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All Journal Jurnal Ilmu Manajemen (JIM) Cakrawala Management Business Journal Journal of Artificial Intelligence and Digital Business
Bopeng, Louis Soemadi
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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Keputusan Menggunakan Jasa Bengkel Mobil di Kabupaten Manokwari: Peran Kualitas Layanan, Faktor Individual, dan Lingkungan Bopeng, Louis Soemadi
Jurnal Ilmu Manajemen Vol 9, No 1 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (226.816 KB) | DOI: 10.26740/jim.v9n1.p1-9

Abstract

The workshop business in Manokwari has a phenomenon or a tendency for consumers or motorized vehicle owners to be disappointed when using the service of a repair shop because it does not match their expectations. The purpose of this study based on the formulation of the problem above is to determine the effect of service quality factors, individual factors, environmental factors on purchasing decisions. Also, the dominant factor influences. A sample of 118 respondents with the criteria of owning a four-wheeled motorized vehicle or more and having used a repair shop to maintain or repair their vehicle. The data collection method in this study is a survey method using a structured questionnaire. The data analysis method used is descriptive statistical methods and inferential statistical methods. An interesting finding from this study is that the results of the study prove that the factors that have the greatest influence on consumer purchasing decisions are environmental factors. This is considered rational for researchers because of the high sense of solidarity and concern among the Manokwari people plays an important role in their purchasing decision making. Opinions from friends become the main reference in making repair shop service decisions because they assume that Terman or the reference group has visited the workshop and they think the workshop is able to meet their expectations. Therefore, with a reference from a friend, they no longer experience confusion and spend time and money deciding which workshop to visit to purchase repair shop services. 
CUSTOMER BEHAVIOR DAN DIGITAL MARKETING TERHADAP PURCHASE INTENTION Dedi, selmi; Kholimatul, Sahdiah; Bopeng, Louis Soemadi
Cakrawala Management Business Journal Vol 7 No 2 (2024): Cakrawala Management Business Journal
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v7i2.385

Abstract

This study aims to examine Customer Behavior and Digital Marketing at Keripik Raos located in Manokwari Regency. This type of research is quantitative using primary and secondary data. The research subject is the owner of Keripik Raos, while the object of research is Keripik Raos consumers who are involved in the application of Customer Behavior and Digital Marketing. This study uses multiple linear regression methods on 120 respondents who are consumers of Keripik Raos to measure the effect of Customer Behavior and Digital Marketing on Purchase Intention. The data collection techniques used include observation, interviews, and questionnaires. The results showed that Keripik Raos has successfully implemented Customer Behavior and Digital Marketing to increase Purchase Intention. The benefits of Customer Behavior and Digital Marketing strategies include focusing more on consumers and reaching consumers through social media, so that the products offered by Keripik Raos match consumer needs. However, Keripik Roas faces several obstacles in implementing this strategy, namely not setting positioing, financial limitations, lack of skills in design, photography, and editing, and not having employees who are experts in marketing.
ELECTRONIC WORD OF MOUTH, HARGA DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN Mayor, Keren Hapok; Bopeng, Louis Soemadi; Bajari, Makarius
Cakrawala Management Business Journal Vol 8 No 1 (2025): Cakrawala Management Business Journal
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v8i1.395

Abstract

This study aims to test and analyze the influence of Electonic Word of Mouth, Price and Brand Image on the Purchase Decision of Brasov Cosmetic Products in Manokwari Regency. The type of research used is a quantitative approach with associative problems. The population of this study is people in Manokwari Regency who use brasov cosmetic products. The sample collection technique was non-probability sampling with a sample of 160 respondents. The primary data used is by conducting interviews and distributing questionnaires. Secondary data was obtained from journals, books, and websites related to research variables. The results of the study showed that the electronic Word of mouth variable partially affected the purchase decision of Brasov cosmetic products, the price variable partially affected the purchase decision of Brasov cosmetic products and the brand image variable partially influenced the purchase decision of Brasov cosmetic products, and the electronic word of mouth, price and brand image variables simultaneously affected the purchase decision of Brasov cosmetic products.
Penerapan Digital Marketing Sebagai Strategi Komunikasi Pemasaran Pada UMKM Sektor Kuliner Lotte, Luckhy Natalia Anastasye; Bopeng, Louis Soemadi; Ajoi, Joan Mansa Dwi Putra; Tataming, Robert
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.676

