International Journal of Education, Social Studies, And Management (IJESSM)
Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)

Rebranding, Repackaging, and Digital Marketing Analysis for Micro, Small, and Medium Business Owners

Haes, Putri Ekaresty (Unknown)
Elizabeth, Elizabeth (Unknown)
Lotte, Luckhy Natalia Anastasye (Unknown)
Abdurohim, Abdurohim (Unknown)
Ariawan, Joko (Unknown)

Article Info

Publish Date
06 Jun 2025

Abstract

The purpose of this research study is to analyze rebranding, repackaging, and digital marketing for micro, small, and medium business owners in Indonesia. This study uses a qualitative method with data collection through interviews and focus group discussions with Indonesian Micro, Small, and Medium Business Owners. The results of the study indicate that rebranding, repackaging, and digital marketing program to improve the capabilities of micro, small, and medium businesses is running well.

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Journal Info
International Journal of Education, Social Studies, And Management (IJESSM)
Website

Abbrev

ijessm

Publisher

Lembaga Peduli Pengembangan Pendidikan Indonesia

Subject

Education Other

Description

The International Journal of Education, Social Studies, and Management (IJESSM) is an interdisciplinary publication of original research and writings on education that publishes articles in journal form to an international audience of educational researchers. This journal aims to provide a forum for ...