positive effect on consumer loyalty; 5) There is an influence of service quality on consumer satisfaction; 6) There is an influence of service quality on consumer loyalty; 7) There is an effect of satisfaction on consumer loyalty; 8) Satisfaction can mediate the influence of online reviews, service quality and location on consumer loyalty; and 9) Loyalty is influenced by consumer satisfaction as an intervening variable.
Co-Authors Astuti Pranadewi, Putu Mira Febrianto, I Gusti Agung I Nyoman Arcana Juniari, Kadek Eni Massenga, Lidjah Magdalen Massenga, Lidjah Magdalena Muliana, I Wayan Ni Kadek Eni Juniari, Ni Kadek Eni Ni Luh Suastuti Ni Luh Suastuti Pastini, I Wayan Rinala, I Nyoman Rusdianata, I Ketut Saputra, I Nyoman Gede Agus Jaya Sudiparwati, Putu Ayu Widuri, Setyowati Ayu