Abstract

Penerapan digital marketing dan dampak dari penerapan digital marketing untuk meningkatkan profit Usaha Mikro Kecil dan Menengah (UMKM) sektor kuliner kedai kopi dan kafe. Sampel dalam penelitian ini terdiri dari 11 kedai kopi dan kafe, sumber data dari penelitian ini yaitu para pemilik kedai kopi dan kafe selaku informan. Penelitian ini menemukan penerapan digital marketing yang dilakukan para pelaku usaha kedai kopi dan kafe di Kabupaten Manokwari yaitu pemasaran melalui media sosial. Beberapa media sosial yang sering digunakan dalam mempromosikan usaha yaitu instagram, facebook, whatsapp dan tiktok. Dampak penerapan digital marketing dalam meningkatkan pendapatan atau keuntungan terbilang sangat baik. Meskipun penerapannya kurang maksimal, namun dengan menerapkan digital marketing memberikan dampak yang positif bagi keberlangsungan usaha kedai kopi dan kafe di Kabupaten Manokwari, dengan meningkatnya pendapatan usaha tentu saja dapat membuat usaha tersebut berjalan dengan baik.
PENGARUH BAURAN PROMOSI DAN HARGA TERHADAP KEPUTUSAN MENGINAP KONSUMEN DI HOTEL ASTON NIU MANOKWARI Sanggenapa, Aksamina; Bopeng, Louis Soemadi; Usman, Sarah
Cakrawala Management Business Journal Vol 6 No 2 (2023): Cakrawala Management Business Journal
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v6i2.312

Abstract

ABSTRACT The study aims to examine and analyze the effect of the promotional mix and price on the decision to stay at the Hotel Aston Niu Manokwari. Primary data were obtained from observation, interview, and questionnaires and secondary data consisted of room rates and number of visitors in August, September and October in Aston Niu Manokwari Hotel. Research using a questionnaire, the analytical method used is Multiple Linier Regression. The sampling technique uses simple random sampling. The sampling used is 98 respondents who are costumers who have stayed at Hotel Aston Niu Manokwari. The result of this study indicate that : (1) Promotional mix has no effect on the decision to stay at the Hotel Aston Niu Manokwari; (2) the price partially has a significant effect on the decision to stay at the Hotel Aston Niu Manokwari; (3) The promotional mix and the price together affect the decision to stay at the costumers at Aston Niu Manokwari Hotel. The price variable has the greatest influence on the promotional mix variable. Based on this, the researcher suggests that the hotel can pay attention to promotional items again through sales promotions, personal selling, and direct marketing.
PENGARUH KUALITAS PELAYANAN, KEPERCAYAAN DAN HARGA TERHADAP KEPUASAN KONSUMEN (STUDI KASUS PADA ANA JASA TITIP MANOKWARI) Bajari, Makarius; Bopeng, Louis Soemadi; Mehue, Dorce Fransiska
Cakrawala Management Business Journal Vol 7 No 1 (2024): Cakrawala Management Business Journal
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the variables of Service Quality, Trust and Price on Ana Jasa Titip Manokwari Consumer Satisfaction. This type of research used a qualitative approach with the type of associative problem. The population in this study are consumers from Ana Jasa Titip who have used Ana Jasa Titip two or more times and the total sample is 80 respondents using the purposive sampling method as the sampling method. Data collection methods use primary data, namely observation, interviews, questionnaires and secondary data, namely books, journals, articles and internet sites. The research instrument used a Likert scale with data analysis methods, namely multiple linear regression analysis. The results of this study indicate that the independent variables, namely service quality, trust and price have a partially significant effect on customer satisfaction and the results of simultaneous testing of the independent variables, namely service quality, trust and price simultaneously have an effect on Ana Jasa Titip's customer satisfaction.
Co-Authors Ajoi, Joan Mansa Dwi Putra Bajari, Makarius Dedi, Selmi Kholimatul, Sahdiah Lotte, Luckhy Natalia Anastasye Mayor, Keren Hapok Mehue, Dorce Fransiska Sanggenapa, Aksamina Tataming, Robert Usman, Sarah