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All Journal International Journal of Education, Social Studies, And Management (IJESSM) Journal of Artificial Intelligence and Digital Business
Lotte, Luckhy Natalia Anastasye
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Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Other

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Rebranding, Repackaging, and Digital Marketing Analysis for Micro, Small, and Medium Business Owners Haes, Putri Ekaresty; Elizabeth, Elizabeth; Lotte, Luckhy Natalia Anastasye; Abdurohim, Abdurohim; Ariawan, Joko
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.790

Abstract

The purpose of this research study is to analyze rebranding, repackaging, and digital marketing for micro, small, and medium business owners in Indonesia. This study uses a qualitative method with data collection through interviews and focus group discussions with Indonesian Micro, Small, and Medium Business Owners. The results of the study indicate that rebranding, repackaging, and digital marketing program to improve the capabilities of micro, small, and medium businesses is running well.
Penerapan Digital Marketing Sebagai Strategi Komunikasi Pemasaran Pada UMKM Sektor Kuliner Lotte, Luckhy Natalia Anastasye; Bopeng, Louis Soemadi; Ajoi, Joan Mansa Dwi Putra; Tataming, Robert
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.676

Abstract

Penerapan digital marketing dan dampak dari penerapan digital marketing untuk meningkatkan profit Usaha Mikro Kecil dan Menengah (UMKM) sektor kuliner kedai kopi dan kafe. Sampel dalam penelitian ini terdiri dari 11 kedai kopi dan kafe, sumber data dari penelitian ini yaitu para pemilik kedai kopi dan kafe selaku informan. Penelitian ini menemukan penerapan digital marketing yang dilakukan para pelaku usaha kedai kopi dan kafe di Kabupaten Manokwari yaitu pemasaran melalui media sosial. Beberapa media sosial yang sering digunakan dalam mempromosikan usaha yaitu instagram, facebook, whatsapp dan tiktok. Dampak penerapan digital marketing dalam meningkatkan pendapatan atau keuntungan terbilang sangat baik. Meskipun penerapannya kurang maksimal, namun dengan menerapkan digital marketing memberikan dampak yang positif bagi keberlangsungan usaha kedai kopi dan kafe di Kabupaten Manokwari, dengan meningkatnya pendapatan usaha tentu saja dapat membuat usaha tersebut berjalan dengan baik.
Rebranding, Repackaging, and Digital Marketing Analysis for Micro, Small, and Medium Business Owners Haes, Putri Ekaresty; Elizabeth, Elizabeth; Lotte, Luckhy Natalia Anastasye; Abdurohim, Abdurohim; Ariawan, Joko
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.790

Abstract

The purpose of this research study is to analyze rebranding, repackaging, and digital marketing for micro, small, and medium business owners in Indonesia. This study uses a qualitative method with data collection through interviews and focus group discussions with Indonesian Micro, Small, and Medium Business Owners. The results of the study indicate that rebranding, repackaging, and digital marketing program to improve the capabilities of micro, small, and medium businesses is running well.
Co-Authors Abdurohim Abdurohim, Abdurohim Ajoi, Joan Mansa Dwi Putra Bopeng, Louis Soemadi Elizabeth Yohanes Joko Ariawan Putri Ekaresty Haes Tataming, Robert